Sylvia Jeter

• Managed 30+ national marketing campaigns for Wine/Spirits,CPG, and Retail clients
• Responsible for scheduling weekly calls, producing reports, and managing client relations
• Managed Field Teams including Full and Part Time Ambassadors, Account Executives, and Coordinators to ensure market success
• Tracks performance and market trends, benchmark against competition, and provides feedback to clients
• Created and managed 1M-5M in budgets across experiential and advocacy campaigns for markets in East, Central and West Coast.
• Worked with internal strategy, creative, and production teams in order to develop campaigns that align with client and market needs.
• Developed innovative marketing campaigns to increase engagement with th target demographic, drive brand exposure, create velocity and volume.
• Built lasting relationships with clients such as Fair, Stillhouse,The London Essence and E.J. Gallo Wines as well as distributor partners such as Breakthru, SGWS, RNDC.
• In charge of managing budgets to deliver at or below projected cost
• Responsible for leading and training employees, motivating and ensuring that goals are met

• Worked closely with national and local Pernod Ricard teams to successfully implement marketing initiatives

• Responsible for managing markets such as Central Florida, South, and North Carolina for multiple marketing and advocacy programs

• Built relationships with managers, and staff in order to increase menu placements, POS placements, cocktail features and increase velocity

• Recruited, hired, and managed a team of 25+ field ambassadors and supervisors; provided them with the tools and training necessary to deliver high-quality consumer experiences, trial awareness, and brand love/loyalty

• Studied competitors marketing campaigns in order to find ways to improve existing and future campaigns by conducting secret shops

• Gathered weekly reports and monitored results in order to present findings to the agency and client

• Increased 120% of profitability within the first year of program implementation and maintained profitability throughout.

• Managed 30,000 member accounts on the Overdraft Privilege Program and added 15% to program base by identifying and building member relationships.

• Trained branch management and staff on the Overdraft Privilege Program which helped decrease the amount of fee reversals resulting in increased profitability

• Handled disputes, activation of program, fee reversals and troubleshooting for all branches.

• Created and instituted repayment plans which decreased the amount of defaulted accounts by 30%.

• Utilized time management skills in order to accomplish all the work and meet deadlines