Hi, I’m
Syreeta Ziegler
Alpharetta,GA
Summary
Goal-oriented Marketing and Communications expert with natural talents in developing and implementing successful strategies, driving profits, increasing market shares and strengthening customer dominance. Hardworking, performance-oriented leader offering proven expertise in project development, team supervision and campaign enhancement. Prepared to bring 20+ years of progressive experience and take on challenging position with opportunity to make lasting impact on company and customer success.
Overview
20
years of professional experience
Work History
INAMAX Powered By Ultra
Marketing Manager
02.2022 - Current
Job overview
- Led successful rebranding initiative, which involved updating company's trade show materials and creating new name and design for flagship product and packaging. This effort resulted in securing significant partnership with major 32 billion dollar retail corporate account.
- Increased LinkedIn following and engagement by over 60% within first six months.
- Received "exceeds expectations" review, bonus and merit raise for performance and recognized as "Employee of the Month" within first year employed.
- Collaborated with relevant and partnering organizations, such as Gwinnett Chamber of Commerce, to establish sponsorships in order to strengthen marketing initiatives.
- Responsible for serving as creative director and project manager of "Hello" wall, which aimed to spotlight our company's cultural diversity.
- Featured published editorial industry related article in GACs magazine.
- Designed and created new pica animation for COAM Gift Card.
- Created company brand messaging, collateral materials, customer events, promotional strategies, and product commercialization.
- Developed and implemented marketing strategies to use for launches, rebranding campaigns and promotions.
- Researched developing trends to stay updated with new ideas and marketing practices.
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
- Maintained documentation, detailing assignments, in-progress work and completed project milestones.
- Managed workflow between staff, coordinating documents and creative material distribution.
- Recruited and hired first marketing intern to add value and diverse skills set to marketing department.
- Created and managed social media campaigns to increase brand engagement.
- Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
- Managed budget allocation and resource utilization to maximize marketing ROI.
- Analyzed and reported on KPIs to validate and demonstrate success of marketing campaigns.
- Developed creative presentations, trend reports, kitted assets, and product data sheets.
- Secured long-term accounts by recommending strategies to promote brand effectiveness and highlight product benefits.
- Conducted market research to identify new opportunities and target markets.
- Continually maintained and improved company's reputation and positive image in markets served.
Natural Mollire
Digital Marketing Specialist (Contract)
10.2021 - 01.2022
Job overview
- Delivered effective and innovative digital campaigns for What Waist and Creatif Color Brands.
- Successfully boosted Facebook followers by 20,000 within span of less than two months.
- Implemented 60-day campaign resulting in significant 63% increase in Pinterest revenue.
- Managed digital projects end-to-end, from initial conceptualizing through final implementation and live monitoring.
- Created social media content with innovative brand messaging to support new product launches.
- Conducted continuous evaluations of market trends to stay current on consumer and competitor changes.
- Worked effectively under constant pressure of simultaneous project milestones and deliverable deadlines.
- Boosted brand awareness by establishing strong web and social media presence.
- Collaborated effectively with advertising and media specialized to boost results from strategic campaigns.
- Performed in-depth competitor reviews to check competitor activities with ad placement, keyword use, placement bids and landing pages.
- Tracked and reported on marketing campaign performance monthly to help with optimizing current and future plans.
- Created relevant KPIs and communicated essential metrics from digital campaigns; generated and submitted weekly reports outlining progress towards KPI goals.
- Improved click-through rates, conversion and other important KPIs with strategic approach.
- Increased brand awareness with ambassador partnerships and targeted email campaigns.
Fermob USA
Marketing Coordinator | Social Media Manager
09.2020 - 10.2021
Job overview
- Managed all aspects of Fermob USA's social media presence, managing accounts on Facebook, Instagram, LinkedIn, Pinterest, and YouTube.
- Expanded social media following by 22% in first quarter, resulting in increased customer engagement across various platforms.
- Received two bonuses, merit raise, and additional title of Social Media Manager within first 8 months of employment for my exceptional performance.
- Developed marketing content such as blogs, promotional materials and advertisements for social media.
