Sylvia Tawfik
Corona,CA
Summary
Experienced with brand development, market positioning, and strategic planning. Utilizes data-driven insights to craft compelling brand narratives and drive consumer engagement. Track record of leading cross-functional teams to achieve business objectives and enhance brand equity.
Marketing professional with solid foundation in brand strategy and development. Known for creating impactful campaigns that resonate with target audiences and foster brand loyalty. Strong focus on team collaboration and adaptability to changing market dynamics, ensuring seamless project execution. Expert in market analysis and consumer insights, with reliable reputation for delivering results.
Diligent [Desired Position] with comprehensive background in brand management and strategy. Proven track record of driving brand growth and enhancing market presence through innovative campaigns and strategic planning. Demonstrated expertise in cross-functional team leadership and effective communication.
Overview
9
9
years of professional experience
Work History
Senior brand manager
Evapharma
Cairo, Egypt
01.2024 - 09.2025
- - Led product development strategies & built brand persona, content strategy and storytelling for the derma domain.
- - Implemented marketing strategies & executed digital and PR campaigns.
- - Drove growth for product lines.
- - Managed the pipeline.
- - Set pricing strategy.
- A leading pharmaceutical company in the Middle East.
Product Manager for Limitless Natural Brands
Evapharma
Cairo, Egypt
01.2022 - 12.2023
- - Connected product features to real customer pain points
- - Measured success through adoption, upgrade and retention
- - Managed marketing campaigns.
- - Oversaw the development of Woman Max, Man Max, Limitless omega 3, Limitless Glow Hair, Minoxigrow and HairTonic lines.
- - Collaborated with cross-functional teams.
Assistant Product Manager
Evapharma
Cairo, Egypt
01.2020 - 12.2022
- - Made Competitive analysis, collected customer insights and product knowledge for responsible brands
- - Assisted in marketing projects and product launches.
- - Supported senior management in strategic planning.
- - Coordinated with marketing teams to achieve business goals.
Medical Representative
Evapharma
Cairo, Egypt
09.2019 - 12.2019
- - Conducted sales presentations to medical professionals.
- - Promoted pharmaceutical products and services.
- - Built relationships with clients and healthcare providers.
Medical Representative
Mina pharma
Cairo, Egypt
07.2017 - 08.2019
- - Participated in various marketing assignments.
- - Engaged in strategic market analysis.
- - Supported product launches and brand awareness campaigns.
- A pharmaceutical company specializing in innovative healthcare solutions.
Field Support and Researcher
Quintiles IMS
Cairo, Egypt
07.2016 - 07.2017
- - Researched pharmaceutical drug effectiveness.
- - Assisted in data collection and analysis.
- - Supported clinical studies and project management.
- A global leader in health information and data analytics.
Education
MBA - major marketing
Arab Academy
Cairo01-2020
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German University in Cairo (GUC)
Cairo, Egypt06-2016
Skills
- Financial acumen
- Creative story telling & content strategy
- Data analysis
- Competitor analysis
- Quantitative and Qualitative research analysis
- SEO & SEM to enhance customer visibility
- Customer focus
- People management
- Working cross functional teams
- Problem solving
- Digital & PR proficiency
Accomplishments
- - Revenue boostBuild brand visibility and drive demand generationGenerated growth 65% in derma domain through strategic initiative and different key tactics
- - Product launch successsuccessful product launch, for limitless naturals brands through digital, PR & health care professionals that lead to ranking limitless natural companies rank twenty-one in one year and hairline product ranking 1st in the market add on internationally success to invade middle east market.
- - Campaign ImpactEnhanced marketing strategy effectiveness by reaching the right audience, campaign engagement by 120%.
- - Efficiency ImprovementManaged cross-functional teams, improving product time-to-market.
Languages
Arabic (Native)
English (Fluent)
French (Basic)
German (Basic)
Timeline
Senior brand manager
Evapharma
01.2024 - 09.2025
Product Manager for Limitless Natural Brands
Evapharma
01.2022 - 12.2023
Assistant Product Manager
Evapharma
01.2020 - 12.2022
Medical Representative
Evapharma
09.2019 - 12.2019
Medical Representative
Mina pharma
07.2017 - 08.2019
Field Support and Researcher
Quintiles IMS
07.2016 - 07.2017
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German University in Cairo (GUC)
MBA - major marketing
Arab Academy
Training / Courses
- - Advanced English course Advanced English proficiency and essential skills for professional communication.
- - Excel Skills in Excel for efficient data management and analysis.
- - Medico marketing course Training in marketing strategic specifically in medical field
- - PR course Manage successful pr campaigns.
- - Digital marketing course Manage digital campaigns and analysis of the campaign.
Strength
- - Leadership Skills leadership in managing team members effectively.
- - Teamwork Cooperative collaborator with strong people skills.
- - Problem Solving Find different solutions in creative ways with available resources that lead to impressive success.