Sydney Westman

Associate Product Manager:
• Collaborated cross-functionally with marketing and engineering teams, enhancing products based on customer data.
• Recognized with Global Innovation Award in Customer Empathy for leading a product excellence panel that yielded valuable consumer insights and validated the organization’s ten-year strategic roadmap.
Sales Analyst:
• Designed and implemented information storage and sharing system to address operational inefficiencies and eliminate duplicated efforts, resulting in a 20% increase in employee productivity
• Conducted comprehensive research on an untapped market segment, evaluating its viability and potential for growth. Presented strategic recommendations to leadership based on insights, contributing to informed decision-making and driving successful market expansion initiatives.
Marketing Specialist:
• Created company brand messaging, collateral materials, customer events, promotional strategies, and product commercialization.
• Developed and implemented marketing strategies to use for launches, rebranding campaigns and promotions.
• Developed marketing materials, collaborating with colleagues to maintain consistent brand voice.
• Developed digital marketing strategies, creating and implementing plans to reach and engage target audiences.
• Collaborated cross-functionally to develop and execute marketing strategies and campaigns designed to drive sales.
Sales Operations Specialist-Home Depot:
• Coordinated meticulous updates of product information and materials for high-value, multi-billion-dollar client.
• Managed potential channel conflict, fostering excellent communication and adherence to channel rules of engagement.

•Orchestrated strategic operations for premier interior design firm, directing logistics for a portfolio of 24 active projects. Managed 500+ product inventory, collaborating with stakeholders to synchronize operations seamlessly.

• Directed daily social media operations for prominent footwear retailer. Designed and implemented marketing campaigns to maximize engagement, consistently reaching 3,000+ customers daily.
• Conducted brand audits, leveraging insights into action items that resulted in a 15% surge in engagement

• Led social media and PR initiatives for prominent law firm; developed 54-week calendar to elevate online presence.
• Implemented SEO strategies to optimize social media. Curated 200+ posts and wrote 108 blogs translating complex legal concepts into consumer-friendly language.