SYLVIA ALVAREZ
Dallas,TX
Summary
. Encouraging manager and analytical problem-solver with talents for team building, leading and motivating, as well as excellent customer relations aptitude and relationship-building skills. Proficient in using independent decision-making skills and sound judgment to positively impact company success. Dedicated to applying training, monitoring and morale-building abilities to enhance employee engagement and boost performance. Proficient Store Manager dedicated to hiring top-notch sales associates and maintaining smooth, efficient and highly successful store operations. Organized and effective at encouraging staff cooperation and productivity to meet and exceed objectives. Born leader and analytical problem-solver with proven team building and management success. Detail-oriented team player with strong organizational skills. Ability to handle multiple projects simultaneously with a high degree of accuracy.
Overview
16
16
years of professional experience
Work History
General Manager
JCPenney
05.2023 - Current
- Increased overall company efficiency by streamlining operations and implementing innovative managerial strategies.
- Managed a diverse team of professionals, fostering a positive work environment and high employee satisfaction.
- Cultivated strong relationships with clients, vendors, and partners to ensure long-term success and loyalty.
- Implemented effective cost-saving measures to reduce overhead expenses without compromising quality or service.
- Implemented robust inventory management systems to optimize stock levels and minimize waste/costs associated with excess product storage.
- Managed budget development, forecasting, and financial reporting processes to track progress towards organizational objectives accurately.
- Maximized efficiency by coaching and mentoring personnel on management principles, industry practices, company procedures, and technology systems.
Area Sales Manager
Neiman Marcus
08.2021 - 02.2023
- Coordinated and conducted well-organized product presentations and demonstrations to potential customers at seminars and trade shows.
- Directed sales support staff in administrative tasks to help sales reps close deals.
- Hired, mentored and motivated sales professionals to service customer accounts and target metrics.
- Established strong relationships with major accounts and key decision-makers to increase sales in designated territory.
- Formulated tactics and strategies to target new potential customers within prioritized markets.
- Introduced new products to meet customer demand and increase profits.
- Monitored customer buying trends, market conditions, and competitor actions to adjust strategies and achieve sales goals.
- Forecasted sales and established processes to achieve sales objectives and related metrics.
- Executed proven strategies to hit sales quota and help company achieve goals increasing sales by over $1.5M FY22 results against 2021 results.
- Exceeded targets by building, directing, and motivating high-performing sales team.
- Built lasting relationships with clients through outstanding customer service interactions.
- Led targeted training programs to educate staff on product benefits and service capabilities
- Monitored customer buying trends, market conditions, and competitor actions to adjust strategies and achieve sales goals
Assistant Operations Manager
Marshalls & HomeGoods
03.2020 - 08.2021
- Taught employees how to collaborate on daily job tasks and achieve service targets.
- Supervised operations team to support operational excellence and excellent customer service.
- Assisted in recruiting, hiring and training of team members.
- Stayed up-to-date with industry trends and best practices to improve skills and organizational operations.
General Manager
Talbots
09.2018 - 11.2019
- Oversee general operational requirements for five stores in Dallas area after a major tornado completely destroyed the $4MM location originally hired to manage as one of top 25 stores in the company
- Trained new employees on proper protocols and customer service standards.
- Maximized efficiency by coaching and mentoring personnel on management principles, industry practices, company procedures, and technology systems.
- Cultivated and strengthened lasting client relationships using strong issue resolution and dynamic communication skills.
- Assist five Dallas locations in training, recruiting, hiring, floor sales, and goal achievement
- Trained 20+ sales associates and recruits into client specialist positions, and drove promotions from one client specialist role to five, working with relatively new staff
- Recruited Operational Manager into store, and successfully increased sales.
Store Manager
Dillard's
09.2016 - 09.2018
- Promoted to West Texas Midland - Odessa location.
- Directed all operations at the store achieving yearly sales of $23MM
- Designed and executed strategies to increase sales, profits and staff retention
- Directed performance and initiatives of seven sales managers, four business managers, two counter managers and one operations manager, with indirectly reporting staff of 150
- Mentored staff for professional growth, which resulted in several team members receiving promotions to managerial positions for the store and other locations throughout the company
- Increased sales by 41.9% YOY while driving the store to rank first in a district of 22 locations
- Raised original store from ranking 19th in the district to #1, and profit increases to a #5 status in the company.
- Recruited, hired, and trained initial personnel, working to establish key internal functions and outline scope of positions for new organization.
- Implemented business strategies, increasing revenue and effectively targeting new markets.
Store Manager
Dillard's
06.2016 - 09.2016
- Promoted to the Midway Mall location. Store with approximately $11MM in yearly sales
- Oversaw operational tasks of six business managers to ensure optimal performance of 80 team members
- Increased sales 10% over prior years with the store initially ranking 15 in the district of 22, and raising it to first place
- Achieved a 50% increase in the strategic area of credit applications and penetration.
