Sylvia H. Amlaw

• Directly oversee the daily operations of the Front Office, Reservations, PBX, Guest Services, Valet, Night Audit and Transportation departments and assist with the daily operations of the Full-Service Spa, Housekeeping and Food and Beverage Departments
• Retained the responsibilities of Revenue Management as outlined below:
• Conduct and prepare reports for weekly Revenue Maximization meetings
• To include Pace Reports (120 Days), Group Pace, 7 Day Variance, Rate Shop Comparisons and STR reports
• Monitor and adjust the availability of room types, rates, and marketing programs to achieve maximum occupancies, ADR and RevPar
• Set group ceilings and MAR rates
• Develop, recommend, and implement sales strategies to maximize total resort sales by analyzing market statistics and trends
• Seated on Executive and Marketing Committees responsible for recommending sales initiatives that will impact room revenue as well as create revenue generating opportunities for the other outlets of the resort
• Work with Brand to ensure implementation of Brand initiated programs and standards
• Forecast 10/30/60 and 90 Days on weekly and monthly basis
• In depth involvement with budget process from 2005 through present
• This includes projections of room sales by market segment and ADR as well as departmental expenses
• Maintain property website and booking engine content
• Manage all third-party website activity to include content and rate parity management
• Manage the RFP and other rate solicitation processes
• Maintenance of the property management system and its interfaces
• Oversaw the conversion of the resort through two Brand conversions as well as multiple upgrades to the Rooms and Spa PMS programs.
• Onboarded new employees with training and new hire documentation.
• Managed and motivated employees to be productive and engaged in work.
• Accomplished multiple tasks within established timeframes.

August 1998 – July 2002 Ramada Inn Gulfview/Holiday Inn

Clearwater Beach, Florida

June 2000 – July 2002 Holiday Inn, Madeira Beach

• Multi property assignment performing all functions of Revenue Management for two popular hotel resort destinations on the Gulf Coast of Florida
• Both properties managed by Interstate Hotels
• Forecasted for 10/30/60 and 90 Days on weekly and monthly basis
• Forecasts were used to predict occupancies of the hotels for staff scheduling and financial planning
• Conducted and prepared reports for weekly yield management meetings
• Monitored and adjusted the availability of room types, rate, and marketing programs to achieve maximum occupancies, ADR and RevPar
• Department head for reservations offices
• Responsible for scheduling, recruitment and subsequent training and tracking of agent productivity
• In depth involvement with budget process from 1997 through 2002
• This included projections of room sales by market segment and ADR, as well as department expenses
• Maintained property websites and their production as well as managed, evaluated, and distributed room inventories to extranet sites
• Responsible for maintenance of the property management systems and their interfaces with Central Reservations.

• Performed all functions of Front Office Manager for hotel resort destination on the Gulf Coast of Florida
• Managed staff of up to eighteen people to include the Reservations Department, PBX, Guest Services (bellman), Front Desk and Night Audit Staff
• Responsible for set up, installation and training of new 12 station MSI property management system
• Handled on continuing basis its maintenance and interfaces (CRS, phone system, call accounting, POS and pay per movies
• Responsible for ensuring all rate and marketing programs were implemented and up to date
• Monitor daily inventory levels and denials
• Redesigned and relocated Front Office during complete renovation of property and moved operations to new facility upon completion.

• Supported HR functions with emphasis on record keeping, data entry, and general HR tasks.
• Maintained human resources information system and kept employee files up to date and accurate.
• Assisted with recruitment process by posting job ads, filtering applications, scheduling interviews, assisting in interview process and drafting offer letters.
• Completed background and reference checks to facilitate hiring and onboarding of employees.
• Handled employee inquiries and complaints regarding policy and benefits issues provided ongoing orientation training.
• Completed employee employment verifications and unemployment paperwork prior to hire or termination.
• Coordinated and Implemented Ramada's guest service training program "Personal Best" on continuing basis.
• Participated with Task Force as Human Resource representative on multiple occasions to bring new acquisitions onboard with Interstate Hotels.