Taeler Wright
Charlotte,NC
Summary
Passionate professional driven to create effective marketing strategies and maximize company sales. Consistently delivers timely and effective marketing programs to promote awareness of products and company mission. Strategic and innovative professional well-versed in media marketing and brand promotion.
Overview
5
5
years of professional experience
Work History
Marketing Coordinator
Shoe Carnival/Shoe Station
2022.09 - Current
- Present proposal decks to brand partners, securing over $800,0000 in funding for collaborative initiatives.
- Facilitate monthly meetings, orchestrating alignment on Content Calendars with buyers and channel owners.
- Craft and deliver weekly go-to-market presentation on marketing materials, ensuring articulate communication of strategic initiatives.
- Instrumental in coordinating vendor selection for four grand openings across both banners, with hands-on contribution to the execution of each event.
- Direct social media calendars, blending paid and organic content seamlessly, leading to 25% boost in brand visibility (Facebook, Instagram, Pinterest).
- Liaison between creative team, merchants, and vendors for seamless execution of advertising campaigns.
- Generate comprehensive project briefs through Basecamp, optimizing project management processes for enhanced efficiency.
- Manage annual marketing traditional media budgets exceeding $1,000,000, demonstrating financial acumen and strategic allocation of resources to maximize ROI (Print, Radio, Digital OOH, TV).
Employment Coordinator
University of Pittsburgh
2019.09 - 2022.09
- Overhauled onboarding processes for over 4,000 students annually, reducing onboarding time from two weeks to just two days, ensuring swift and seamless transitions into employment.
- Streamlined and managed database for applications, payroll, and directory maintenance.
- Demonstrated leadership as Interim Student Employment Specialist for a five month period.
- Conducted comprehensive training sessions for Student Employment sector, enhancing team performance noting significant increase in productivity by 20%.
- Orchestrated 10+ engaging virtual and in-person events as an active member of the Social Committee.
Marketing Communication Intern
Slippery Rock University
2019.05 - 2019.07
- Developed social media campaigns to promote success coaching, campus-wide diversity, and student transition programs, resulting in increased engagement and awareness.
- Increased post engagement by 100% on Instagram, doubling overall interaction and reach while driving a significant rise in followers.
- Presented marketing materials during in-person events, effectively raising awareness and participation in various programs.
Education
Bachelor of Science - Integrated Marketing Communication
Slippery Rock University
Slippery Rock, PASkills
- Microsoft Office
- Social Media Management
- Adobe Photoshop
- Digital Marketing
- Budget Planning
- Content Development
- Public Speaking
- Media Buying
- German
- Salesforce
- Cross-Functional Collaboration
- Strategic Event Planning
Languages
German
Limited Working
Sign language
Limited Working
Timeline
Marketing Coordinator
Shoe Carnival/Shoe Station
2022.09 - Current
Employment Coordinator
University of Pittsburgh
2019.09 - 2022.09
Marketing Communication Intern
Slippery Rock University
2019.05 - 2019.07
Bachelor of Science - Integrated Marketing Communication
Slippery Rock University
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