Syma Espiritu

• Enhanced client satisfaction by providing personalized styling advice and outfit recommendations based on their individual needs and preferences.
• High retention rate with clients in Women's, Men's, Plus, and Luxe lines
• Stylist Advisory Board member
• One of three stylists companywide featured in the 2024 Leadership Summit

• Planned and executed annual benefit concerts in Pittsburgh, PA and Los Angeles, CA with attendance ranging from 500 to 2,500 guests.
• Conceptualized and facilitated a partnership with Hard Rock global marketing team resulting in nearly 1,000 female led performances in Hard Rock cafes, hotels, and casinos worldwide.
• Hosted women's health and educational workshops/pop-ups year-round in Pittsburgh, empowering Women in Music and raising awareness and funds for women's health research.

• Redeveloped all virtual and print marketing material
• Planned customer appreciation events and continuing education events for wholesale and retail customers
• Created and executed weekly e-blasts via Constant Contact
• Wrote social media content to increase engagement with customers and generated interest for new and upcoming product releases
• Implemented cross promotion strategies with wholesale winery customers

• Increased brand awareness by developing and implementing strategic marketing campaigns for over 50 brands statewide.
• Managed social media accounts for optimal audience engagement and increased online presence. Responsible for all creative direction, photography, and videography
• Organized and executed customer appreciation and media/influencer events.
• Managed all customer service inquires via email and social media.

Branding and Marketing

• Creator of Pittsburgh Winery branding, voice, and label design
• Strategic planner and executor of all marketing material, advertising, public relations and social media content

Team Management and Operations

• Managed daily business operations of winery including scheduling, payroll, accounts payable and receivables
• Recruited, trained, developed, and retained long-time winery staff
• Established internship program with the SAEM School at Point Park University, resulting in multiple hires post graduation

Sales and Account Management

• Fostered outside sales relationships with distribution in over 30 restaurants and breweries in the Greater Pittsburgh area
• Identified viable opportunities for expansion and innovation while growing them into profitable enterprises that builds a loyal customer base

Customer Engagement

• Developed a subscription based wine club of over 200 members that resulted in 30% additional sales annually
• Cultivated a dedicated customer base through personalized service, special incentives and member exclusive events
• Handled customer service issues by monitoring and responding to feedback on Yelp, TripAdvisor, and Google reviews in a positive and constructive manner

Community Relations

• Collaborated with local businesses to better expose the brand to new audiences through cross promotion
• Built and maintained relationships with local non-profit organizations by hosting various events as well as evaluating and executing donation requests for outside events

Project and Event Planning

• Managed contracts and on site details for all corporate and private events
• Collaboratively worked with winery staff, volunteers, and community partners to produce Pittsburgh Winery's annual block party, Vine Rewind
• Curated and created "Palate Meets Palette Artist Series", a series of special edition wines featuring local and national visual artists