SYDNEY WINANS
Cincinnati,OH
Summary
Accomplished Marketing Manager with a proven track record at Winans Coffee and Chocolates, excelling in project management and team leadership. Spearheaded a seasonal corporate sales strategy, enhancing customer engagement through innovative social media marketing. Achieved a significant account expansion at C.H. Robinson Worldwide, demonstrating exceptional account management and process improvement skills. Adept at fostering key client relationships, consistently surpassing sales goals by 120%.
Overview
8
8
years of professional experience
Work History
Marketing Manager
Winans Coffee and Chocolates
Piqua, OH
05.2023 - 04.2024
- Designed, Managed and Implemented a corporate order sales strategy seasonally which included gathering leads, managing lead list, delivering marketing to qualified leads and creating a sales channel
- Managed Winans social media platforms such as Facebook, LinkedIn, Instagram, etc
- And designed a marketing strategy for each platform
- Assisted with a new loyalty app integration by tracking downloads, responding to customer inquiries, and designing push notifications, posts and promotions based on app usage
- Conducted research to analyze customer behavior and redefined new customer segments as necessary
- Collaborated with internal marketing, sales, finance, and operations team to increase company synergy
- Worked as the middleman between the external app, IOS, and marketing teams daily to ensure full transparency on current issues and company vision
Senior Account Manager
Uber Freight
Chicago, IL
09.2021 - 03.2023
- Built and maintained strong relationships with enterprise companies to ensure customer satisfaction
- Developed and executed strategic account plans to achieve quarterly sales targets and business objectives while identifying opportunities for cross-selling and upselling to existing clients
- Managed the sales cycle from prospecting and lead generation to contract negotiation and deal closure
- Maintained accurate and up-to-date records of client interactions, sales activities, and account details in Salesforce CRM
- Conducted regular account reviews and provided clients with performance reports and insights
- Monitored market trends, competitor activities, and industry developments to identify growth opportunities
- Resolved customer complaints and inquiries in a timely and satisfactory manner and in real time
- Collaborated with internal teams to address client needs and resolve issues
Marketing Assistant
NeeToYou
Chicago, IL
09.2020 - 06.2021
- Developed and maintained content and communications to drive marketing campaigns, activities and events.
- Participated in brainstorming sessions to generate new ideas for campaigns or initiatives.
- Generated content for various media platforms, such as websites and social media accounts.
- Assisted with the development and implementation of marketing campaigns.
- Identified potential markets and market segments with desired customers and gaps for optimum product demand.
- Coordinated activities to manage and optimize demand generation and minimize forecast variability.
Account Manager II
C.H. Robinson Worldwide
Chicago, IL
01.2019 - 08.2020
- Managed a team of four in supporting the business for the company's top enterprise accounts, coordinating with key stakeholders to facilitate the transportation of goods from importing to delivery at distribution centers
- Championed the first year of outsource business from the client, coordinating the expansion of the account team and tripling the business from $700k to 2.3 million
- Evaluated and consistently monitored a variety of key performance indicators (KPIs) for the team, ensuring the on-time and accurate arrival of products while resolving immediate issues as needed
- Reviewed existing processes and identified areas of needed improvement, leveraging automation tools and EDI setups to create more efficiencies and improve accuracy across 80% of manual processes
- Communicated effectively with senior leadership, presenting potential process improvements and team performance while showcasing adherence to organizational vision
- Conducted weekly team member reviews and coaching sessions, effectively allocating workload as required based upon individual or team needs and goals
- Achieved a promotion from Account Manager I to Account Manager II following the successful management of an individual book of business
Account Manager I
C.H. Robinson Worldwide
Chicago, IL
09.2016 - 12.2018
- Developed and managed a pipeline of prospective clients, utilizing lead generation and qualification strategies to identify and capitalize on optimal opportunities to expand market share
- Managed the selling of multiple service lines within the role, communicating with key client representatives to showcase competitive advantages
- Met and exceeded monthly sales goals and KPIs averaging 120% over quota monthly, earning recognition as a top-performing new sales representative during tenure
Education
Bachelor of Science in Business Administration (BSBA) - Marketing, Communications
Ohio State University
Columbus, OH05.2016
Skills
- Process Improvements
- Project Management
- Data Collection & Analysis
- Account Management
- Customer Service
- Logistics Coordination
- Key Client Relationships
- Team Leadership
- Supply Chain Management
- Marketing analytics
- KPI tracking
- Social media marketing
- Customer relationship management (CRM)
- Marketing campaign development
Additional Work Experience
- Front of House Employee at Harvest Market (July 2024-Current)
- Winning by Design SaaS Sales Method Certification
- Corepower Yoga Sculpt Certification
- NeeToYou Marketing Assistant, 09/01/20, 06/30/21
- Licensed Chemical Dependency Counselor, 08/29/XX
Timeline
Marketing Manager
Winans Coffee and Chocolates
05.2023 - 04.2024
Senior Account Manager
Uber Freight
09.2021 - 03.2023
Marketing Assistant
NeeToYou
09.2020 - 06.2021
Account Manager II
C.H. Robinson Worldwide
01.2019 - 08.2020
Account Manager I
C.H. Robinson Worldwide
09.2016 - 12.2018
Bachelor of Science in Business Administration (BSBA) - Marketing, Communications
Ohio State University
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