Tabinda Kazmi
Summary
Goal-oriented marketing expert with natural talents in developing and implementing successful strategies, driving profits, increasing market shares and strengthening customer dominance. Hardworking, performance-oriented leader offering proven expertise in project development, team supervision and campaign enhancement. Prepared to bring 5+ years of progressive experience and take on challenging position with opportunity to make lasting impact on company and customer success.
Overview
10
10
years of professional experience
Work History
Marketing Manager
APEC Group
01.2023 - 03.2024
- Managed cross-functional team, achieving a 20% increase in project efficiency and timely delivery through streamlined processes
- Developed and executed targeted marketing strategies, contributing to a 25% growth in client acquisition and a 20% increase in project visibility
- Safeguarded and enhanced brand perception, resulting in a 15% improvement, while also identifying key trends leading to a 10% market share growth
- Orchestrated customer engagement initiatives, including social media campaigns and strategic partnerships, driving impactful results, and enhancing overall marketing effectiveness by 15%.
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
- Created company brand messaging, collateral materials, customer events, promotional strategies, and product commercialization.
Digital Customer Success Analyst
Maximus
09.2021 - 02.2023
- Led internal request intake process, resolving 500 solution requests, and improving customer satisfaction by 85%
- Worked collaboratively on updating the capabilities of selling sheets, infographics, and marketing collaterals, resulting in a 30% increase in customer engagement rate
- Conducted educational sessions, enhancing employee engagement, and delivered monthly reports on request intake process improvements
- Managed bids intake process, reviewing RFP documents, and completing 100% opportunity intakes
- Partnered with Learning Technology Representatives to address customer issues and optimize training materials
- Coordinated with the corporate marketing team, managing a pipeline of 250+ existing and potential awards
- Conducted daily scrum meetings, backlog planning sessions, and project kick-off meetings.
Marketing Manager
Meta
05.2016 - Current
- Developed a social media brand and gained 303K+ followers, achieving an average of 15-30 million views per month
- Designed, wrote, and published a successful cookbook and generated 20K+ revenue in 9 months
- Implemented effective marketing strategies, resulting in 30 million+ views on reels in the last 30 days
- Maintained 10-20K stories reach per month by building personal connections and engaging the audience
- Directed social media and digital marketing strategies to promote brand building, guest retention, and revenue-focused activities
- Tracked social media metrics, observing a 27.9% increase in engagement, a 24% increase in reach, and 5-20% monthly lead growth
- Created and optimized content using editing and graphic design tools, leading to a 14% to 147% increase in engagement rate.
Marketing Associate
International Process Plants
03.2021 - 07.2021
- Identified and cultivated new business opportunities in pharmacy and petrochemical industries, resulting in a 20% increase in qualified leads
- Utilized Marketo to create email campaigns and analyzed performance metrics for continuous improvement
- Collaborated with the marketing team to execute effective campaigns and generate leads
- Conducted market research and competitor analysis, supporting a 15% market share growth
- Developed and delivered persuasive sales presentations and proposals, achieving a 30% conversion rate from leads to closed deals
- Maintained strong customer relationships, resulting in an 80% client retention rate and identifying 10% upselling/cross-selling opportunities
- Collaborated with the marketing team to execute effective campaigns, generating a 25% increase in marketing-generated leads.
Marketing Executive
EBRYX LLC
05.2016 - 10.2018
- Developed and evaluated marketing strategies based on company objectives and market trends
- Organized product demo events and handled administrative tasks for healthcare and fintech products
- Collaborated with the graphic design team to create marketing collateral that resulted in a 10% increase in customer inquiries in a year
- Managed brand management responsibilities, including budget tracking, market trends monitoring, and competition analysis
- Aligned campaigns with target audiences and maximized outreach for customer base growth
- Collaborated with advertising and promotion managers to promote products and services
- Researched leads, managed email marketing campaigns, and created marketing content.
Software Quality Assurance Engineer
EBRYX LLC
05.2016 - 10.2018
- Mentored junior QA team members, boosting their proficiency in testing techniques, resulting in a 30% improvement in bug identification
- Spearheaded comprehensive software testing initiatives, reducing defects by 25% and enhancing testing efficiency by 20%
- Partnered with stakeholders to gather and prioritize business requirements, streamlining development processes and reducing project delivery times by 15%
- Developed and executed rigorous test plans, ensuring the delivery of high-quality software products aligned with business objectives
- Leveraged SQL queries for database testing, maintaining data integrity and validating software functionality, achieving a 98% data accuracy rate
- Conducted SQL database performance tuning, optimizing software performance and reducing system response times by 15%
- Collaborated closely with the development team, resolving SQL-related issues promptly, resulting in a 90% reduction in system downtime.
Marketing Specialist
Atrium Ltd
05.2014 - 05.2016
- Increased brand awareness by developing and implementing targeted marketing campaigns.
- Identified appropriate marketing channels and target customers for campaigns.
- Streamlined communication processes, leading to improved collaboration between departments.
- Planned marketing initiatives and leveraged referral networks to promote business development.
- Boosted lead generation through the creation of engaging content for social media platforms.
Education
Master of Business Administration Marketing -
University of Illinois Urbana Champaign
08.2023
Master of Material Science -
University of Engineering and Technology, Lahore
08.2016
Skills
- Digital Marketing
- Social Media Marketing
- Staff Management
- Customer Relationship Management (CRM)
- Strategic Planning
- Marketing campaigns
- Marketing campaign development
- Brand Promotion
- Creative Direction
Technical Proficiencies And Certifications
Problem solving, SQL, Marketing analytics, business analysis, data analysis, effective communication, stakeholder engagement, customer relationship building, agile, scrum methodologies, digital marketing, marketing operations, HubSpot, Salesforce, Microsoft Dynamics, Google Analytics, Ads, Canva, Adobe Suite, Microsoft Office Suite, Smartsheet, SharePoint, Graphic design, Marketo, Sales Force Marketing Cloud, Social media management, Qualtrics
Languages
Urdu
Native or Bilingual
Punjabi
Native or Bilingual
Hindi
Native or Bilingual
Timeline
Marketing Manager
APEC Group
01.2023 - 03.2024
Digital Customer Success Analyst
Maximus
09.2021 - 02.2023
Marketing Associate
International Process Plants
03.2021 - 07.2021
Marketing Manager
Meta
05.2016 - Current
Marketing Executive
EBRYX LLC
05.2016 - 10.2018
Software Quality Assurance Engineer
EBRYX LLC
05.2016 - 10.2018
Marketing Specialist
Atrium Ltd
05.2014 - 05.2016
Master of Business Administration Marketing -
University of Illinois Urbana Champaign
Master of Material Science -
University of Engineering and Technology, Lahore
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