Sylvia Arroyo
Coppell,Texas
Summary
Marketing Manager with experience in digital and print marketing, content marketing, and email marketing, backed by a 20-plus-year communications background spanning across print publishing, event management, content marketing, event marketing, social media, and public relations. Offering excellent management and organizational skills to coordinate multiple, concurrent projects.
Overview
20
20
years of professional experience
Work History
Marketing Manager
Emerald
New York City, NY
11.2021 - Current
- Develop and optimize comprehensive strategic marketing plans for live events Environments for Aging Expo & Conference, and Senior Lifestyle Design Match, and the online/print publication, Environments for Aging magazine.
- Drive marketing plans and campaigns to achieve brand awareness and event audience goals by conversions/registrations, nurturing prospects, and generating qualified net-new leads.
- Execute and manage nurture campaigns through email and across various marketing channels including PPC marketing, social media, and cross-promotions.
- Support messaging development and optimization for event attendees. Proactively examine ways to improve attendance across the events, which lead to an increase in NPS of 15 points for the Environments for Aging Expo + Conference.
External Communications Manager
Girl Scouts Of Northeast Texas
Dallas, TX
10.2019 - 10.2021
- Developed and executed external communications and marketing campaigns through digital, social, and traditional media channels to support council’s overall marketing and business goals.
- Garnered unprecedented extensive hyper-local press coverage of Girl Scout Gold Award awardees.
- Oversaw social media presence and aligned posts to include branding and trending ideas.
- Collaborated with Multi-Cultural department of Membership Recruitment with bilingual communications. Led strategy for and directed execution of council’s "LatinNEXT" campaign.
- Collaborated with Fund Development to develop and deploy donor communications for annual giving campaigns and council's largest annual fundraiser.
Events Manager
STN Media Group
Torrance, CA
05.2014 - 04.2019
- Planned, managed and executed all logistics for two national, annual conferences and trade shows.
- Nurtured and built relationships with vendors, venues and industry contacts to obtain best pricing and services for events.
- Assisted with preparation and management of event budgets to deliver at or below projected costs.
- Selected and ordered decor and event materials. Coordinated photographers and videographers during events.
- Integrated conference mobile app and online registration system to both events.
Managing Editor
STN Media Group
Torrance, CA
09.2011 - 04.2014
- Worked directly with the Editor in creating the overall editorial direction and execution of the magazine, magazine website, conferences, social media presence and other projects.
- Managed freelance editorial teams, coordinating two remote workers to achieve prescribed deliverable milestones.
- Edited long and short-form content, specializing in student transportation content. Proofread, edited and evaluated final copy to verify content aligned with established guidelines.
- Worked with graphic artists, post-production team members and other specialists to produce captivating and successful content.
- Assisted Editor in developing and executing video blogs and webinars. Managed the magazine’s CMS.
Managing Editor of Editorial Projects
Affinity Group
Carson, CA
01.2004 - 05.2010
- Directed the workflow of editorial, art and online for two national, monthly, and bi-monthly consumer magazines, and various seasonal editorial supplements. Worked directly with Editors, Publishers, and Sales on all aspects of publishing.
- Coordinated camping/outdoors/RV content and topics with two editors in chief. Edited long and short-form content, specializing in camping/outdoors/RV content.
- Managed freelance contributors to achieve prescribed deliverable milestones.
- Worked with graphic artists, post-production team members and other specialists to produce captivating and successful content.
Education
Bachelor of Arts - Communications
California State University - Fullerton
Fullerton, CACertificate of Completion - Overview of Project Management
California State University - Dominguez Hills
Carson, CASkills
- Marketing and advertising
- Brand development
- Strategy development
- Campaign management
- Marketing collateral
- Social media coordination
- Critical Thinking
- Vendor relationship management
- Transportation and logistics planning
- Conference and trade show coordination
- File management
- Budget support and development
- Venue selection
- Events logistics management
Languages
Spanish
Affiliations
- I love painting and being a baseball mom.
Languages
Spanish
Elementary
References
References available upon request.
Timeline
Marketing Manager
Emerald
11.2021 - Current
External Communications Manager
Girl Scouts Of Northeast Texas
10.2019 - 10.2021
Events Manager
STN Media Group
05.2014 - 04.2019
Managing Editor
STN Media Group
09.2011 - 04.2014
Managing Editor of Editorial Projects
Affinity Group
01.2004 - 05.2010
Bachelor of Arts - Communications
California State University - Fullerton
Certificate of Completion - Overview of Project Management
California State University - Dominguez Hills
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