- Recruited, hired, and trained initial personnel, working to establish key internal functions and outline scope of positions for new organization.
- Reduced financial inconsistencies while assessing and verifying billing invoices and expense reports.
- Tracked employee attendance and punctuality, addressing repeat problems quickly to prevent long-term habits.
Assistant Store Manager
Dillard's
09.2015 - 06.2016
- Willow Bend location, a high-volume location achieving $33MM in yearly sales
- Implemented programs to increase overall sales with a special focus in strategic products
- Managed the tasks, initiatives and performance of 150 team members, providing training at all levels, including area sales managers, business managers, cosmetic managers, customer service representatives, and administrative assistants
- Directed all staff recruiting, interviewing and hiring
- Increased cosmetics sales by 5% YOY, and conducted complete audits in collaboration with warehouse manager.
- Provided weekly work schedules to employees to accommodate business demands and vacation requests.
- Interviewed, hired, and trained staff associates and equipped to comply with company policies and procedures.
Assistant Store Manager
Dillard's
08.2014 - 09.2015
- Promoted to the Sunland Park Mall location to accept the position of Operational Manager /, , overseeing the daily operations of a $32MM per year store
- Directed the tasks, initiatives and performance of 150 team members, developing strategic training programs and mentoring for advanced professional development
- Consistently ranked in the top 10 producers throughout the district in credit applications
- Maintained staffing at 100%, and reduced turnover from 50% to below 10%.
- Recruited, hired, and trained initial personnel, working to establish key internal functions and outline scope of positions for new organization.
Area Sales Manager
Dillard's
06.2013 - 08.2014
- Promoted to the Cielo Vista Mall location to manage the largest cosmetics sales area in the country with annual sales of $12MM
- Managed multiple counters with various brands that included La Prairie, Guerlain, Clinique, Lancôme, Kielh’s, men and women’s fragrances, Origins, Dior, Chanel, Estee Lauder, and Edge Beauty
- Managed the performance and tasks of 60 team members, ensuring proper certifications, and promoting development plans for internal upward mobility while increasing sales by 5% YOY
- Planned and executed sales generation activities and events, including “Seasonal Evening,” which delivered a sales increase of approximately 12% YOY, breaking the corporate sales record with $401K in cosmetic sales in a single day.
- Directed sales support staff in administrative tasks to help sales reps close deals.
- Hired, mentored and motivated sales professionals to service customer accounts and target metrics.
Area Sales Manager
Dillard's
06.2011 - 06.2013
- Received a promotion at the Sunland Park Mall location to oversee the entire cosmetics sales area with a yearly sales volume of $6.5MM consisting of multiple brands such as Lancôme, Clarins, Shiseido, Estee Lauder, Clinique, Origins, Dior, and Elizabeth Arden
- Directed the tasks and initiatives of 30 staff to ensure optimal customer service and the achievement of sales quotas
- Motivated team members in focusing in key strategic areas and initiatives, and reduced employee turnover.
- Introduced new products to meet customer demand and increase profits.
Business Manager
Dillard's
06.2008 - 06.2011
- Initially joined the company to work at the Sunland Park Mall location
- Managed the Clinique sales counter, consistently exceeding all sales quotas and goals
- Maintained all required certifications in the product line while serving as a senior consultant to oversee five team members.
- Provided feedback on effectiveness of strategies, selling programs and initiatives and identified areas requiring improvement.
- Assisted in recruiting, hiring and training of team members.
Education
Bachelor of Science - Business Management
Community College of El Paso Texas
El Paso, TX12.1994
Skills
- Staff Management
- Maximizing Profitability
- Goals and Performance
- Team Leadership
- Inventory Management
- Product and Service Sales
- Staff Training
- Time Management
- Luxury Retail
- Store Operations
Languages
English
Native or Bilingual
Spanish
Native or Bilingual
Timeline
General Manager
JCPenney
05.2023 - Current
Area Sales Manager
Neiman Marcus
08.2021 - 02.2023
Assistant Operations Manager
Marshalls & HomeGoods
03.2020 - 08.2021
General Manager
Talbots
09.2018 - 11.2019
Store Manager
Dillard's
09.2016 - 09.2018
Store Manager
Dillard's
06.2016 - 09.2016
Assistant Store Manager
Dillard's
09.2015 - 06.2016
Assistant Store Manager
Dillard's
08.2014 - 09.2015
Area Sales Manager
Dillard's
06.2013 - 08.2014
Area Sales Manager
Dillard's
06.2011 - 06.2013
Business Manager
Dillard's
06.2008 - 06.2011
Bachelor of Science - Business Management
Community College of El Paso Texas
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