SYDNEY RUBY
Brooklyn, New York
Summary
With over a decade of experience, Sydney is highly experienced in leading and mentoring teams to achieve exceptional results. Sydney is adept at fostering collaboration, managing risks, and driving continuous improvement in project management practices, wherever she is. She is passionate about leveraging agile strategies and her digital marketing expertise to create impactful, innovative and creative solutions.
Overview
11
11
years of professional experience
Work History
Director, Project Management
Prophecy @ Prosek
New York
05.2023 - Current
- Lead and mentor the project management team, promoting professional development and best practices.
- Collaborate with senior leadership to develop and define scopes, inclusive of client priorities and staff plans.
- Determine project staffing needs and own cross-functional resource allocation with team leads.
- Track billed hours against project budgets for reconciliation and optimization, in partnership with the finance team.
- Ensure all projects follow processes and move through their proper project life cycles to successful launches and deliverable hand-offs.
- Develop ongoing and lasting relationships with third party vendors and production teams.
- Facilitate positive communication and collaboration among cross-functional teams.
- Build and maintain strong relationships with internal and external stakeholders.
- Identify any project risks, and develop mitigation strategies for positive solutions.
- Champion continuous improvement initiatives in project management practices.
- Leverage project management tools to enhance efficiency and effectiveness across teams.
Senior Project Manager - Contractor
Wunderman Thompson
New York
08.2021 - 04.2023
- Define project scopes and staffing plans with leadership, ensuring alignment, and resource availability.
- Communicate milestones and identify risks to stakeholders, maintaining transparency, and proactive management.
- Implement agile strategies to oversee program operations from briefing to launch, ensuring timely delivery.
- Optimize resource allocation using Workfront, managing scopes, timesheets, and bandwidth to enhance project efficiency and delivery.
- Spearhead agile strategies to streamline project lifecycles, from briefing to launch, driving innovation in process management.
- Successfully led the execution of global projects, including the Progress Campaign and the Kyndryl x Microsoft Partnership, delivering impactful outcomes.
- Cultivate positive team dynamics, encouraging collaboration and open communication to boost morale and productivity.
- Foster cross-functional teamwork, aligning global marketing initiatives to ensure consistency, and maximize impact across diverse deliverables.
Senior Project Manager
PetPlan
New York
01.2021 - 07.2021
- Increased the Marketing and Creative team's functionality, heading towards the launch of the new brand, Fetch, by The Dodo.
- Operationally managed team platforms: Asana and Figma, and administered appropriate access and tools to succeed within each platform.
- Successfully launched the Diversity and Inclusion web page, and worked with the People & Culture team to start the company's Diversity and Inclusion committee.
- Facilitated direct communication with C-suite executives, aligning project goals.
- Refined briefing intake processes, administered timelines, and held team members accountable.
- Managed multiple projects simultaneously, ensuring quality deliverables.
Digital Project Manager - Contractor
Verizon
New York
01.2020 - 01.2021
- Specifically, led the OLA/Acquisition team on all small and large-scale campaigns across LOBs.
- Directed creative team of three copywriters and ten designers which executed over 300 deliverables on a weekly basis that went live across social, display, and native advertising.
- Supported the cross functional in everything from the briefing and ideation processes, all the way through to QA, trafficking, and campaign launch.
- Collaborated closely with studio production teams to ensure project animations aligned with timelines, budgets, and expectations.
- Managed the expectations of internal and external stakeholders, as well as departmental teams, for the overall alignment of each campaign.
- Assigned creative resources, and managed project scopes.
- Owned and led two daily scrum meetings to ensure a successful workflow for all active projects.
Creative Project Manager - Contractor
Peloton
New York
04.2019 - 12.2020
- Managed end to end creative processes for Peloton Creative Studios.
- Coordinated project kickoff meetings with all stakeholders, and creative leads across the design, photo, and video teams.
- Developed project timelines within Monday.com, and kept creative teams on pace and accountable for key milestones and deadlines.
- Owned the process with third-party vendors on brand management, logo placement, and quality assurance for Peloton delivery trucks that operate globally.
- Scheduled photo and video shoots, as well as the official instructor biography and blog feature for the launch of Peloton's first German instructor.
- Collaborated with the Marketing team to help ideate and execute brand partnerships for Peloton's first-ever New York City Marathon pop-up series.
- Revamped the creative process for retail operations and showroom openings. This included:
- Sourced appropriate third-party vendors for project deliverables, including postcards, flyers, vinyl, and retail signage.
- Developed a master creative template for retail projects that highlighted special events, guest speakers, special dates, promotions, and more.
Project & Campaign Manager, Digital Ad Ops
Wall Street Journal
New York
05.2014 - 10.2016
- Managed an average of $25 million dollars a year in revenue across the WSJ Digital Network.
- Simultaneously managed multiple digital creative advertising projects (mobile and desktop) through the post-sales production lifecycle.
- Ideated and developed advertising opportunities and buy-ins for clients on social platforms (Facebook, Apple News, Twitter, and Snapchat).
- Drove accountability across cross-functional teams to meet critical project requirements, milestones, and deadlines.
- Implemented and managed online advertising campaigns by monitoring the delivery of campaigns from beginning to end, always optimizing as needed.
- Tracked campaign budgets and performance metrics.
- Drove the planning, production, and delivery of custom branded advertising campaigns across The Wall Street Journal digital network. Including:
- Custom-branded pages for sponsorships with the web development team for the 2016 Brazil Olympics.
- Launching the campaign page and corresponding display ads for the Narcos Netflix series.
- Produced branded campaign pages for JetBlue, Mercedes, and other top-tier brand partners, in collaboration with internal cross-functional teams.
Education
BACHELOR OF SCIENCE - Journalism Major, Public Relations Communications Minor
West Virginia University
Morgantown, WV05-2014
Study Abroad
GLOBAL SEMESTERS
Florence, Italy07-2013
Skills
- Leadership
- Resourcing
- Scoping
- Timelines
- Collaboration
- Risk Management
- Digital Marketing
- Process Improvement
- Project Lifecycle
- Budget Tracking
- Stakeholder Engagement
- Data Analysis
Additional Work Experience
- Knightsbridge Park: Ensured client campaigns were achieving maximum results while monitoring performance and maintaining budgets daily. Frequently provided clients with website tracking solutions, Metadata, and SEO recommendations for quality results.
- iCrossing: Tracked all finances as they applied to media and campaigns, including monthly/quarterly client budgets, internal billable hours project hours, as well as expenses for my client, SiriusXM.
- PadSquad: Product and project manager for high engaging mobile specific ads, using Asana to communicate internally throughout the post-sale, design, and production phases.
- VaynerMedia: Led the project planning and execution for JP Morgan Chase's digital and social media projects. Managed the digital team on the execution of the 2017 Sundance Film Festival social media campaign inclusive of brand partnerships.
Timeline
Director, Project Management
Prophecy @ Prosek
05.2023 - Current
Senior Project Manager - Contractor
Wunderman Thompson
08.2021 - 04.2023
Senior Project Manager
PetPlan
01.2021 - 07.2021
Digital Project Manager - Contractor
Verizon
01.2020 - 01.2021
Creative Project Manager - Contractor
Peloton
04.2019 - 12.2020
Project & Campaign Manager, Digital Ad Ops
Wall Street Journal
05.2014 - 10.2016
BACHELOR OF SCIENCE - Journalism Major, Public Relations Communications Minor
West Virginia University
Study Abroad
GLOBAL SEMESTERS
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