Tadezja Maxwell
Nashville,TN
Summary
Experienced digital marketer with 5 years of experience creating integrated marketing strategies that utilize industry trends and fanbase insights to drive awareness.
Overview
5
5
years of professional experience
Work History
Social Media Community Manager
Tombras Group Advertising
01.2021 - Current
- Manage day-to-day operations across digital media channels for agency-managed brands.
- Formulate social media strategies encompass audience insights, channel mix, content strategy, community management, influencer marketing, and paid media.
- Work with customer support teams among stakeholders to ensure a consistent and high-quality level of online support for consumers.
- Create creative briefs, social media playbooks, and toolkits to establish best practices for digital marketing campaigns.
- Manage a library of assets in the Digital Asset Management system to support campaign initiatives.
- Conducted market research to identify new opportunities and target markets.
- Publish and schedule content using both native and third-party tools for optimal reach and engagement.
- Deliver KPI reports that leverage data-driven insights and optimization recommendations to enhance campaign performance and drive results.
- Facilitate communication among stakeholders and cross-functional teams during campaign execution and content production.
- Collaborate with creative directors, copywriters, and paid media teams to execute impactful digital media activations for brands.
Stadium Experience Team Member
Tennessee Titans
06.2021 - 05.2024
- Promoted and facilitated stadium offerings, accommodations, policies, and procedures to guests.
- Addressed issues and questions related to mobile tickets, seating, and ticket resolution.
- Provided first-class guest service to all Nissan Stadium patrons and clients.
- Held exceptional knowledge of Nissan Stadium, seating sections, key stadium personnel, policies, and emergency procedures.
Social Media Analyst
Compudopt
10.2019 - 11.2020
- Published content across social media platforms including Facebook, Instagram, X, TikTok, and LinkedIn.
- Managed end-to-end social development and communicated performance results to senior leadership.
- Utilized creation tools to contribute to the design of visuals for websites and social media concepts.
- Partnered with cross-functional teams to plan, organize, execute, and standardize complex projects.
Education
Bachelor of Science in Communications - Public Relations
University of Tennessee Knoxville
Skills
- Project Management
- Communication
- Stakeholder Management
- Customer Support
- Digital Marketing
- Content Creation
- Data Analysis
- Content Management
Timeline
Stadium Experience Team Member
Tennessee Titans
06.2021 - 05.2024
Social Media Community Manager
Tombras Group Advertising
01.2021 - Current
Social Media Analyst
Compudopt
10.2019 - 11.2020
Bachelor of Science in Communications - Public Relations
University of Tennessee Knoxville
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