Tabatha M. Bell
Summary
Adaptable professional with a proactive attitude, strong work ethic, and effective communication skills. Eager to contribute to a dynamic team and support organizational goals.
Overview
33
33
years of professional experience
Work History
Senior Director of Sales
Hometown Food Company
03.2023 - Current
- Responsible for $50 million in sales, overseeing a diverse portfolio of brands including Pillsbury, Hungry Jack, Birch Benders, Arrowhead Mills, White Lily, Martha White, Premier Protein, and De Wafelbakkers.
- Oversee broker relationships in the Great Lakes Region, handling major accounts including UNFI, Kehe, Meijer, Hy-Vee, SpartanNash, Schnucks, Piggly Wiggly, Fareway, Woodmans, Heinen's, Marcs.
- Ensure budget and forecast accuracy, contributing to financial planning and performance tracking.
- Conduct new item presentations at both local and corporate levels, driving product adoption and market penetration.
- Manage deduction processes to minimize financial discrepancies and optimize revenue.
Business Manager - UNFI
Advantage Sales & Marketing
10.2022 - 03.2023
- Oversaw $30 million in sales for Ferrero Company at UNFI corporate, managing a portfolio that included Keebler, Nutella, Kinder, Ferrero Rocher, Crunch, Tic Tac, Butterfinger, and Baby Ruth.
- Managed 8 customer representatives nationwide, overseeing retail execution and service quality for over 20 indirect clients.
- Executed retail strategies at the corporate level, enhancing brand visibility and sales performance.
- Conducted presentations at local and corporate levels for new items
- Oversee planning and deduction processes for financial accuracy
Senior Account Manager
Post Consumer Brands
04.2007 - 06.2022
- Managed $18 million in sales, overseeing accounts such as Affiliated (AWG), Roundy's (Kroger), Woodman's, Certco, SuperValu (UNFI) and Shopko.
- Implemented growth strategies resulting in regional revenue increase of over $8 million span seven years
- Delivered top-to-top presentations leading to major business initiatives
- Enhanced retail processes through effective broker management
- Orchestrated new item launches and planning sessions to enhance market share for brands like Honey Bunches of Oats, Barbara's Organic, Puffins Organic, Malt-O-Meal Hot, Mom's Best, Pebbles, Grape Nuts, Raw Organic Oats, Malt-O-Meal Bag Cereal, Great Grains and Better Oats.
Business Development Manager, Roundy's (Kroger)
Sara Lee Corporation
01.2005 - 01.2007
- Directed the DSD bread division with $12+ million in sales, managing both Private Label and Branded products.
- Achieved 7.5% growth by securing all private label business at Roundy's, enhancing the branded share of shelf.
- Formulated strategic sales plans to meet corporate goals
- Conducted retail meetings and weekly conference calls to educate sales staff on proper retail execution and strategic initiatives.
- Gained comprehensive knowledge of DSD business, enhancing efficiency and sales.
Business Manager
Acosta Sales & Marketing
01.1998 - 01.2005
- Held direct Account Executive responsibility for key brands, including Bel-Kaukauna (dba Bel Brands), Heinz, Kellogg's, Land O Lakes, Cole's Garlic Bread, Sara Lee Frozen Bakery, and Hain Celestial.
- National Broker of the Year for Bel-Kaukauna Cheese (dba Bel Brands), 4 consecutive years.
- Developed sales plans to grow client market share within budget, achieving significant sales growth and market penetration.
- Created presentations to identify growth opportunities including key voids and new item launches.
- Served on the Cole's Garlic Bread-Broker Advisory Board, contributing to strategic planning and market development.
Broker, Founder & President
Allison's Animals
01.1996 - 01.1998
- Marketed and developed a pet care business, achieving triple-digit growth in 2 years and successfully selling the business.
- Drove market expansion through effective business growth strategies.
Supervalu Team Lead & Account Executive
Otto L. Kuehn (Advantage Sales & Marketing)
01.1992 - 01.1998
- Conducted direct sales calls at Supervalu Midwest Division.
- Led initiatives in managing both Dow Brands and Star-Kist.
- Analyzed syndicated data and other marketing information to maximize growth opportunities, SKU rationalization, and line extensions.
- Developed suggested retail price structures for everyday and promotional opportunities, enhancing sales performance and market competitiveness.
- Provided leadership and guidance to team members, ensuring that tasks were completed on time and to a high standard.
Education
University of Wisconsin, Milwaukee
01.2006
University of Wisconsin, Milwaukee
01.1991
Stratton College
Milwaukee, WI01.1989
Skills
- Sales Forecasting
- CAS, Siebel, Account Review, Accenture
- Presentation Skills
- Key Performance Indicators
- Collaborative Leadership
- Core Values Management
- Reporting expertise
- Market understanding
- Customer Relations Management
- Problem-Solving
- Structure Powerful Presentations
- Goal setting
- Data analytics (IRI & Nielsen)
Timeline
Senior Director of Sales
Hometown Food Company
03.2023 - Current
Business Manager - UNFI
Advantage Sales & Marketing
10.2022 - 03.2023
Senior Account Manager
Post Consumer Brands
04.2007 - 06.2022
Business Development Manager, Roundy's (Kroger)
Sara Lee Corporation
01.2005 - 01.2007
Business Manager
Acosta Sales & Marketing
01.1998 - 01.2005
Broker, Founder & President
Allison's Animals
01.1996 - 01.1998
Supervalu Team Lead & Account Executive
Otto L. Kuehn (Advantage Sales & Marketing)
01.1992 - 01.1998
University of Wisconsin, Milwaukee
University of Wisconsin, Milwaukee
Stratton College
Similar Profiles
JULISSA SYEDJULISSA SYED
Customer Service Associate at Hometown Food CompanyCustomer Service Associate at Hometown Food Company
JULISSA OTTJULISSA OTT
IT Contractor at Hometown Food CompanyIT Contractor at Hometown Food Company
Emily Bello-GamaEmily Bello-Gama
Deli Clerk at Wagoner's Your Hometown Food StoreDeli Clerk at Wagoner's Your Hometown Food Store
Cameron RoarkCameron Roark
Senior Director of Sales at Reliance PartnersSenior Director of Sales at Reliance Partners
Shailendra TrivediShailendra Trivedi
Senior Director of Sales at R&M India Pvt LtdSenior Director of Sales at R&M India Pvt Ltd