Summary
Overview
Work History
Education
Skills
Affiliations
Timeline
OperationsManager
Syetta "SY" Jones

Syetta "SY" Jones

Alpharetta,GA

Summary

Expert data storyteller and visualizer. Spokesman and teacher of transforming data into value for B2C & B2B organizations. Pioneer and leader in marketing data, attribution, analytics, mining, strategy, visualizations & acquisition.

Overview

14
14
years of professional experience

Work History

Data Scientist

Cisco Meraki
Alpharetta, United States
05.2022 - Current
  • Manage end-to-end multi-touch attribution.
  • Enable visibility across all touchpoints including digital online efforts like search and paid performance, as well as offline efforts like tradeshows and content syndication.
  • Own and utilize an attribution-focused tool that uses sophisticated modeling & ML to determine the true fractional credit deserved by each marketing touchpoint.
  • Develop and manage processes with marketing teams. Help them with the interpretation of results, analytic deep dives, and recommendations for action.
  • Manage web analytics tools, events, goals, dashboards, and report automation.
  • Data visualizer and storyteller that builds simple vivid dashboards using tools like Tableau, Google Data Studio, and DOMO.
  • Advanced SQL writer who queries copious amounts of data to join tables for data visualizations.

Manager of Marketing Analytics

New Relic
Atlanta, GA
04.2021 - 05.2022
  • Managed internal and external B2B marketing campaigns, events, and program-level tracking.
  • Used advanced SQL to wrangle data across Salesforce, Marketo, Zuora, Social, Product, and Google analytics to tell data stories that aid in reaching company growth goals.
  • Created data tables that summarize campaign data. Create data syncs in Fivetran to pipe new data.
  • Used data visualization tools, like Tableau, to create self-service, appealing, and easy-to-understand dashboards for Marketers.
  • Known as a data wrangler, analyst, and storyteller. My goal is to take data and add value to marketers and companies in a demystified manner.

Sr. Manager Analytics & Data Strategy

Turner Classic Movies
Atlanta, GA
11.2018 - 03.2020
  • Responsible for leading, executing, and setting the clear, strategic vision and plan for bringing actionable, innovative analytics to Turner Classic Movies
  • Oversee data plan that includes self-service analytics, CRM, and analysis to help drive TCM ancillary business growth and operations

Sr. Manager Subscription Analytics

FilmStruck
Atlanta, GA
05.2017 - 11.2018
  • Oversaw strategic vision & plan that brought actionable, innovative analytics to Turners first OTT subscription service, FilmStruck
  • Led a team that presented results and recommendations (story-telling) in an easy to understand, thematic manner. Including; Cluster Analysis, SAC, LTV, & Look-a-likes
  • Managed the process and results of capturing consumer data beginning at first touchpoint to most recent behavior
  • Aided in attracting and retaining thousands of subscribers through data mining, storytelling, and proactive insights

Business Development Analytics Manager

Turner Classic Movies
Atlanta, GA
05.2010 - 05.2017
  • Led big data initiative that analyzed, centralized, and prioritized data that enhanced consumer insight & increased marketing efficiencies
  • Data advocate who proactively created & automated insights and recommendations related to loyalty, sales, behavior, inventory, email & on-air marketing
  • Activated & managed a strategy that grew Paid Search (SEM) by 26% YOY
  • Daily usage of advanced analytical tools like Tableau, PowerBI, Chartio, Business Objects, and SQL solutions

Customer Relationship Management (CRM) Analyst

Cartoon Network Fusion Fall
Atlanta, GA
08.2008 - 02.2010
  • Identified issues within game flow through the use of visualizations & progression analysis that revealed user fatigue statistics and areas of enjoyment within the game
  • Identified and communicated data anomalies in a timely manner and performed a timely manner and performed a daily analysis of consumer behavior and trends
  • Automated reports to Finance and Customer Service (CS) team that fed Predictive Modeling, ARPU (Account Receivable per User), and ROI models and completed CS Response Time reports
  • Combined subscription, member services, and product usage data to determine cohort trends and share actionable insights from data. Understood COPPA and other data privacy or governance laws related to children's products

Data Systems Analyst

Turner Broadcasting System Inc. GameTap
Atlanta, GA
02.2007 - 08.2008
  • Created daily reports for senior staff related to the health of the business using data warehouses, Excel, Access, SQL, and Adobe/ Omniture
  • Executed email campaign test design using A/B split tests to 2MM+ email subscribers and delivered email KPI's to the business and identified opportunities to improve marketing processes to meet business needs
  • Designed and scheduled reports covering website traffic, gameplay, churn, and gross adds

Education

Data Science Green Belt

Cisco
Remote
05.2022

MBA - Leadership & Change Management

University Of La Verne
La Verne, CA
2006

BBA - Marketing

Georgia State University
Atlanta, GA
2004

Skills

  • Target Job: MTA Multi-Touch Attribution, Digital Analytics, Marketing Intelligence
  • Total Addressable Market (TAM), Average Profile & consumer insight
  • Marketing, Subscription Data, Analytics, Mining, Strategy, Visualizations & Acquisition
  • B2B High Tech
  • Entertainment eCommerce: Long-tail businesses with highly targeted audiences
  • CRM: Marketo & Salesforce
  • Data Visualizations & tools expert including; Snowflake, Redshift, Tableau, PowerBI, Amazon Quicksight, Looker, Amplitude, Segment, SQL, AWS, Azure, Adobe, Amplitude, AppsFlyer, Google Analytics, Matillion ETL
  • Entertainment Gaming: Subscription services & online gaming startups
  • Entertainment OTT: Subscription Startups
  • Data warehouse queries & visualizations: Subscription, marketing, SFDC, registration, revenue & usage data
  • Attribution, Marketing Sourced, and Influenced

Affiliations

  • Committee Member, Ladies In Tech, WarnerMedia 2019 to 2020
  • Co-Founder of WarnerMedia's Data Visualization group, 2018 to 2020
  • 2018 Top 100 Women in Cable & Television Rising Leader

Timeline

Data Scientist

Cisco Meraki
05.2022 - Current

Manager of Marketing Analytics

New Relic
04.2021 - 05.2022

Sr. Manager Analytics & Data Strategy

Turner Classic Movies
11.2018 - 03.2020

Sr. Manager Subscription Analytics

FilmStruck
05.2017 - 11.2018

Business Development Analytics Manager

Turner Classic Movies
05.2010 - 05.2017

Customer Relationship Management (CRM) Analyst

Cartoon Network Fusion Fall
08.2008 - 02.2010

Data Systems Analyst

Turner Broadcasting System Inc. GameTap
02.2007 - 08.2008

Data Science Green Belt

Cisco

MBA - Leadership & Change Management

University Of La Verne

BBA - Marketing

Georgia State University

Similar Profiles

CREATE PROFILE
Syetta "SY" Jones