Hi, I’m
Sydney Williams
Germantown,TN
Summary
Results-driven Marketing Manager with a proven ability to develop and execute strategic marketing plans that drive revenue, expand market share, and boost brand recognition. Skilled in analyzing customer needs and market trends to craft impactful campaigns. Experienced in managing a diverse portfolio of luxury accounts, utilizing cross-functional collaboration to optimize campaign performance and deliver customized marketing solutions. Expertise in partner marketing, successfully driving engagement and revenue growth through strategic partnerships. Demonstrated success in enhancing brand visibility with creative, data-driven solutions, and a strong ability to execute initiatives under tight deadlines.
Overview
6
years of professional experience
Work History
PartnerizeNew York, NY
Partner Marketing Manager
08.2022 - Current
Job overview
- Manage the full partner ecosystem lifecycle: sourcing, onboarding, optimizing, and maintaining partnerships to align with client goals.
- Collaborate with Account Strategists to deliver world-class service and support brands in achieving channel objectives.
- Develop and execute partner recruitment and optimization strategies, tracking success, and adjusting as needed.
- Act as a client advocate, fostering strong relationships within the partner ecosystem to source new opportunities.
- Ensure partners are engaged through personalized outreach, education, and asset sharing.
- Conduct partner audits and manage partner segmentation within the Partnerize platform.
- Negotiate media placements and marketing opportunities, and enforce partner terms and conditions.
- Promote Partnerize within the industry by providing an excellent partner experience.
St. Jude Children Research HospitalMemphis, TN
Digital Content Specialist-Contractor
08.2021 - 07.2022
Job overview
- Created and provided marketing materials to meet business needs. brand awareness.
- Targeted customers, selecting appropriate marketing channels and strategies for campaigns.
- Expanded customer base through targeted initiatives to increase engagement and brand visibility.
- Coordinated and monitored marketing campaigns, ensuring accuracy and effective follow-up.
- Analyzed campaign performance using Adobe Analytics, adjusting strategies to meet objectives.
- Developed data models and spreadsheets to track key campaign metrics.
- Managed client marketing strategies, including product promotion and event collateral production.
- Collaborated with partners to assess needs and provide project updates.
Enterprise Rent-A-CarMemphis, TN
Management Trainee
06.2021 - 07.2021
Job overview
- Resolved customer issues efficiently, building loyalty through excellent service.
- Managed store operations in the supervisor’s absence, ensuring smooth workflow.
- Assisted with administrative tasks to gain insights into industry processes.
- Met with customers to discuss product and service options, ensuring satisfaction.
- Supported employee performance reviews, identifying training needs and setting improvement goals.
- Collaborated with management on marketing strategies to boost sales and profitability.
Woman's Leadership Forum at Maryland Public Tel.DMV, MD
Social Media Manager
01.2021 - 03.2021
Job overview
- Developed and executed social media and digital marketing strategies to build brand awareness and drive revenue.
- Ensured consistency in brand messaging and visual design across all digital platforms.
- Promoted products and services via Twitter and Facebook, targeting key audience segments.
- Analyzed market data to identify and target key audiences.
- Collaborated with local businesses to optimize brand presence on social media.
- Managed SEO strategies, enhancing organic search rankings and paid search marketing.
- Coordinated media interviews and event sponsorships to boost brand visibility.
- Oversaw promotional events to generate media coverage, increase revenue, and drive sales.
Pathways To Excellence Incorporated
Chief Content Creator & Assistant Events Manager
10.2020 - 03.2021
Job overview
- Created and posted engaging content on social media, blogs, and websites to enhance brand presence.
- Planned, produced, and edited video projects to maximize audience engagement.
- Monitored web and social media traffic, adjusting content strategies as needed.
- Used photography and editing tools (Adobe Photoshop, Lightroom) to enhance visual storytelling.
- Curated and crafted original content tailored to brand image and audience needs.
- Analyzed campaign performance through analytics reports and adjusted strategies for better outcomes.
- Wrote and published blog content on a regular schedule, applying SEO best practices.
Susan G. Komen Tri-CitiesKingsport
Student Intern
09.2019 - 12.2019
Job overview
- Designed print and digital marketing materials for department events and services.
- Utilized mass email systems and social media (Twitter, Facebook) to promote events and content.
- Analyzed competitor activities to identify industry trends and opportunities.
- Wrote and published blog posts and articles to drive traffic to client sites.
- Implemented SEO best practices to enhance social media engagement.
- Collaborated with internal teams to refresh website content.
- Consistently delivered high-quality work to meet daily business needs.
Education
East Tennessee State UniversityJohnson City, TN
Bachelor’s degree from Public Relations, Advertising
12.2020
East Tennessee State UniversityJohnson City, TN
Minor from Art/Art Studies
12.2020
Skills
- Performance Metrics
- Targeted Advertising
- KPI'S
- SEO
- Creative Strategy
- Consumer trend analysis
- Survey coordination
- Promotional strategies
- Social media marketing
- Affiliate recruitment
- Influencer outreach
- Microsoft Excel expertise
- Analytical and critical thinking
- Tableau expertise
Timeline
Partner Marketing Manager
Partnerize
08.2022 - Current
Digital Content Specialist-Contractor
St. Jude Children Research Hospital
08.2021 - 07.2022
Management Trainee
Enterprise Rent-A-Car
06.2021 - 07.2021
Social Media Manager
Woman's Leadership Forum at Maryland Public Tel.
01.2021 - 03.2021
Chief Content Creator & Assistant Events Manager
Pathways To Excellence Incorporated
10.2020 - 03.2021
Student Intern
Susan G. Komen Tri-Cities
09.2019 - 12.2019
East Tennessee State University
Bachelor’s degree from Public Relations, Advertising
East Tennessee State University
Minor from Art/Art Studies
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