Taeler Wright
Charlotte,NC
Summary
Passionate professional driven to create effective marketing strategies and maximize company sales. Consistently delivers timely and effective marketing programs to promote awareness of products and company mission. Strategic and innovative professional well-versed in media marketing and brand promotion.
Overview
5
5
years of professional experience
Work History
Marketing Associate
Shoe Carnival/Shoe Station
09.2022 - Current
- Present proposal decks to brand partners, securing over $800,0000 in funding for collaborative initiatives
- Instrumental in coordinating vendor selection for four grand openings across both banners, with a hands-on contribution to the execution of each event
- Lead monthly meetings with the GMM, coordinating the synchronization of the Content Calendar with buyers and channel owners to ensure alignment
- Create and deliver weekly executive-level briefings on go-to-market strategies, ensuring clear and effective communication of initiatives
- Direct social media calendars, blending paid and organic content seamlessly, leading to a 25% boost in brand visibility.
- Liaison between creative team, merchants, and vendors for seamless execution of advertising campaigns
- Generate comprehensive project briefs through Basecamp, optimizing project management processes for enhanced efficiency
- Manage annual marketing traditional media budgets exceeding $1,000,000, demonstrating financial acumen and strategic allocation of resources to maximize ROI (Print, Radio, Digital OOH, TV)
Employment Coordinator
University of Pittsburgh
09.2019 - 09.2022
- Overhauled onboarding processes for over 4,000 students annually, reducing onboarding time from two weeks to just two days, ensuring swift and seamless transitions into employment
- Streamlined and managed the database for applications, payroll, and directory maintenance
- Demonstrated leadership as the Interim Student Employment Specialist for a five-month period
- Conducted comprehensive training sessions for the Student Employment sector, enhancing team performance noting a significant increase in productivity by 20%
- Orchestrated engaging virtual and in-person events as an active member of the Social Committee.
Marketing Communication Intern
Office for Inclusive Excellence
05.2019 - 07.2019
- Developed social media campaigns to promote success coaching, campus-wide diversity, and student transition programs, resulting in increased engagement and awareness
- Increased post engagement by 100% on Instagram, doubling the overall interaction and reach while driving a significant rise in followers
- Presented marketing materials during in-person events, effectively raising awareness and participation in various programs.
Education
Bachelor of Science: Integrated Marketing Communication -
Slippery Rock University
Slippery Rock, PASkills
- Content Development
- Social Media Management
- Adobe Photoshop
- Salesforce
- Digital Marketing
- Budget Planning
- Cross-Functional Collaboration
- Strategic Event Planning
- Media Buying
- Market Research
- Salesforce
- Later
Volunteer & Leadership
- Mentor/Keynote Speaker, Negro Educational Emergency Drive (NEED), 04/2015, Present
- Social Media Coordinator, Future Beauty Boss Camp, 06/2022, 08/2022
- Jump Start Mentor, Slippery Rock, 08/2016, 05/2019
- Teacher, SBC Vacation Bible School, 07/2014, 05/2019
Timeline
Marketing Associate
Shoe Carnival/Shoe Station
09.2022 - Current
Employment Coordinator
University of Pittsburgh
09.2019 - 09.2022
Marketing Communication Intern
Office for Inclusive Excellence
05.2019 - 07.2019
Bachelor of Science: Integrated Marketing Communication -
Slippery Rock University
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