Summary
Overview
Work History
Education
Skills
Timeline
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Sydney Pelzer

West Hollywood,CA

Summary

Results-driven marketing expert with over a decade of experience and 12 years of social media concentration, I specialize in the curation of social media feeds, brand voice, and influencer partnerships. With a history of working with luxury clients, my artistic approach to brand identity and engagement has seen incredible success in community growth and increased brand awareness. Skilled in digital strategy, contract negotiations, and media relations, I am able to identify a brand's unique audience and customize each campaign to meet its specific goals. Proficient in Adobe Photoshop, Google Suite, and Keynote.

Overview

9
9
years of professional experience

Work History

Social Media Marketing Director

SOMM Creative
Los Angeles, CA
06.2019 - Current
  • Manage multi-channel comprehensive campaigns for both paid and organic brand experiences on all social media platforms
  • Create custom social media strategy to grow community engagement by 50% in 6 months for hospitality and luxury clients
  • Oversee all account management and workflow to ensure tasks are prioritized efficiently
  • Utilize Adobe Creative Suite to create custom content for brands.
  • Tracked ROI on all campaigns using advanced analytics techniques.

Head of PR & Digital Marketing

AGENC
Los Angeles, CA
10.2017 - 06.2019
  • Executed all partnerships from initial outreach to goal fulfillment for high-end brands including Rodeo Drive
  • Published content daily across all platforms, spearhead growth, and ensure campaigns are in alignment with brand positioning and long-term goals for accounts with over 500K followers
  • Created a digital story for all events and activations, including influencer partnerships in real-time.
  • Supervised a team of junior marketers in executing various projects.

Senior Account Manager

Murphy O'Brien
Los Angeles, CA
11.2016 - 10.2017
  • Launched influencer and celebrity campaigns for hotels, restaurants, and spas developed press materials including press releases, media alerts, and pitches for hotels, restaurants, and airlines
  • Successfully secured top placements in national and regional publications such as Afar, C Magazine, Conde Nast Traveler, San Francisco Chronicle, Los Angeles Times, Modern Luxury, Esquire, Country Living, Sunset Magazine, Travel & Leisure, Variety.

Senior Account Executive

Fingerprint Communications
Los Angeles, CA
05.2015 - 11.2016
  • Managed day-to-day client management
  • Created, edited, and managed content for various social media platforms including Facebook, Twitter, Instagram, LinkedIn, YouTube
  • Developed strategies to convert followers into leads or sales
  • Facilitated celebrity and influencer partnerships including press events, red carpet moments, and social campaigns
  • Successfully secured placements in various national and regional outlets and publications such as The Hollywood Reporter, New York Post, Page Six, Life & Style, Star, US Weekly, Elle, Refinery29, E! News, InStyle.com, MarieClaire.com, Cosmopolitan.com, People Magazine, StyleCaster, Access Hollywood, Extra TV, Eater, Fine Cooking, UrbanDaddy, Thrillist

Education

Bachelor of Fine Arts -

San Francisco Art Institute
05.2009

Skills

  • Strategic Marketing
  • Team Management
  • Brand Strategy & Development
  • Competitor Analysis
  • Content Curation
  • Audience Engagement
  • Influencer Partnerships
  • Analytics & Reporting

Timeline

Social Media Marketing Director

SOMM Creative
06.2019 - Current

Head of PR & Digital Marketing

AGENC
10.2017 - 06.2019

Senior Account Manager

Murphy O'Brien
11.2016 - 10.2017

Senior Account Executive

Fingerprint Communications
05.2015 - 11.2016

Bachelor of Fine Arts -

San Francisco Art Institute

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