Summary
Overview
Work History
Education
Skills
Affiliations
Timeline
Generic

Sylvia Canestrari

Boston,MA

Summary

Marketing and events professional with a strong background in audience growth, campaign strategy, and cross-functional execution. Experienced in both corporate and nonprofit spaces, with a focus on fundraising, community engagement, and youth-focused initiatives. Disciplined, organized, and driven by purpose.

Overview

5
5
years of professional experience

Work History

Emerging Leaders Council Ambassador

Corey C. Griffin Foundation
Boston, Massachusetts
03.2025 - Current
  • Collaborates with foundation leadership and board members to plan and execute fundraising events and initiatives.
  • Partners with Boston-area businesses to organize community-focused events.
  • Led the planning and on-site execution of a back-to-school happy hour that raised over $5,000 for school supplies; the event drew nearly 300 attendees.
  • Volunteers work directly with youth at partner programs, supporting engagement and enrichment activities.
  • Leads the External Relations Committee's communications and networking events.

Associate Marketing Manager

Fortune Media
New York, New York
06.2024 - 07.2025
  • Led end-to-end marketing operations for international and domestic Fortune events, ranging from 10 to 1,000+ executives.
  • Increased conference audience by 40% by leveraging PR agencies, lead generation strategies, and utilizing a personal network.
  • Oversaw campaign development, data maintenance, creative production, and email, website, and mobile app communications for Fortune conferences and webinars.
  • Acted as a liaison between the PR, design, editorial, and partnerships teams to successfully execute audience goals.
  • Collaborated with event sponsors to meet their audience demographic needs.
  • Supervised and trained contract employees, and delegated tasks to meet all marketing and registration deadlines.
  • Consistently hit revenue and audience goals for 10+ conferences and webinars.

Marketing Coordinator

Fortune Media
New York, New York
01.2023 - 06.2024
  • Streamlined marketing calendar and project tracking across multiple conferences and webinars.
  • Increased conference attendance by 15% through the strategic re-engagement of past participants.
  • Supported marketing managers in email deployment and market research.

Research Coordinator

Fortune Media
New York, New York
01.2022 - 01.2023
  • Built and maintained contact lists of over 1,000 Fortune 500 and Fortune 1000 executives for high-level outreach.
  • Played a critical role in attendee prospecting, database development, and CRM accuracy.
  • Coordinated research projects across multiple departments within Fortune Media.

Assistant Manager, Merchandising

Athleta
Albany, New York
12.2020 - 11.2021
  • Managed a team of 20+ associates, overseeing scheduling, training, and performance.
  • Led daily operations and merchandising strategies, ensuring seamless product flips, and on-time store openings.
  • Hit key sales and productivity goals by optimizing workflows and team coordination.
  • Recognized for performance with the 2021 Spotlight Award, and the 2020 MVP Award.

Education

Bachelor of Science - Geography

SUNY, Oneonta
Oneonta, NY
05-2020

Skills

  • Campaign management
  • Data analysis
  • CRM management
  • Event planning and execution
  • Market research
  • Team leadership
  • Fundraising and donor engagement
  • community partnerships
  • CRM and marketing platforms (Cvent, Salesforce, Asana, Constant Contact, Iterable)
  • Leadership

Affiliations

  • Ran the 2025 Boston Maraton, raising $10,000+ for underserved youth through a multi-channel fundraising campaign; organized events, created donor platforms (GoFundMe, Eventbrite), and led outreach efforts; largest event raised over $2500 and drew 60+ attendees.

Timeline

Emerging Leaders Council Ambassador

Corey C. Griffin Foundation
03.2025 - Current

Associate Marketing Manager

Fortune Media
06.2024 - 07.2025

Marketing Coordinator

Fortune Media
01.2023 - 06.2024

Research Coordinator

Fortune Media
01.2022 - 01.2023

Assistant Manager, Merchandising

Athleta
12.2020 - 11.2021

Bachelor of Science - Geography

SUNY, Oneonta