Sylvia Gregory

• Liaised between buyers and sellers to provide positive experiences for both parties.
• Maintained connections with clients to encourage repeat business and referrals.
• Advertised client properties through websites, social media, and real estate guides.
• Developed and implemented strategic marketing plans to increase potential for selling properties and generate more leads.
• Advised clients on market conditions and property value for informed decision-making.
• Leveraged market knowledge and analysis to provide guidance and advice on best options for clients.
• Reviewed and executed confidential documents, contracts and disclosures.
• Studied property listings, interviewed prospective clients, accompanied clients to properties and discussed condition of sales.
• Followed-up escrow process, coordinated contingency removal of property inspection and maintained timely closing of escrow.
• Reviewed property listings, interviewed potential clients, accompanied clients to properties and effectively communicated condition of sales.
• Performed home evaluations and developed competitive market analysis for individual homes.
• Developed new business and managed new and existing clients.
• Collaborated with stakeholders to complete property sales and purchases.
• Developed and implemented marketing strategies to maximize sales and attract new clients.
• Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
• Improved website visibility through development and implementation of SEO strategies.
• Established, initiated and optimized business development strategies based on company targets, product specifications, market data, and budget factors.
• Devised content strategy to effectively engage target audiences.
• Optimized email campaigns to increase open and click-through rates.
• Managed budget allocation and resource utilization to maximize marketing ROI.
• Executed comprehensive marketing plans that consistently achieved targets for increased revenue.
• Analyzed and reported on KPIs to validate and demonstrate success of marketing campaigns.
• Launched successful digital marketing campaigns that achieved goals for increased website traffic.
• Coordinated with design and media teams to develop high-quality creative assets.
• Developed creative presentations, trend reports, kitted assets, and product data sheets.
• Negotiated, facilitated, and managed real estate transactions.
• Wrote listings detailing and professionally highlighting property features to increase sales chances.
• Reviewed market research data and changed sales plans accordingly.
• Managed contracts, negotiations, and all aspects of sales to finalize purchases and exceed customer expectations.

Coordinate with business partners to create and deploy brand-building programs. Identify, develop and implement strategies, key messages, and vehicles for effective communication in support of corporate, division, and project objectives. Establish goals and identify targets to measure ROI of programs. Subject matter expert for brand related information.

• Liaised between senior management and front-line team members to implement effective changes and revitalize market growth.
• Engaged in product training, demonstrations, consumer awareness, branding, and acquisition initiatives to raise awareness and revenues.
• Recruited, interviewed and hired employees and implemented mentoring program to promote positive feedback and engagement.
• Prepared sales presentations for clients showing success and credibility of products.
• Compiled and analyzed data to determine approaches to improve sales and performance.
• Collaborated with upper management to implement continuous improvements and exceed team goals.
• Enhanced profitability by developing pipelines utilizing marketing and sales strategies.
• Collaborated cross-functionally with headquarters, regional and other teams nationally to maintain consistent message and experience.
• Organized promotional events and interacted with community to increase sales volume.
• Liaised with sales, marketing, and management teams to develop solutions and accomplish shared objectives.
• Achieved established KPI for company, regional & national teams and individual performance through teamwork and focus on customers.
• Built brand awareness in national market and increased penetration with proactive strategies.

Identified, developed and implemented effective marketing and communications strategies for physicians and members/patients. Deployed in-hospital and community-focused communications and promotional events. Designed communications and training collateral for employees and doctors. Tracked success and ROI of marketing efforts and communications tactics. Conducted ongoing project status meetings with physicians and department leads. Planned and facilitated monthly training conferences at three San Francisco hospitals. Created and deployed a monthly newsletter for staff physicians and referring physicians. Researched technical information, conducted physician interviews, wrote articles, and led creative and design strategy for project publications. Researched and developed articles for industry magazines and newsletters, and provided press releases to newspapers and television stations.

• Managed workflow between staff, coordinating documents, planning, and creative material distribution.
• Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
• Maintained documentation, detailing assignments, in-progress work and completed project milestones.
• Developed and implemented marketing strategies to use for launches, rebranding campaigns and promotions.

Developed client needs assessment, sold design services for major projects, directed advertising and promotions, created and managed budget, planned and facilitated client satisfaction follow-up programs, coordinated management planning meetings.

• Cultivated and maintained strategic alliances with key partners and vendors.
• Analyzed sales and marketing data for improved strategies.
• Managed sales promotions and marketing strategies on major social media sites.
• Engaged in product training, demonstrations, consumer awareness, branding, and acquisition initiatives to raise awareness and revenues.
• Coached and promoted high-achieving sales and account management employees to fill leadership positions with qualified staff and boost company growth.
• Facilitated business by implementing practical networking techniques.
• Implemented systems and procedures to increase sales.
• Communicated product quality and market comparisons by creating sales presentations.
• Enhanced profitability by developing pipelines utilizing marketing and sales strategies.
• Increased profit margins by effectively controlling budget and overhead and optimizing product turns.
• Managed revenue models, process flows, operations support and customer engagement strategies.
• Boosted marketing, reviewed pricing strategies and expanded distribution channels to increase sales revenue.
• Maintained financial controls, planned business operations and control expenses while identifying and pursuing opportunities to grow business operations and boost profits.
• Recruited, interviewed and hired employees and implemented mentoring program to promote positive feedback and engagement.
• Built relationships with customers and community to establish long-term business growth.
• Prepared sales presentations for clients showing success and credibility of products.
• Compiled and analyzed data to determine approaches to improve sales and performance.
• Resolved problems with high-profile customers to maintain relationships and increase return customer base.
• Collaborated with upper management to implement continuous improvements and exceed team goals.
• Achieved sales goals and service targets by cultivating and securing new customer relationships.