- Designed promotional graphic that was handpicked and showcased in Times Square as part of campaign for our collaborating partner.
- Responsible for reporting KPI metrics and data annually and quarterly.
- Analyzed and report social media and online marketing campaign results.
- Responsible for designing print ads, trade show graphics, PowerPoint presentations, newsletters, brochures, web designs, and editorial submissions. Additionally responsible for managing and updating customer portals, organizing large image bank, and overseeing trade show management.
- Assisted in writing digital and communication plans that are annual and assure initiatives are in place to achieve goals.
- Created press releases and announcements, newsletter articles and website copy.
- Organized logistics for marketing and proposal strategy meetings.
- Worked closely with product development teams to create and maintain marketing materials for sales presentations and client meetings. Assisted with development of event strategies and tactical plans to promote accomplishment of marketing goals.
- Wrote and prepared creative assets and copy by applying excellent communication, project management, and planning abilities to produce crisp, fresh collateral that maintained compliance with corporate and legal guidelines.
- Proofread marketing documentation to check for spelling, grammar, and syntax errors.
- Built new materials libraries with fresh imagery, copy, and graphics to enhance marketing campaigns.
- Utilized market trends and target audience statistics to effectively and appropriately market products.
- Set clearly defined goals to drive major business initiatives, including increased customer retention, sales, online presence, brand awareness, and website or social media traffic.
- Analyzed and reported social media and online marketing campaign results.
Marietta FUMC
Director of Communications
02.2020 - 09.2020
Job overview
- Managed and supervised all aspects of company's online presence, including website content and all social media channels. In response to initial outbreak of Covid-19, comprehensive marketing strategy and external communications plan for online channels was developed.
- Led and served as creative director for PR "Thank You" campaign that featured yard signage displays recognizing essential workers during Covid-19 pandemic.
- Created and coordinated event communications for special events, captured high-quality photographs during events, and utilized web and print channels to promote events.
- Optimized email campaigns to increase open and click-through rates resulting in 20% increase.
- Implemented new protocols and methods to optimize internal communication practices.
- Reviewed staff-written materials and edited for content and brevity.
- Contributed to significant policy and corporate culture updates by writing internal manuals and memoranda.
- Developed and implemented short- and long-term communications strategies.
- Crafted marketing-oriented content, including blog posts, promotional materials, and social media advertisements.
- Designed print collateral materials and coordinated branding across multiple communications channels.
- Analyzed market data to inform strategic decisions.
St. James UMC
Communications Manager
11.2015 - 01.2020
Job overview
- Managed and guided all aspects of professional social media messaging, including: creating content, engaging with followers, monitoring conversations, analyzing trends, and utilizing competitor research which resulted in 50% follower increase.
- Effectively spearheaded relaunch and rebranding of organization's mobile app and website, overseeing all facets such as layout, design, content, and features. Following its 2016 debut, mobile app witnessed impressive 400% growth in downloads.
- Consultant and creative director for all advertising campaigns and contracts for local newspapers, radio, magazines, guide-books, websites, and publications.
- Secured advertising feature on cable network without incurring any costs for organization, resulting in over one million viewers in Atlanta metropolitan area.
- Worked together with senior executives, employees, and ministry leaders to determine successful methods for obtaining new members and enhancing member retention.
- Drafted press releases detailing relevant newsworthy information and supporting brand image, and worked with news media to spread positions.
- Engaged with community, organizations, and media in North Fulton County as public relations liaison. Established and maintained strong relationships with communications and media professionals.
- Created and implemented external and internal communications strategies for key organization initiatives to reflect strategic plan to solicit for donations and fundraising.
- Effectively managed coordination of weekly video announcements, mobile app notifications, and online newsletters to create comprehensive and efficient communication strategy.
- Developed graphics and vetted vendors for all printed materials, encompassing digital marketing, brochures, flyers, posters, banners, t-shirts, and other marketing collateral.
- Managed budget for communications ministry and monitored expenses; reviewed and authorized all communication-related requisition submissions.
- Preserved brand integrity by monitoring consistency and quality of marketing content and evaluated program effectiveness to determine return on investment.
