Tabitha Jo Thompson
Chicago,IL
Summary
Dynamic media strategist with extensive experience at Spark Foundry, adept at managing multi-million dollar budgets and executing strategic media plans. Recognized for exceptional relationship building and competitive analysis skills, driving client success and exceeding expectations. Proven track record in training teams and enhancing operational efficiency through collaboration and innovative insights.
Overview
5
5
years of professional experience
Work History
Senior Associate- Planning
Spark Foundry
11.2023 - 11.2024
- Developed and executed strategic media plans for a global biopharmaceutrical company with budgets up to $80MM.
- Collaborated with cross-functional teams to ensure alignment on client objectives and deliverables.
- Conducted competitive analysis by utilizing agency tools to pull reports and compile insights.
- Managed client relationships, providing insights and recommendations for new media channel selections.
- Lead client meetings across multiple accounts.
- Assisted in training junior associates on best practices for managing large budgets and corresponding flowcharts.
- 2023 1H Client Leadership Winner for exceeding expectations daily.
Associate- Planning
Spark Foundry
01.2021 - 11.2023
- Managed 5 flowcharts across the enterprise.
- Assisted in budget management, ensuring adherence to financial guidelines and constraints.
- Worked with multi-channel teams to ensure accuracy in monthly billing.
- Analyzed competitive data to compile strategic insights for client deliverables on a weekly basis.
- Maintained relationships with media vendors to negotiate favorable placements and present innovative opportunitites.
Beauty Manager
Nordstrom
12.2019 - 04.2020
- Curated and segmented editorial content on social media to increase sales and build a client list.
- Cultivated customer loyalty, promoted repeat customers and increased sales by exceeding customer expectations.
- Assessed sales reports to identify and enhance sales performance, support inventory oversight and capitalize on emerging trends.
- Kept orderly and accurate accounting records by monitoring sales documentation.
- Strengthened merchandising and promotional strategies to drive customer engagement and boost sales.
- Monitored customer buying trends, market conditions and competitor actions to achieve sales goals.
Education
Bachelor of Arts - Marketing
Columbia College Chicago
Chicago, IL05.2017
Skills
- Building and managing media flowcharts (Media Tools, Guideline)
- Competitive analysis and reporting (Kantar)
- Managing multi-million dollar budgets
- Strategic planning
- Training and mentoring
- Relationship building
- Cross-functional teamwork
- Attention to detail
- Proficient in Microsoft Excel and Powerpoint
- Extensive media tool experience
Timeline
Senior Associate- Planning
Spark Foundry
11.2023 - 11.2024
Associate- Planning
Spark Foundry
01.2021 - 11.2023
Beauty Manager
Nordstrom
12.2019 - 04.2020
Bachelor of Arts - Marketing
Columbia College Chicago
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