Summary
Overview
Work History
Education
Skills
Timeline
Syed Imran Raza

Syed Imran Raza

Laurel,MD

Summary

Results-Driven Sales and Marketing Professional


Dynamic and self-motivated professional with 20 years of proven expertise in sales, marketing, and project management. Adept at building lasting client relationships, driving revenue growth, and consistently exceeding aggressive sales targets in highly competitive industries.

Skilled in leveraging social media, internet marketing, and networking strategies to amplify brand visibility and achieve business objectives while maintaining integrity and providing exceptional customer service.


Recognized for a natural sense of urgency, dedication to excellence, and the ability to manage multiple priorities in fast-paced environments. Expertise includes negotiating, closing high-value deals, and implementing innovative sales strategies to drive profitability.


Key Competencies:

Customer Relationship Management: Strong ability to foster trust and loyalty, ensuring client retention and long-term business success.


Sales Leadership: Extensive experience in automotive sales, delivering outstanding results through effective communication, merchandising, and sales techniques.

Marketing Expertise: Skilled in strategic planning, brand building, and deploying impactful digital marketing campaigns that enhance organizational reach.


Project Management: Proven success in overseeing complex projects, with expertise in requirements gathering, scope development, and inventory coordination. Well-versed in website development planning and deployment to enhance operational efficiencies.


Dedicated to delivering exceptional results under pressure and adept at adapting to new challenges. An innovative problem solver with a deep understanding of sales strategy, customer needs, and cross-functional collaboration to drive business growth.

Overview

20
20
years of professional experience

Work History

CEO

LiveryAccess
02.2010 - Current
  • Designed technical upgrade paths, incorporating requested functionality and performance enhancements.
  • Assessed operation systems for efficiency and functionality, providing written suggestions on enhancements needed to meet operational goals.
  • Assigned tasks to IT personnel and junior module staff, delegating work orders based on individual employee proficiencies
  • Project managed by me with developers to create custom Front-end and Back-end, we created a custom reservation based system that collects client data and driver data.
  • Handling SEO and advertisement on channels like Google Ads and Bing Ads.

Salesman

DARCARS
04.2021 - 09.2024
  • Used consultative sales techniques to understand customer needs and recommend relevant products and services.
  • Showcased product features to customers and discussed technical details to overcome objections and lock in sales.
  • Increased sales by offering advice on purchases and promoting additional products.
  • Drove team revenue totals by bringing in top sales numbers.
  • Promoted and up-sold products and services to meet needs of customers.
  • Met with existing customers and prospects to discuss business needs and recommend optimal solutions.
  • Trained and mentored new sales representatives.
  • Qualified buyers by matching requirements and interests to various car or truck models and discussing finance options.
  • Followed-up on warm Internet leads and responded to customer questions about vehicle availability, price, and options while fielding inquiries from various marketing websites.
  • Responded to customer enquiries via telephone and email.
  • Negotiated purchase prices and explained sales, warranty, and optional products.
  • Met customers on lot and in showroom to discuss available vehicles and options.
  • Prepared purchased vehicles and completed final delivery checks.
  • Demonstrated automobiles by explaining characteristics, capabilities, and features, taking test drives and explaining warranties and services.

Project Manager Website

Kriers Construction
09.2020 - Current
  • Created consistent structural input format to maintain site continuity by authoring and implementing best-practices for designers and content providers.
  • Collected and responded to user feedback through iterative improvements to site structure and content.
  • Improved website functionality by redesigning, updating and implementing codes, plugins and extensions.
  • Completed analysis and design phases of systems development life cycle (SDLC).
  • On-page and Off-page optimization, improved Search Engine traffic.
  • Created GMB listing to gather local traffic.

Lead Generation Manager

Self Project
01.2020 - Current
  • Served as key team member in development of new client pipeline.
  • Worked with the development team in creating the back-end coded in PHP / Laravel.
  • Client acquisition from a front-end form system and collecting leads on the back-end.
  • Worked independently with minimal supervision.

