Summary
Overview
Work History
Education
Skills
Timeline
Sylvia Goss

Sylvia Goss

Santa Fe,NM

Summary


Seasoned Sales Representative with exceptional success in business-to-business and business-to-consumer sales within multiple healthcare industries. Proven track record in exceeding sales goals, growing business and expanding territories. Accomplished in overseeing day-to-day business operations and fostering relationships with customers and clients for sustained business growth.

Overview

28
28
years of professional experience

Work History

Field Reimbursement Access Specialist

Cencora
05.2023 - Current
  • Plan and engage with customers, leveraging client approved resources, to educate on access and reimbursement topics relevant to assigned client's product
  • Educate provider office staff and practice managers on logistics needed to support client product, including infrastructure needed to support in-office administration including buy and bill and monitoring of product, and important coverage and payer policy changes within assigned territories
  • Educate provider office staff with understanding payers' coverage management strategies for product, including coding, billing, formulary, prior authorization, and appeal processes
  • Probe to understand office processes and ability to discern root causes of access or reimbursement issues
  • Deliver interactive educational presentations at various provider sites of service
  • Provide information on relevant reimbursement topics related to client's products based on client's approval
  • Perform other duties as assigned.

Senior Account Manager

Smith and Nephew Biologics
01.2020 - 12.2022
  • Responsible for the sale of Smith and Nephew Biologic wound care products within an assigned territory
  • Primary call points are in the acute facilities as well as wound care clinics, Podiatry, dermatology, primary care and home health
  • Attain territory sales goals utilizing excellent sales skills, territory management skills and customer relationships
  • Communicate and explain current Pharmaceutical insurance policies
  • Deliver sales presentations to key customers
  • In-service appropriate personnel in hospitals, outpatient departments to educate end users on the clinical benefits of specialized wound care products
  • Awarded Southwest Area Quarterly MVP Q1 2021 and Q4 2021
  • Currently ranked within the top 50 Biologics Account Managers in the Company
  • Assigned to Pharmacy Task force 2022.

Site Administrator

DaVita/Optum Medical Group
01.2019 - 01.2020
  • Responsible for supervising and coordinating the daily operations of the support staff within a Primary Care and Comprehensive Wellness Clinic, with a total of 19 direct reports and 9 Healthcare Providers
  • Serve as departmental liaison and first line of contact with patients, staff and Providers
  • Manage efficient patient flow, appropriate use of supplies and other office functions
  • Generate and maintain a variety of statistical reports
  • Assist the Director of Clinical Operations with preparation of clinic budget and manage all administrative functions of the clinic
  • Provide guidance and training for assigned staff responsible for admitting, registering, scheduling and verifying patient insurance policies
  • Ensure positive patient experience as measured by Press Ganey
  • Manage monthly P&L
  • Increase patient office visits through collaboration with Payor plans and close monitoring of wait lists and provider schedules
  • Deliver sales presentations to key customers
  • In-service appropriate personnel in hospitals, outpatient departments to educate end users on the clinical benefits of specialized wound care products
  • Lead monthly comprehensive wellness group visits
  • Ensure clinic followed correct Pharmacy guidelines.

Sales and Operations General Manager

APRIA HEALTHCARE
01.2014 - 01.2019
  • Sell home respiratory services and medical equipment
  • Coordinate timely delivery orders and set up appointments
  • Execute various sales strategies to meet revenue and profitability goals
  • Establish strong relationships with assigned accounts to ensure positive customer experience
  • Drive new business development and referral sales
  • Primary call points in Primary Care, Sleep Medicine, Acute facilities, Cardiology, Pulmonology, Oncology, and Home Health
  • Conducted training through group in-services on product usage
  • Communicated and explained current Medicare guidelines regarding pricing and private insurance procedures
  • Promoted to Area Sales Manager in 2009 and Market Leader in 2014
  • Achieved 100% of sales quota consistently as both Sales Representative and Sales Manager
  • Recognized as Circle of Excellence Winner for Sales, 2007.

Market Leader

APRIA HEALTHCARE
01.2014 - 01.2015
  • Received fast-track promotion (from Area Management role) to provide strategic direction and management of daily operational performance with full market accountability
  • Developed key focus product starts budget and maintained full P&L oversight, including revenue and operating income
  • Executed sales strategy and growth initiatives that include driving sales through key accounts and leading sales team to achieve projected targets
  • Maximized non-exclusive contract penetration/pull-through from key accounts by collaborating with Regional Account Managers to better understand networks and business needs in order to generate continual business
  • Attended sales call with sales reps, coaching reps to achieve optimal performance and sales goals
  • Monitors KPIs and implements corrective measures and improvements as needed to maximize revenue and bottom-line profitability
  • Managed customer inquiries and complaints to achieve retention and satisfaction
  • Drove Apria sales execution model, including quality territory plan development and call cycles, sales representative routing, prioritization/time management, call volume management, execution of sales growth initiatives, and overall performance
  • Ensured complete compliance to company processes, standards, policies, and procedures
  • Maintained operational procedural compliance with federal, state, local, and JCAHO requirements
  • Oversaw hiring, training, coaching, developing, performance evaluations, and disciplinary/corrective actions regarding subordinate staff.

Area Sales Manager

APRIA HEALTHCARE
01.2009 - 01.2014
  • Executed sales strategy and growth initiatives to maximize sales through key accounts and managing sales team to meet/exceed projected targets
  • Maximized non-exclusive contract penetration/pull-through from key accounts by collaborating with Regional Vice Presidents
  • Attended sales call with sales reps, coaching reps to achieve optimal performance and sales goals
  • Monitors KPIs and implements corrective measures and improvements as needed to maximize revenue and bottom-line profitability
  • Maintained lines of communication and coached sales team on how to provide top-tier service and deepen relations to ensure contract terms of service
  • Managed customer inquiries and complaints to achieve retention and satisfaction
  • Secured $8M contract with local health plan provider
  • Played key role in City of Albuquerque achieving top sales ranking company-wide for 2 consecutive years.

Department Manager

NORDSTROM
01.1996 - 01.2001
  • Managed 10 sales associates in women's clothing department
  • Led department teams to achieve projected sales targets
  • Planned and coordinated in-store promotional events to attract customers and maximize sales
  • Nominated for Nordstrom Cup, 2001.

Education

Bachelor of Arts - English

University of New Mexico, Albuquerque, NM
1991
  • Cum Laude

Skills

  • Interpersonal communication skills
  • Revenue Generation
  • Healthcare industry expertise
  • Excellent Written and Verbal Communication
  • Cold Calling
  • Product Launch
  • Meeting Sales Goals
  • Relationship Management
  • Objection handling
  • Territory Growth
  • Goal-Driven
  • Product and service knowledge
  • Account Management

Timeline

Field Reimbursement Access Specialist - Cencora
05.2023 - Current
Senior Account Manager - Smith and Nephew Biologics
01.2020 - 12.2022
Site Administrator - DaVita/Optum Medical Group
01.2019 - 01.2020
Sales and Operations General Manager - APRIA HEALTHCARE
01.2014 - 01.2019
Market Leader - APRIA HEALTHCARE
01.2014 - 01.2015
Area Sales Manager - APRIA HEALTHCARE
01.2009 - 01.2014
Department Manager - NORDSTROM
01.1996 - 01.2001
University of New Mexico - Bachelor of Arts, English
Sylvia Goss