Syed Rahman
Queens,NY
Summary
Media and communications specialist with 4+ years of experience in media planning, media buying, marketing, social media, and sales. Strong SEO, SEM, creative strategy, market research, client relationship management, leadership, teamwork, public speaking, and oral/written skills. Worked in multiple vertical's including Retail, CPG, Affiliate, Insurance and Banking.
Overview
4
4
years of professional experience
1
1
Certification
Work History
Media Communications Supervisor
Cage Point
New York, NY
11.2023 - Current
- Collaborated with internal Planning teams, Investment teams, Analytics teams and Business Science teams to create, maintain and oversee full year budget plans and flight plans.
- Proactively initiated vendor engagement and established strategic partnerships to generate business opportunities. Securing new media placements for clients and maximizing incremental gains.
- Participated in client sessions, discussing media planning and pacing. Outlined, CPA, CPM, Impressions, Session counts, App Create and Signed performance in order to optimize to reach quarterly goals.
- Managed day-to-day relationships with content partners and vendors to manage asset delivery and campaign pacing needs/guidelines.
- Main point of contact for clients for media plan pacing and updates and incremental media recommendation.
- Provided presentations on tactical plans, channel plans, full year budget plans and the RIO's for the upcoming year.
- Developed & implemented asset updates/rate changes through Ad Managers in collaboration with internal biddable teams and creative agencies.
- Worked closely with the internal teams (Analytics, Account, Social, Digital, FEP & Ad Ops) to improve client ad performance and manage communications of campaigns and to resolve issues regarding tagging, tracking and brand safety.
- Assisted in setting up UTM links, tracking and tagging data for daily reporting parameters for campaign overview with partners.
- Oversaw media budgets, financials, savings reports, purchase orders and insertion orders for campaigns.
Senior Media Planner
EssenceMediacom
New York, NY
03.2022 - 08.2023
- Worked with internal Planning teams, Investment teams, Analytics teams and Business Science teams to create and maintain full year budget plans, flight plans and have budget alignment.
- Developed and monitored omni-channel media plans, flight flowcharts, and campaigns across assigned brands through company tools.
- Discussing media planning and presentation strategies for the current and upcoming year.
- Maintained strong working relationships with clients, vendors, and creative agencies to manage asset delivery and assist in timeline delivery
- Managed day-to-day relationships with content partners and vendors for asset delivery and campaign pacing needs/guidelines.
- Optimized media recommendations through pacing and analytics reports detailing impressions, ROI, engagement metrics and consumer insights.
- Conducted in-depth analysis of DCM and Prisma reports to refine targeting strategies and optimize ad placements.
Intern to Associate Media Planner
MediaCom
New York, NY
08.2020 - 03.2022
- Manage day-to-day and monthly documentary deliverables for the Brand and clients (MFA, MAF, QBR & Seasonal analytics)
- Oversaw print ad uploads, TV GRP goal form uploads, media buys, and budget shifts and provide training and guidance to the Assistant Media Planner/Interns while promoting teamwork.
- Analyzed client campaigns against competitors campaigns and practices to provide insights and strategic recommendations
- Used research databases to create market place presentations and refine insight for case studies.
- Conducted Market place trend analysis for weekly reportings.
Education
Bachelor of Arts - Advertising And Public Relations
The City College of New York
New York, NY05.2020
Skills
- Microsoft Tools: Word, Powerpoint, Excel (vlookups, pivot tables, data visualization), Teams, Outlook, One Drive
- Research Databases: Cision, EBSCO, Mintel, ARF, Statista
- Adobe Creative Cloud: Photoshop, InDesign, Illustrator, Acrobat
- Data Analysis Tools: Eke, Ad Intel, Omni, Kantar, Telmar, MRISimmons, Nielsen Clear Decisions, NMI, Comscore, Pathmatics,
Global Web Index, mScreen, Prisma & Google Marketing Platform, Google analytics, Looker Studio, GA4 and more - Additional Skills: Client-Focused, Project Management, Team Player, Communication, Solution Orientated
- Languages: Bangla & English
Certification
- GroupM Elevate Certification of Achievement
- Marketing Foundations: Competitive Market Analysis - LinkedIn Course
- Marketing Foundations: Consumer Behavior - LinkedIn Course
Timeline
Media Communications Supervisor
Cage Point
11.2023 - Current
Senior Media Planner
EssenceMediacom
03.2022 - 08.2023
Intern to Associate Media Planner
MediaCom
08.2020 - 03.2022
Bachelor of Arts - Advertising And Public Relations
The City College of New York