Sydney Potter
South St. Paul,MN
Summary
Dedicated and high-performing student-athlete with a cumulative GPA of 3.8 and consistent Dean’s List recognition(2023-25). Honored as a member of the NSIC All-Conference Academic Team, demonstrating a strong balance of academic excellence and athletic commitment. Achieved historic distinction as first All-American in program history and recipient of multiple athletic honors including NSIC Goalkeeper of the Year, All-Region Team, All-Conference, and All Tournament Team selections. Proven leader with a strong work ethic, discipline, and the ability to excel throughout high-pressure environments.
Overview
1
1
year of professional experience
1
1
Certification
Work History
Social Media Content Creator
NIL Deal
05.2025 - Current
- NIL Agent: Vidport Sports & BEYOUATHLETIC
- Partnerships/Merch: myplayerathlete
- Target Audience: 16-25
- Views/Engagement: 5,000-10,000
- Posting engaging visuals 2-3 times per week (photos,graphics,reels, & stories)
- Collaborating with brands to establish partnerships aimed at enhancing visibility and mutual growth
- Creating and maintaining content calendars to ensure well organized, consistent, and strategic posting schedules across various platforms
Goalkeeper Coach
Eagan Wave Soccer Club
12.2023 - Current
- Coaching athletes aged 6-18, focusing on enhancing their skills through clear verbal communication and hands on demonstrations
- Continuous evaluation of athletes focusing on providing positive and constructive feedback resulting in both individual performance and team dynamic improvement
Server
Axel’s Steakhouse
05.2024 - 09.2024
- Developed and executed various marketing campaigns to promote upcoming events and promotional deals
- Provided exceptional customer service as a restaurant server, ensuring a positive dining experience by promptly addressing their needs and concerns
- Upheld a strong teamwork environment that managed to provide successful customer service and satisfaction
Education
Bachelor of Science - Marketing
Concordia University
St. Paul, MN05.2027
Skills
- In depth knowledge of Instagram, TikTok, Facebook, and Linked in
- Graphic design and video editing using CapCut
- Search Engine Optimization and hashtag strategy
- Skilled in tools such as Canva and Photoshop
Certification
HubSpot Social Media Marketing Certification
HubSpot Email Marketing Certification
STUKENT Simternship(Public Relations) Certification
Timeline
Social Media Content Creator
NIL Deal
05.2025 - Current
Server
Axel’s Steakhouse
05.2024 - 09.2024
Goalkeeper Coach
Eagan Wave Soccer Club
12.2023 - Current
Bachelor of Science - Marketing
Concordia University
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