Tadeja Ulrych

Internal Communications Specialist

Ericsson, Group Function Marketing and Corporate Relations

04.2020 - Current

Assisted in developing budget plans for marketing initiatives.
Prepared reports on campaign progress and presented findings to senior management team.
Created content for various media platforms including websites, blogs, social media posts and newsletters.
Provided guidance on branding guidelines across all channels of communication.
Developed and implemented effective marketing campaigns to increase brand awareness.
Collaborated with creative teams to produce high-quality visuals for use in digital and print media materials.
Managed external vendors for design, printing, advertising, public relations and promotional activities.
Established a system of tracking metrics related to campaigns effectiveness.
Ensured compliance with applicable laws when creating advertising or other communications materials.
Organized events such as press conferences, product launches and promotional activities.
Oversaw development of press releases and other documents for distribution.
Coordinated with internal teams to develop communication strategies.
Coordinated mock-ups and preliminary layout designs for print collateral to keep implementation in line with customers' vision.
Produced professional, fresh and engaging copy with consistent brand messaging.
Administered development and design of marketing communications materials through internal teams and outside vendors.
Developed marketing content such as written copy, graphic design, digital posts and video content.
Developed marketing strategies based on corporate objectives and market trends.
Collaborated with other departments to coordinate strategic marketing activities.