Summary
Results-driven leader with comprehensive background in cemetery/funeral sales, training and recruitment. Adept at maintaining high productivity and completing tasks efficiently. Proven track record of driving significant account growth while maintaining high levels of customer satisfaction and sales. Excel in communication, leadership, and problem-solving to drive sales growth and team performance. Notable strengths include strategic planning, team leadership, and revenue generation.
Overview
25
25
years of professional experience
Work History
National Sales Manager of Accounts (start-up)
Eterneva
Austin, TX
08.2021 - 04.2023
- Participated in trade shows and conferences in order to generate leads and promote brand awareness.
- Negotiated 150 contracts with clients to maximize profits while ensuring customer satisfaction.
- Resolved customer inquiries, complaints, and disputes in a timely manner.
- Developed and maintained relationships with 500 accounts to ensure customer satisfaction.
- Responsible for $1 Million in Sales
Growth Specialist
Forget Me Not Ceremonies (start-up)
Nova Scotia, Canada
05.2020 - 05.2021
- Developed and implemented strategies to increase user acquisition, engagement, retention, and monetization.
- Built relationships with influencers in order to drive brand awareness through organic means.
- Conducted research into industry trends and competitor activities to inform strategic decisions.
- Developed and implemented effective strategies to ensure efficient on boarding of key accounts 50 .
Funeral Celebrant
Self-employeed
Sacramento
05.2017 - Current
- Creating custom Life Celebrations
- Officiating ceremonies
- Resilience Training for funeral home staff
- Grief Support
Senior Family Service Counselor
East Lawn Memorial Parks & Mortuaries
Sacramento , CA
04.2017 - 10.2019
- Top Producer
- Developed individualized funeral & cemetery plans for each family
- Maintained up-to-date knowledge of industry trends and best practices.
- Created multimedia presentations with PowerPoint and video conferencing tools.
- Managed multiple projects simultaneously while adhering to tight deadlines.
- Adapted teaching methods according to the needs of individual learners or groups.
- Conducted onboarding sessions to orientate new staff members about company policies and procedures.
Territory Sales Representative
Aurora Casket Company
Aurora , IN
10.2014 - 04.2017
- Created value propositions tailored to individual clients' business needs.
- Identified potential customers and developed relationships with key decision makers.
- Worked closely with other departments such as operations, logistics, finance.
- Maintained accurate records of all sales activities within the assigned territory.
- Identified new business opportunities by analyzing market trends and competitor activities.
- Provided training to existing customers on product usage, implementation and upgrades.
Family Service Counselor
Larkin Mortuary & Cemetery
Salt Lake City, UT
01.2014 - 10.2016
- Top Producer
- Participated in community outreach programs that raised awareness about cemetery services.
- Assisted customers with purchasing grave sites and arranging memorial services.
- Resolved customer complaints in a timely manner, ensuring satisfaction of all parties involved.
- Conducted tours of the grounds for potential buyers or visitors.
- Coordinated the scheduling of funerals, burials, cremations, and other related events.
- Provided excellent customer service to families during their time of need.
Direcotr of Advanced Planning
East Lawn Memorial Parks & Mortuary
Sacramento, CA
10.1999 - 04.2012
- Facilitated collaboration between teams by encouraging open communication channels.
- Conducted regular meetings with department heads to review progress on strategic initiatives.
- Created detailed plans outlining timelines, goals, budgets, staffing needs and other requirements for projects.
- Collaborated with senior leadership to set long-term objectives for the company.
- Recruited, trained, supervised, evaluated and mentored staff members.
- Assessed employee performance against established benchmarks or targets.
- Led cross-functional teams in the development of innovative solutions to complex problems.
- Participated in marketing initiatives including promotional materials distribution and community outreach efforts.
Education
Certified Grief Specialist
04-2023
Funeral Celebrant
11-2017
Skills
- Cultural Sensitivity
- Grief & Resilience Expert
- Teamwork and Collaboration
- Deep understanding of burial & cremation options
- Sales Presentations
- Territory Management
- Cold calling expertise
- Sales Training & Presentation
- After Care Expert
- Sales Pipeline Management
- Performance driven compassionate sales
- Monument & Memorialization Expert
- Microsoft Office
- Sales Support
- Database Management, HMIS, SRS, ACT, SalesForce
- Self-Directed
- Community Outreach
- Quotas and Goals
- Territory Assignments
- Outreach Initiatives
- Expanding Territories
- Client Needs Assessment
- Effective Customer Communication
- Developing New Business
Accomplishments
- Consistent top producer
Affiliations
- Founding Member of Death Care Collective
- ICCFA 2019 Dead Talks Speaker
- ICCFA 2023 National Convention Speaker
- CA Veteran Peer to Peer Collaboration with The Soldiers Project, The Forgotten Soldier, CalVet Connect and Army One Source
- Guest Speaker at American River Mortuary Science School since 2014
Work Preference
Work Type
Full TimeWork Location
On-SiteRemoteHybridImportant To Me
Company CultureWork-life balanceCareer advancementPaid sick leaveHealthcare benefitsFlexible work hoursPaid time offStock Options / Equity / Profit SharingPersonal development programsTimeline
National Sales Manager of Accounts (start-up) - Eterneva
08.2021 - 04.2023
Growth Specialist - Forget Me Not Ceremonies (start-up)
05.2020 - 05.2021
Funeral Celebrant - Self-employeed
05.2017 - Current
Senior Family Service Counselor - East Lawn Memorial Parks & Mortuaries
04.2017 - 10.2019
Territory Sales Representative - Aurora Casket Company
10.2014 - 04.2017
Family Service Counselor - Larkin Mortuary & Cemetery
01.2014 - 10.2016
Direcotr of Advanced Planning - East Lawn Memorial Parks & Mortuary
10.1999 - 04.2012
International Grief Institute - , Certified Grief Specialist
IN-SIGHT INSTITUE CERTIFIED CELEBRANT - , Funeral Celebrant
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