TAG AUSBROOKS
Redding,CA
Summary
Senior living sales and admissions leader with leadership across independent living, assisted living, and memory care. Drives occupancy through lead management, CRM follow-up, personalized tours, referral development, and family support from inquiry to move-in, while building strong healthcare and community partnerships.
Overview
9
9
years of professional experience
Work History
Admissions Director
Siskiyou Springs Assisted Living & Memory Care
12.2025 - Current
- Guided prospective residents and families through inquiry, tour, assessment, deposit, and move-in process.
- Conduct personalized tours and consultations to identify care needs, lifestyle preferences, and appropriate apartment options while creating a welcoming experience.
- Coordinate admissions assessments and documentation with the clinical team and maintain consistent communication with families throughout the transition process.
- Drove occupancy growth through targeted outreach, consistent follow-up, community events, and relationship-building marketing strategies.
- Build and maintain referral relationships with hospitals, physicians, case managers, social workers, senior-service providers, and community partners.
Director of Marketing
Provincial Senior Living – Shasta Estates
10.2023 - 04.2025
- Created and executed marketing initiatives, community events, and professional outreach to boost awareness and generate qualified inquiries.
- Drove occupancy and revenue growth by implementing strategic community outreach, lead follow-up, tours, referral development, and healthcare partnerships.
- Cultivated relationships with hospitals, physicians, case managers, social workers, and senior-service organizations, enhancing the referral pipeline.
- Managed prospects through the sales process with consistent follow-up, needs-based consultations, and a strong focus on closing.
Marketing Director
Holiday by Atria
04.2020 - 10.2023
- Generated occupancy through relationship-based tours, professional outreach, lead management, follow-up, and community partnerships, enhancing community visibility and engagement.
- Regional Trainer & Mentor: worked across multiple communities in the region, training and mentoring new Sales/Marketing Directors on sales process, prospect management, outreach, tours, closing, and performance expectations.
- Supported multi-community sales efforts across California, Oregon, and Utah by sharing proven practices, enabling teams to adopt effective strategies for improved sales performance.
- Developed referral networks and represented communities at professional events to establish and nurture long-term relationships with healthcare and senior-service partners.
Sales Manager
Holiday Retirement
05.2017 - 04.2020
- Led the sales process for an independent senior living community, from initial inquiry and discovery through tours, follow-up, deposits, and move-ins.
- Focused on closing performance, professional outreach, relationship development, and delivering exceptional service to prospects.
- Trained and mentored new Sales Managers across multiple Holiday Retirement communities, sharing effective sales strategies and best practices to enhance their performance.
- Earned Salesperson of the Year recognition for contributions in onboarding and developing new sales leaders.
Education
Bachelor of Science - Physical Education
California State University, Chico
01-1985
Skills
- Admissions processing
- Assessment documentation
- Lead tracking
- Assessment coordination
- CRM systems
- Sales strategy
- Referral marketing
Timeline
Admissions Director
Siskiyou Springs Assisted Living & Memory Care
12.2025 - Current
Director of Marketing
Provincial Senior Living – Shasta Estates
10.2023 - 04.2025
Marketing Director
Holiday by Atria
04.2020 - 10.2023
Sales Manager
Holiday Retirement
05.2017 - 04.2020
Bachelor of Science - Physical Education
California State University, Chico