Tabitha Straws

• Collaborated with senior executives to evaluate performance in regional area and develop strategies to expand revenue generation.
• Finalized sales contracts with high-value customers.
• Achieved regional sales objectives by coordinating sales team, developing successful strategies, and servicing accounts to strengthen business relationships.
• Exceeded quarterly sales targets consistently by leveraging extensive product knowledge and effective selling techniques.
• Expanded market share within the region by identifying growth opportunities and collaborating with cross-functional teams.
• Increased regional sales by implementing strategic marketing plans and nurturing key client relationships.
• Built relationships with customers and community to establish long-term business growth.

Established strong relationships with existing and prospective customers, consistently allowing for penetration and new business numbers to exceed company expectations

• Utilize sales tools to enhance relationships with customers including menu analysis, food cost, operating costs, menu development and menu design
• Grew sales territory by double-digit annually
• Field Support Team
• Managed mentorship schedules for new Sales Consultants going through the training program

• Plan, coordinate and implement marketing, sales and promotional activities of multi-channel travel center business
• Work with a team to execute various projects including; website updates and enhancements, branding initiatives, logo and graphic design
• Developed and created new logo and branding for several business divisions within corporation
• Project manager for outdoor concert with over 3,000 in attendance
• Implemented data-driven marketing strategies, utilizing analytics tools to track campaign success and refine tactics as needed.
• Improved customer loyalty by implementing effective email marketing campaigns and personalized offers.

• Responsible for consumer based marketing in North America for Coopers Brewery Home Brew product line including website management, online sales, social media, sales collateral and shipping logistics for imported product line from Australia
• Re-branded and launched new consumer website
• Integrated social media with traditional marketing to create customer community

• Responsible for corporate email program using marketing automation programs for multi-touch lead follow-up and product launch initiatives
• Managed corporate social media program and corporate website to achieve branding initiatives
• Coordinated worldwide corporate tradeshows, training seminars and employee events
• Successfully integrated the acquisition of Siemens Machine Vision product line with Microscan branding including email campaigns, partner trainings and website updates
• Initiated and implemented the launch of a comprehensive corporate social media policy and community program for employees and sales distribution partners

• Managed marketing projects for international business partners distribution channel including; tradeshows, e-mail marketing, web presence and direct mail programs
• Responsible for quarterly marketing product launch program; design, execute & track the success of worldwide distribution channels marketing activity
• Launched updated global channel program that doubled the channel marketing activity in less than one year

• Coordinate corporate tradeshow program, marketing events and distribution programs
• Maintain sales contact database, literature inventory and sales tools
• Responsible for sales managers e-mail marketing campaigns
• Coordinated five successful tradeshows back to back on the west coast
• Streamlined marketing department through organization and creation of inventory systems

• Execute game night presentation including on-court contests and promotions, music coordination, dance team, mascot, PA announcer and arena staff
• Set-up grass roots marketing events throughout Western Washington to promote the Sonics and Storm in the community
• Assisted on-court presentations during 2004 WNBA playoffs and championship and 2005 NBA playoffs
• Liaison support for sales and marketing departments with special projects including group and season ticket holder events
• Operational support for marketing and sales event