Ingersoll Rand/Trane
Project Administrator
05.2012 - 11.2015
Job overview
- Served as Communications Chair and Events Program Chair for Ingersoll/Rand Black Employee Network; directed & coordinated marketing activities and created effective messaging using language, graphics, newsletters and marketing collateral.
- Assisted with Rapid Improvement Project for Service Administration and Green Team.
- Reviewed billing backlog and coordinate/communicate with Project Managers, HVAC Field Techs, customers.
- Submitted payroll for over twenty-two HVAC Field Technicians; filing claims for service work.
- Completed accurate material estimates for jobs ranging from small to large budgets and entered purchase orders and receipt purchase orders, routine documentation and invoicing.
- Communicated daily with vendors to keep project fully operational resulting in increased customer satisfaction by 20% by solving problems and concerns effectively.
- Handled all issues with relative ease by implementing best practices and applying critical thinking skills to find best solutions.
- Delegated assignments based on site plans, project needs and knowledge of individual team members.
- Ensured projects were completed according to approved time, quality and cost estimates.
High Museum of Art
Group Sales Coordinator
10.2006 - 09.2009
Job overview
- Worked with education and marketing departments for programming and activities for school groups and specialized adult groups.
- Assisted with organizing special museum events including, Thursday night Jazz; worked with adult and student tour groups and ensured their tours were smooth and enjoyable.
- Achieved sales goals and service targets by cultivating and securing new customer relationships.
- Resolved problems with high-profile customers to maintain relationships and increase return customer base.
- Collaborated with upper management to implement continuous improvements and exceed team goals.
- Built relationships with customers and community to establish long-term business growth.
- Utilized talents and expertise to complete on-time and accurate monthly closing processes, journal entries and accruals.
- Compiled information in database for group sales contacts and prospects for museum.
- Performed data entry by utilizing assigned computer systems and kept vendor files accurate and up-to-date to expedite payment processing.
- Assisted with various projects and special gift solicitations.
Education
University of West AlabamaLivingston, Alabama
Master of Science from Psychology and Counseling
12.2010
University Overview
- Graduated with 3.2 GPA
University of North AlabamaFlorence, AL
Bachelor of Science from Communication Arts
12.2002
University Overview
- Majored in Public Relations; Minored in Marketing and Journalism
- Dean's List December 1999
- Public Relations Council of Alabama (3 years)
- Member of Alpha Kappa Alpha Sorority Inc. (Nu Omicron)
- Public Relations Assistant / Internship, University Relations Office
- Public Relations & Marketing Assistant / Internship, Tennessee Valley Art Museum
Skills
- Graphic Design
- Internal & External Communications
- E-mail Marketing Campaigns
- Strategic Planning
- Website Optimization
- PR Strategy Development
- Social Media Marketing
- Advertising And Marketing
- Product Development
- Vendor Relations
- Written And Oral Communication
- Management Skills
- Creative Content
- Strong Interpersonal Skills
- Adobe Creative Suite
Software Knowledge
Advanced knowledge and experience with Adobe Photoshop, Indesign, Microsoft Publisher, Canva, Microsoft Office, Concur, ConnectWise, Constant Contact, Stripo, SendinBlue, Hootsuite, Sprout Social, Google AdWords, Salesforce Pardot, InShot Editing, Wordstream, WiseStamp, Hive, Monday.Com, OptiSigns, and current SEO practices.
Timeline
Marketing Manager
INAMAX Powered By Ultra
02.2022 - Current
Digital Marketing Specialist (Contract)
Natural Mollire
10.2021 - 01.2022
Marketing Coordinator | Social Media Manager
Fermob USA
09.2020 - 10.2021
Director of Communications
Marietta FUMC
02.2020 - 09.2020
Communications Manager
St. James UMC
11.2015 - 01.2020
Project Administrator
Ingersoll Rand/Trane
05.2012 - 11.2015
Group Sales Coordinator
High Museum of Art
10.2006 - 09.2009
University of West Alabama
Master of Science from Psychology and Counseling
University of North Alabama
Bachelor of Science from Communication Arts
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