SYLVIA CLAFFEY
Bloomfield,NJ
Summary
Results-driven merchandising and production professional with 10+ years of experience in fashion business management, merchandising, and product lifecycle coordination. Skilled in assortment planning, sales analysis, and cross-functional collaboration to optimize product performance. Experienced with PLM systems, vendor management, and merchandising execution. Fluent in Spanish.
Overview
22
22
years of professional experience
Work History
Lead Merchandise Coordinator
Winston Retail Solutions
North Bergen, NJ
07.2022 - Current
- Executed merchandising strategies and visual updates to enhance brand presentation and maximize sell-through.
- Collaborated on the transformation of Walmart’s flagship store, ensuring an elevated customer experience.
- Partnered with cross-functional teams to analyze product placement and improve category performance.
- Walmart Location
Merchandiser
Shelf Tech/Apolo
01.2022 - 06.2022
- Merchandised grocery, health, and beauty products across multiple retailers using planograms.
- Ensured product placement aligned with brand standards and drove incremental sales growth.
- Provided reporting and feedback on stock levels, competitor presence, and category opportunities.
- Northern NJ Region
Production Manager
KC Caps/East West Embroidery
Moonachie, NJ
10.2020 - 11.2021
- Oversaw end-to-end product lifecycle management for embroidery and headwear production.
- Coordinated vendor communication, sample approvals, and ensured timely deliveries to clients.
- Assisted with pricing, order management, and sales of new product categories (face masks).
- Moonachie, NJ
Administrative Assistant to Management
Azar International
Paramus, NJ
10.2018 - 03.2020
- Supported sales and merchandising of retail display products used by major brands.
- Assisted with reporting, invoicing, and sales support for key accounts.
- Helped management coordinate office leasing for commercial properties.
- Paramus, NJ
Fabric & Garment Production Assistant
Ezrasons
New York, NY
09.2006 - 01.2018
- Tracked garment production and coordinated with factories to meet quality and delivery deadlines.
- Worked cross-functionally with design and sales teams to finalize sample approvals and line presentations.
- Managed PLM data entry, lab-dips, trims, hang tags, and other production samples for review.
- New York, NY
Associate Garment Production Coordinator
Neo-Concept
New York, NY
01.2004 - 01.2005
- Assisted in creating production charts and tracking vendor timelines.
- Communicated with overseas factories to ensure product lifecycle milestones were met.
- Coordinated sample approvals to align with merchandising calendars.
- New York, NY
Education
Bachelor of Science - Fashion Business Management
Fashion Institute of Technology
New York, NYSkills
- Merchandising strategy
- Assortment planning
- Buying support
- Allocation management
- Product lifecycle management
- Sales analysis
- Reporting
- Vendor collaboration
- Cross-functional team collaboration
- Sample tracking
- Approvals
- Market preparation
- Microsoft Office Suite
- Google Docs
- Bilingual
Languages
Spanish, Full Professional Proficiency
Timeline
Lead Merchandise Coordinator
Winston Retail Solutions
07.2022 - Current
Merchandiser
Shelf Tech/Apolo
01.2022 - 06.2022
Production Manager
KC Caps/East West Embroidery
10.2020 - 11.2021
Administrative Assistant to Management
Azar International
10.2018 - 03.2020
Fabric & Garment Production Assistant
Ezrasons
09.2006 - 01.2018
Associate Garment Production Coordinator
Neo-Concept
01.2004 - 01.2005
Bachelor of Science - Fashion Business Management
Fashion Institute of Technology