Sydney Sebold
Fort Lauderdale,FL
Summary
Content and social media professional prepared to drive impactful campaigns and brand growth. Known for collaborative team efforts and achieving significant results. Reliable and adaptable with key skills in content strategy and social media management.
Overview
6
6
years of professional experience
1
1
Certification
Work History
Content & Social Media Manager
GLS US
11.2024 - Current
- Developed a comprehensive content library, streamlining the process of sourcing materials for future campaigns.
- Generated leads for sales teams by designing and executing data-driven social media campaigns.
- Boosted brand awareness by developing and implementing targeted content strategies across various social media platforms.
- Streamlined email marketing processes, achieving higher open and click-through rates.
- Increased overall campaign performance by analyzing and optimizing Google Ads strategies.
Social Media Marketing Coordinator
Brandendo Marketing Agency
07.2022 - 10.2024
- Host visual presentations for clients, ensuring clear and engaging communication.
- Develop relevant content that aligns with the companies’ brand voice and target customer base.
- Create and manage social ad campaigns integrated with clients' overall marketing plans.
- Monitor and publish on various social media platforms for Brandendo and its clients.
- Review analytics and produce comprehensive reports on key performance indicators (KPIs) for clients.
Social Media Marketing Coordinator
Promotion Vault
01.2022 - 07.2022
- Developed marketing plans to boost the usage of incentive-based gift cards.
- Maintained and grew social media presence, increasing LinkedIn following by 120%.
- Promoted video content to drive brand visibility.
- Leveraged email campaigns to reach and attract new customer segments.
Digital Marketing Manager
Pohanka of Salisbury
05.2019 - 06.2020
- Created and managed ad campaigns for eight different stores within the Pohanka network.
- Maintained and updated various social handles, including Facebook, YouTube, Instagram, and Google Plus.
- Coordinated community and outreach events to enhance brand recognition.
- Executed Facebook campaigns, leading to increased lead generation and internet traffic.
- Developed custom Snapchat filters for various sales events, driving audience engagement.
- Ensured compliance with OEM guidelines when reviewing graphics and updating websites.
Education
Bachelors - Communication
Salisbury University
05.2019
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University of South Carolina
11.2017
Skills
- Social Media Management (Facebook, Instagram, LinkedIn, YouTube, etc)
- Digital Advertising and Campaign Management
- Content Development and Creative Direction
- Data Analysis and Reporting
- Client Relations and Communication
- Paid social advertising
- CRM software proficiency
Certification
- Inbound Marketing Certification | HubSpot
- Content Marketing Certification | HubSpot
- Google Analytics for Beginners | Google
- Snapchat Advertising Core Competencies | Snapchat
- Meta Certified Digital Marketing Associate
Timeline
Content & Social Media Manager
GLS US
11.2024 - Current
Social Media Marketing Coordinator
Brandendo Marketing Agency
07.2022 - 10.2024
Social Media Marketing Coordinator
Promotion Vault
01.2022 - 07.2022
Digital Marketing Manager
Pohanka of Salisbury
05.2019 - 06.2020
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University of South Carolina
Bachelors - Communication
Salisbury University
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