Sydni Epstein

• Assisted 15+ remote sales representatives across North Central, TOLA, Ohio Valley and Southeast territories (central region) with any and all local marketing needs (i.e. event coordination, email campaigns, marketing collateral, and customer relations).
• Fostered customer and partner relationships, acting as the liaison for any and all marketing initiatives.
• Marketing point of contact for sales representatives and management across the central region.
• Responsible for coordinating/executing 5-20 events per month at industry-related tradeshows across region.
• Developed and managed targeted email campaigns and event landing pages via Hubspot and oversaw backend Salesforce metrics
• Designed social graphics and company-hosted event invites via Canva.
• Developed and managed targeted LinkedIn campaigns across the central region.
• Developed and executed yearly marketing strategies and event plans within territories.
• Planned and oversaw yearly budget in excess of $300K, managed via Allocadia.
• Responsible for monthly budget reports to finance.
• Worked cross-functionally throughout the company, including brand, partner marketing, finance, and sales departments.
• Composed company blog content specific to the security industry.
• Provided quarterly ROI updates for internal sales QBRs and post-event SFDC reporting metrics.
• Responsible for weekly internal newsletters and championing bi-weekly marketing/sales sync within territories.
• Responsible for marketing updates regarding budget, ROI, and initiatives to upper management on monthly East and West sales leadership syncs.
• Due to the fast-paced startup environment, assisted marketing departments outside of team with event coordination (e.g., federal and national marketing) when needed.

• Oversaw team of 3 and acted as a field marketing liaison to National and Global corporate headquarters.
• Grew and developed a local marketing team within the southeast business area.
• Coordinated and spearheaded the grand opening of new business area experience centers, managed design execution, and provided branding oversight.
• Coordinated and executed event planning for industry tradeshows in the southeast territory.
• Fostered partner relationships in a B2B environment through co-marketing benefits & opportunities.
• Assisted 40+ remote sales representatives with marketing needs, i.e. tradeshows, collateral items, etc.
• Proofread marketing collateral to remedy mistakes in spelling, grammar, and syntax.
• Worked cross-functionally throughout the company, including the art department, upper management, global counterparts, and sales.
• Coordinated monthly and quarterly marketing and community events, such as Partner Appreciation events, Demo Days, Training Classes, and Internal Sales Meetings.
• Planned and managed a yearly budget in excess of $800K
• Developed and executed yearly marketing strategies within the territory.
• Collaborated with marketing and communications teams on standardization, design, and production of marketing materials.
• Worked with Salesforce, Pardot, CRM, and HTML-builder on digital marketing campaigns
• Responsible for e-mail campaigns and targeted social ads regarding events and training classes
• Collaborated with and provided oversight to the local marketing team on developing new marketing campaigns, designs, etc., within our territory.
• Chosen to develop and lead marketing workshop at internal company kickoff for excess of 200+ employees

• Social media strategy and execution for luxury and premium hospitality brands (i.e.: The London West Hollywood, The London New York, South Seas Island Resort, Waldorf Astoria Boca Raton Resort & Beach Club, CopperWynd Resort).
• Generated, collected, and analyzed metrics to identify trends and themes, optimized program strategy and content, and prepared social media reports for clients.
• Worked in a multi-disciplinary team to plan and deliver fully integrated digital campaigns and manage client accounts.
• Advised on targeted digital ad buys, executed and optimized Facebook ads and other digital ad campaigns. Grew Instagram followers from 8K to over 14K organically for the Boca Resort.
• Managed 3-5 client social media accounts simultaneously, including Facebook, Instagram, Twitter, and Google, via Hootsuite.
• Participated in client site visits 1-4 times a month to gather content for future calendars, maintain client relationships, and collaborate on design curation.
• Networked with relevant social influencers in various industries, such as fashion, automotive, food and beverage, tennis, and golf, to build a repertoire to cross-promote clients' and influencers' brands.
• Coordinated site visits with various bloggers to stay at the property overnight or visit for the day - created custom itineraries and informed relevant client team members of the visits.
• Provided bi-monthly KPI reports for internal and client review. Included weekly reach/impressions, follower growth/decline, and competitor set performance.
• Supported the agency's account executive team as a coordinator to traffic jobs between the AE and creative team.
• Reviewed print ads, e-mail blasts, brochures, and signage to proofread for changes or enhancements and minor creative suggestions.
• Managed several client CMS platforms to make weekly updates to various pages.
• Coordinated social media contests, which generated engagement over 3 months.
• Shared office manager duties, including ordering lunches, coordinating meetings, updating monthly expense reports, etc,

Worked in the fast-paced environment of a start-up while helping to innovate new ideas and strategies. Creative conception and execution of marketing collateral. Maintained Quickbooks and managed client billing. Coordinated design and executed brochures for a multitude of clients. Provided customer support and troubleshooting for design software.