Sylvia G. Orduña
San Antonio,TX
Summary
Accomplished Sales Manager offering development and implementation of superior sales strategy. Proven track record of identifying and creating profitable business opportunities, managing and cultivating strong partnerships. Demonstrated expertise in education, team leadership and coaching. Passionate about leading expertise in skin, makeup and overall beauty/wellness industry.
Overview
20
20
years of professional experience
Work History
Esthetician & Certified Makeup Educator
Skinpeccable @ K. Charles Salon
San Antonio, TX
07.2021 - Current
- Promote spa-exclusive skincare products and treatments to clients according to specific needs, resulting in a 22% increase in retail sales.
- Develop business from the ground up, manage operations budgeting, create and execute marketing to drive growth of services, aiding in a 3% reduction in overhead costs.
- Partner with salon stylists and front desk to optimize client experience, consistently rated 5-star customer environment.
Territory Sales Manager
Aveda at Neill
San Antonio, TX
06.2019 - 06.2021
- Performed sales consultations and educated teams on core products and new launches, increasing monthly sales figures by 18%.
- Generated leads through cold calling, online searches, and referrals from existing clients, which led to the acquisition of 50 new clients within the year.
- Created and managed relationships with key customers in the South Texas district, resulting in a 30% expansion of the product line.
Territory Sales Manager
Glo Skin Beauty
San Antonio, TX
06.2018 - 06.2019
- Prospected, identified, and cultivated relationships with teams to promote product lines and solutions, exceeding sales targets by 15% quarterly.
- Expanded territory by successfully cold-calling salons, spas, dermatology, and plastic surgery practices, growing customer base by 10%.
- Successfully managed and grew key accounts, averaging a 20% increase in revenue for those clients.
Studio Director
Amazing Lash Studio
San Antonio, TX
11.2015 - 06.2018
- Consistently ranked #1 studio in the nation reaching 1M in sales end of my 1st year as director.
- Maintained a professional and impeccable studio environment by managing over 1,500 members.
- Lead a team of 25+ employees that included estheticians, cosmetologists, a cleaning crew, and sales consultants.
Store Director
Sephora Retail
San Antonio, TX
01.2011 - 09.2015
- Exceeded sales targets by 25% quarterly through strategic planning and execution of client service, people development, merchandising, and operational functions.
- Coached, counseled, recruited, and trained over 40 employees, leading to a $5M revenue increase in a fiscal year.
- Fostered healthy team environments to promote collaboration and overall client satisfaction survey, exceeding conversion rate of 40%.
National Education Trainer
Sephora Corporate
, USA
06.2004 - 12.2010
- Managed the execution of training company initiatives and new hire orientation throughout the country.
- Facilitated ongoing education and training for all store employees, including leadership.
- Utilize time and planning tools effectively to ensure that business and education results are achieved.
Education
Licensed Esthetician -
Vogue College of Cosmetology- San Antonio
San Antonio, TXDelaware County Community College
Texas State University
Skills
- Strategic Agility & Planning
- Develop and Train Direct Reports
- Presentation Skills
- Build Effective Relationships & Teams
- Conflict Management
- Recruit/Hire/Staff
- Financial and Operational Management
- Inside and Outside Sales
- Territory and Account Management
- New Account Development
- Skin and Makeup Expertise
Timeline
Esthetician & Certified Makeup Educator
Skinpeccable @ K. Charles Salon
07.2021 - Current
Territory Sales Manager
Aveda at Neill
06.2019 - 06.2021
Territory Sales Manager
Glo Skin Beauty
06.2018 - 06.2019
Studio Director
Amazing Lash Studio
11.2015 - 06.2018
Store Director
Sephora Retail
01.2011 - 09.2015
National Education Trainer
Sephora Corporate
06.2004 - 12.2010
Licensed Esthetician -
Vogue College of Cosmetology- San Antonio
Delaware County Community College
Texas State University
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