Sydney Kenton
Brooklyn
Summary
Creative Designer and Digital Marketing Professional with 3+ years of experience developing brand identities, social media campaigns, digital marketing assets, and multimedia content for technology, entertainment, performing arts, and nonprofit organizations. Skilled in graphic design, content creation, photography, videography, podcast production support, and AI-assisted creative workflows. Proven ability to collaborate across marketing, communications, and design teams to create engaging visual experiences that drive audience growth and brand awareness.
Overview
5
5
years of professional experience
Work History
Freelance Graphic Designer
Self
Brooklyn
12.2023 - Current
- Design visual identities, logos, brand systems, and marketing materials for clients across multiple industries.
- Develop digital and print assets including social media graphics, advertisements, presentations, and promotional materials.
- Create original illustrations and custom visual content to support brand storytelling.
- Produce photography and video content for marketing campaigns and social media initiatives.
- Utilize AI-assisted design and content creation tools to streamline ideation, concept development, image generation, and production workflows.
- Manage projects from client briefing through final delivery while maintaining deadlines and stakeholder expectations.
Digital Marketing Associate
Logical Buildings
New York
12.2023 - 12.2024
- Produced multi-channel marketing campaigns across social media, email, web, and sales enablement platforms.
- Designed and executed branded content using trend analysis, audience insights, and performance metrics.
- Developed blog content focused on sustainability, energy management, and green real estate initiatives.
- Created social graphics, marketing collateral, and promotional assets supporting lead generation efforts.
- Utilized AI-powered tools to accelerate content ideation, draft copy, generate creative concepts, and improve workflow efficiency.
- Supported business development initiatives through email outreach, prospect engagement, and marketing communications.
- Collaborated cross-functionally with marketing, sales, and leadership teams to ensure brand consistency across channels.
Design & Production Associate
Munich Re
Princeton
06.2023 - 09.2023
- Designed email marketing assets and digital communications materials for global audiences.
- Built and tested newsletter layouts within Microsoft 365 and Mailchimp environments.
- Optimized image assets for email marketing campaigns and web applications.
- Collaborated with international marketing and communications teams to support client engagement initiatives.
- Maintained brand consistency across digital touchpoints and campaign deliverables.
Design Intern
Publishers Clearing House
Jericho
01.2023 - 06.2023
- Designed promotional assets supporting digital sales and marketing campaigns.
- Created motion graphics, animated content, and GIFs for email marketing initiatives.
- Partnered with designers and marketers to execute campaigns across multiple channels.
- Assisted in refining creative concepts through production and final asset delivery.
- Edited video content and marketing assets for digital distribution.
Digital & Design Intern
54 Below
New York
08.2022 - 11.2022
- Developed social media graphics, email marketing assets, and website content.
- Edited promotional video content using Adobe Premiere Pro.
- Created and scheduled patron communications supporting ticket sales and event promotion.
- Assisted with digital campaign execution and audience engagement strategies.
- Produced creative assets aligned with brand standards and campaign objectives.
Social Media Intern
Delaware Theatre Company
Wilmington
06.2021 - 03.2022
- Designed digital marketing assets for theatrical productions and organizational campaigns.
- Adapted creative concepts across multiple advertising formats and social platforms.
- Supported audience development initiatives through targeted social media content.
- Contributed to marketing efforts that increased awareness and ticket sales.
Art Intern
Humorist Media
New York
06.2021 - 08.2021
- Prepared publication layouts and editorial content for print and digital distribution.
- Created original illustrations and visual assets supporting editorial storytelling.
- Assisted with copy editing, proofreading, and publication production workflows.
Education
Bachelor of Arts - Fine Arts, Design Concentration
Hofstra University
Hempstead, NY05-2023
Skills
- Adobe Creative Suite
- Marketing & Communications
- Multimedia Production
- Podcast Production & Audio Content
- Photography & Videography
- AI-Enhanced Creative Workflows
Timeline
Freelance Graphic Designer
Self
12.2023 - Current
Digital Marketing Associate
Logical Buildings
12.2023 - 12.2024
Design & Production Associate
Munich Re
06.2023 - 09.2023
Design Intern
Publishers Clearing House
01.2023 - 06.2023
Digital & Design Intern
54 Below
08.2022 - 11.2022
Social Media Intern
Delaware Theatre Company
06.2021 - 03.2022
Art Intern
Humorist Media
06.2021 - 08.2021
Bachelor of Arts - Fine Arts, Design Concentration
Hofstra University