SYDNEY BRANCH CRAMER
Brand Manager
Atlanta,GA
Summary
Highly-motivated, innovative Brand Manager and outgoing people person, with a passion for combining data analysis, communication and strategy to drive outstanding business results.
Overview
9
9
years of professional experience
7
7
years of post-secondary education
Work History
Brand Manager Dispensers- North America
Kimberly-Clark Professional
Roswell, GA
01.2020 - Current
- Leads North American Dispenser Portfolio Strategy.
- Manages P&L accountability of over $50MM.
- Leads New Product Development Cross-Functional Team to Expand Portfolio Offerings.
- Develops Dispenser Pricing and Promotional Strategies for Share Growth in Market for North America.
- Planned, implemented and tracked sales and marketing strategies to promote KCP dispensers.
Associate Brand Manager Dispensers- North America
Kimberly-Clark Professional
Roswell, GA
08.2018 - 01.2020
- Coordinated marketing and logistics for Scott Pro electronic hard roll towel product launch to market.
- Improved dispenser forecasting process accuracy by 20% through Six Sigma green belt project.
- Delivered and implemented 2020 US and Canadian dispenser pricing and promotional strategies.
- Motivated team members to continuous improvement in promoting and selling target products within KCP dispenser portfolio.
Demand Planning Specialist
Kimberly-Clark Professional
Roswell, GA
11.2016 - 08.2018
- Improved customer demand forecasting accuracy for KCP North America bath, facial, napkins and skincare categories, breaking company records in bath (96%) and facial .
- Relaunched data-driven cross-functional monthly National Accounts meetings to onboard big deals and improved team forecast accuracy.
- Automated extracts of forecasting data into SQL server and Tableau visualizations to reduce team monthly standard work process time.
Transportation Sourcing Analytics Leader
Newell Brands
Atlanta, GA
08.2015 - 09.2016
- Created Tableau data visualization reporting platforms to cost optimize contract lanes for $1 billion ocean freight RFP.
- Utilized McKinsey clean sheeting techniques to benchmark market position and drive cost savings in transportation procurement.
- Managed corporate freight allocations and relationships with suppliers.
Economic Planning and Forecasting Analyst
United Parcel Service
Atlanta, GA
01.2014 - 08.2015
- Created U.S. Domestic small package forecasts for management and investor relations committees.
- Created and maintained dashboards in Tableau to track gaining and declining accounts to monitor growth and churn.
- Led community involvement initiatives as United Way corporate campaign as Chairman for Marketing, Sales and Strategy and founder of Coding Club at Girls Inc.
Undergraduate Statistics Teaching Assistant
The University Of Alabama
Tuscaloosa, AL
07.2011 - 10.2013
Intern- Consumer Bank Marketing Analytics
J.P. Morgan Chase
Columbus, OH
05.2013 - 08.2013
- Built predictive models to determine effectiveness of marketing programs using SAS suite and Nielsen market segmentation data.
- Developed new criteria for determining primary customers for churn reduction and penetration targeting.
Education
MBA - Marketing, Business Analytics, Strategy
The Georgia Institute of Technology
Atlanta, GA 08.2019 - 07.2021
Master of Arts - Applied Economics
The University of Alabama
Tuscaloosa, AL 09.2011 - 12.2013
Bachelor of Science - Commerce and Business Administration, Economics
The University of Alabama
Tuscaloosa, AL 08.2009 - 12.2013
Bachelor of Arts - Journalism
The University of Alabama
Tuscaloosa, AL 08.2009 - 05.2013
Skills
Brand and Product Management
Data Analytics
Leadership
Microsoft Office Suite
Public speaking
Tableau Development
SAS Base and Enterprise Miner
R
SQL
Community Involvement and Awards
- Georgia Pet Foundation, Board of Directors Member
- KCP Culture Club, Co-Chairman
- Registered Tribal Member and citizen of Cherokee Nation
- Phi Mu Fraternity 30 Under 30, April 2016
- UPS team at The Masters Tournament, April 2015
- The Junior League of Atlanta Member
Timeline
Brand Manager Dispensers- North America
Kimberly-Clark Professional
01.2020 - Current
MBA - Marketing, Business Analytics, Strategy
The Georgia Institute of Technology
08.2019 - 07.2021
Associate Brand Manager Dispensers- North America
Kimberly-Clark Professional
08.2018 - 01.2020
Demand Planning Specialist
Kimberly-Clark Professional
11.2016 - 08.2018
Transportation Sourcing Analytics Leader
Newell Brands
08.2015 - 09.2016
Economic Planning and Forecasting Analyst
United Parcel Service
01.2014 - 08.2015
Intern- Consumer Bank Marketing Analytics
J.P. Morgan Chase
05.2013 - 08.2013
Master of Arts - Applied Economics
The University of Alabama
09.2011 - 12.2013
Undergraduate Statistics Teaching Assistant
The University Of Alabama
07.2011 - 10.2013
Bachelor of Science - Commerce and Business Administration, Economics
The University of Alabama
08.2009 - 12.2013
Bachelor of Arts - Journalism
The University of Alabama
08.2009 - 05.2013