SYED MUSAVEER
Doha
Summary
Dynamic FMCG sales professional and MBA graduate specializing in Finance and Marketing, with expertise in bridging the gap between brand promises and retail execution. Over 6 years of comprehensive experience in Modern Trade, Traditional Trade, HORECA, and credit control, consistently achieving 10% to 20% year-on-year sales growth in competitive markets. Focus extends beyond account management to cultivating genuine partnerships with hypermarkets, hotels, and distributors, ensuring optimal stock availability and efficient route optimization while adhering to strict financial collection schedules. This strategic approach drives profitability and fosters long-term business success.
Overview
7
7
years of professional experience
Work History
Sales Supervisor (FMCG)
Dandy Company Limited
Doha, Qatar
01.2022 - Current
- Sales Team Leadership: Directly manage, mentor, and schedule a high-performing field sales team of 20+ personnel, comprising Pre-sellers, Salesmen, Merchandisers, and Dedicated Shelf Stakers to hit daily revenue and distribution targets.
- Revenue & Growth Generation: Consistently deliver 10% to 20% annual sales growth across assigned Modern Trade and HORECA channels through strategic cross-selling, promotional execution, and volume expansion.
- Key Account Management: Manage commercial relationships with major hypermarkets and supermarkets, including Lulu Hypermarket, Carrefour, Monoprix, Safari, and Al Meera, ensuring 100% stock availability and on-shelf dominance.
- Joint Business Planning (JBP): Negotiate annual commercial agreements, listing fees for new launches, trade discounts, and calendar promotional activities directly with category managers to maximize profitability.
- Negotiated annual commercial agreements, listing fees for new launches, trade discounts, and promotional calendars with category managers to optimize profitability.
- Maximized shelf visibility and execution by directing merchandisers and shelf stakers on trade marketing initiatives, enhancing share of shelf, planogram compliance, and product visibility across dairy and beverage categories.
- Oversaw credit accounts, managed payment rebates, and led collection cycles, maintaining days sales outstanding (DSO) within strict company limits.
- Financial Credit Control: Oversee credit accounts, manage payment rebates, and lead collection cycles to keep days sales outstanding (DSO) within strict company limits.
Sales Support & Credit Control Executive – FMCG
Akshayakalpa Farms and Foods Pvt Ltd
Bangalore, India
01.2020 - 01.2022
- E-Commerce Portfolio: Managed vendor portals for key digital accounts including Amazon, Flipkart, and Reliance Retail, ensuring seamless order fulfillment and automated inventory sync.
- Cash Flow Optimization: Generated weekly ageing reports to flag outstanding payments, working closely with field teams to meet aggressive monthly recovery targets.
- Cash Flow Optimization: Generated weekly ageing reports to identify outstanding payments, collaborating with field teams to achieve monthly recovery targets.
- Dispute Resolution: Handled commercial ledger disputes and resolved invoice differences to preserve long-term distributor relationships.
- Dispute Resolution: Resolved commercial ledger disputes and invoice differences, strengthening long-term distributor relationships.
- Risk Management: Managed recovery cases under MSME guidelines to ensure account stability and safeguard company margins.
Education
MBA - Dual Specialization in Finance and Marketing
VTU PG Regional Centre
Mysore, India01-2020
B.com - Accounting And Finance
University of Mysore
Karnataka, India01-2018
Skills
- Key account management
- Contract negotiations
- Demand planning
- Team management
- Compliance: ISO auditing, quality standards, and cross-functional teamwork
- Customer service
Internships
- Organizational Study (4 Weeks): Ecovinal International Pvt Ltd, Kunigal | 2018
- Organizational Study (4 Weeks): BEML LTD, Mysore Division | 2018
ADDITIONAL PROFILE METRICS
- Language Proficiency: Fluent in English, Hindi, Urdu; Native in Kannada; Intermediate in Arabic.
- Driving License: Valid Qatar Driving License (Active through November 2029).
- Credentials & Attestation: Degrees fully attested by HRD Karnataka, MEA India, and Qatar Embassy.
- Personal Details: Indian National | Single | Born: 1996-04-04 | Located: Doha, Qatar.
Timeline
Sales Supervisor (FMCG)
Dandy Company Limited
01.2022 - Current
Sales Support & Credit Control Executive – FMCG
Akshayakalpa Farms and Foods Pvt Ltd
01.2020 - 01.2022
MBA - Dual Specialization in Finance and Marketing
VTU PG Regional Centre
B.com - Accounting And Finance
University of Mysore