Summary
Overview
Work History
Education
Skills
Timeline
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Sydney Weaver-Lang

Sydney Weaver-Lang

Minneapolis,MN

Summary

I am a creative and knowledgeable Social Media Manager experienced in executing social media strategies across social platforms! I have demonstrated time management and collaboration skills. Managed multiple clients' social media platforms. Crafted social media strategies and concepts. Created, edited and posted thousands of videos across social media platforms. I love to be creative and help brands find and maintain a voice and presence on social media!

Overview

4
4
years of professional experience

Work History

Social Media Account Manager

The Pao Creative
08.2022 - 02.2024
  • Increased customer engagement through social media.
  • Cultivated strong corporate image and identity with clear branding.
  • Maintained knowledge of emerging trends in digital marketing/social media tools/platforms to provide insightful advice to clients and teammates alike.
  • Monitored online presence of company's brand to engage with users and strengthen customer relationships.
  • Developed monthly reports detailing account performance, key metrics, and areas for improvement.
  • Managed multiple client accounts, ensuring consistent and timely content creation and posting.
  • Increased brand visibility by developing and executing strategic social media campaigns.
  • Designed and implemented social media strategies to align with business goals.
  • Crafted dynamic content marketing pieces for broad client base to drive consumer awareness of brands.
  • Produced original, creative content for promotional advertisements and marketing materials.
  • Prepared regular reports on social media performance, presenting data-driven insights to stakeholders for informed decision making.
  • Crafted compelling copy for various platforms to drive user interest and interaction.

Marketing Specialist

ACA International
12.2020 - 02.2023
  • Created customized marketing materials to increase product awareness.
  • Generated reports to support development and implementation of marketing plans.
  • Worked closely with in-house design team to develop visuals for content.
  • Enhanced customer engagement, utilizing email marketing campaigns and newsletters.
  • Collaborated with cross-functional teams to develop and implement market research strategies.
  • Updated customer database and generated lists and counts for direct marketing projects.
  • Managed cross-functional teams to successfully execute product launches and promotional events.
  • Learned and adapted quickly to new technology and software applications.
  • Developed strong communication and organizational skills through working on group projects.

Marketing Consultant

RK Salon
12.2019 - 11.2020
  • Boosted sales revenue through the implementation of innovative promotional strategies and events.
  • Enhanced customer engagement with effective social media management and content creation.
  • Increased brand awareness by developing and executing targeted marketing campaigns.
  • Leveraged email marketing best practices to increase open rates, click-through rates, and overall campaign effectiveness.
  • Developed comprehensive marketing plans for clients, incorporating a mix of traditional and digital tactics for optimal results.
  • Crafted persuasive copywriting for various channels including websites, advertisements, blog posts, and more.
  • Planned and executed events and marketing programs to increase qualified leads.
  • Directed marketing plans for clients, proactively servicing needs, maintaining satisfaction and consistently achieving profit goals.

Education

Bachelor of Science - Marketing

University of Wisconsin - Eau Claire
Eau Claire, WI
12.2019

Skills

  • Brand Awareness
  • Post Optimization
  • Online marketing strategies
  • Social Media and Promotions
  • Content Development
  • Excellent Multitasking
  • Social Media Management
  • Networking and relationship building
  • Digital Media
  • Content Strategy
  • Social Media Strategy
  • Platform Expertise

Timeline

Social Media Account Manager

The Pao Creative
08.2022 - 02.2024

Marketing Specialist

ACA International
12.2020 - 02.2023

Marketing Consultant

RK Salon
12.2019 - 11.2020

Bachelor of Science - Marketing

University of Wisconsin - Eau Claire

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Sydney Weaver-Lang