SEO /SEM Specialist

Beyond Science TV
03.2015 - Current
  • Created customized marketing materials to increase brand awareness.
  • Performed audit on the website and recommended add-ons to enhance the functionality of the website.
  • Maximized strategic approaches by keeping close eye on performance and making appropriate adjustments.
  • Created content strategies for digital media.
  • Created a Content Plan for their social media channels and website.
  • Created a marketing budget and grew their social media following to over 2 Million followers on YouTube and 1 Million on Facebook.

Digital Marketing Manager

40Media
01.2010 - Current
  • Administered marketing calendar and posted new content to coincide with new product and service releases.
  • Spearheaded client meetings to determine project needs and professional requirements and identify correct course of action enhance client success.
  • Improved page content, keyword relevancy and branding to achieve search engine optimization goals.
  • Managed social media accounts for clients, generating interest for existing and upcoming product or service releases.
  • Created social media content with consistent content and tone.
  • Increased customer engagement through social media.
  • Developed marketing content such as blogs, promotional materials and advertisements for social media.
  • Managed SEO campaign expenses, estimated monthly costs and reconciled discrepancies to maximize budget.
  • Recommended changes to website architecture, content and linking to improve SEO positions for target keywords.
  • Analyzed SEO outreach goals and presented findings to marketing director.
  • Researched and analyzed competitor website and advertising links to gain insight into new strategies.
  • Performed ongoing keyword discovery, expansion and optimization to increase organic search footprint and drive relevant site traffic.
  • Researched and implemented search engine optimization recommendations in accordance with development methodology.
  • Planned, ran and analyzed client PPC initiatives and campaigns to increase sales, generate leads and promote brand awareness.

Affiliate Manager

Self Employed
01.2005 - Current
  • Monetization through ads on websites.
  • Delivering traffic via media buying and generating traffic on my own websites.
  • Generated over $22k from Yahoo Publisher Network in 2 weeks period.
  • Evaluated consumer preferences and behaviors, combined with market trends and historical data, to adjust and enhance campaigns.
  • Generated sponsorships with related and partnering entities to enhance marketing objectives.

SEO Strategist

CodeBrisk Software Company
01.2021 - 02.2021
  • Audited their main website
  • Found technical errors
  • Revamped the entire front-end by the help of designers
  • Grew organic search engine traffic from 100 visitors to over 10,000 visitors per month.

Project Management

Limos4Less
12.2011 - 05.2015
  • Assessed and audited their project for efficiency and functionality, providing written suggestions on enhancements needed to meet operational goals.
  • Designed technical upgrade paths, incorporating requested functionality and performance enhancements.
  • Drafted analyses of new and emergin technologies, recommending improvements where appropriate.
  • Provided recommendation for Front-end and Back-end for better customer acquisition.
  • Performed preliminary Audit of their web project.
  • Performed SEO / SEM to generate more leads and traffic.

Education

Associate of Applied Science - Computer Science And Programming

Howard Community College, Columbia
11.2009

Skills

  • Search Engine Optimization (SEO)
  • Website Maintenance
  • Documentation Management
  • Best Practice Creation
  • Active Listening
  • Decision-Making
  • Dependable and Responsible
  • Data Entry
  • Self-Motivated
  • Social Media Marketing
  • Media Buying
  • HTML / CSS / XML
  • PHP / Laravel
  • Wordpress
  • E-mail marketing
  • Mastery in Lead Generation
  • Sales and Marketing
  • Contract Negotiation
  • Customer Relationship Management

Timeline

Salesman - DARCARS
04.2021 - 09.2024
SEO Strategist - CodeBrisk Software Company
01.2021 - 02.2021
Project Manager Website - Kriers Construction
09.2020 - Current
Lead Generation Manager - Self Project
01.2020 - Current
SEO /SEM Specialist - Beyond Science TV
03.2015 - Current
Project Management - Limos4Less
12.2011 - 05.2015
CEO - LiveryAccess
02.2010 - Current
Digital Marketing Manager - 40Media
01.2010 - Current
Affiliate Manager - Self Employed
01.2005 - Current
Howard Community College - Associate of Applied Science, Computer Science And Programming
Syed Imran Raza