TAHJI CAMPBELL
Knoxville,TN
Summary
Innovative Digital Marketing Specialist with three years’ experience in inbound marketing, campaign management, digital marketing, email marketing, data analysis and experience with content management skills. Thrives in creating compelling content, driving website traffic, and building brand awareness. Familiarity with B2B marketing, lead generation, and customer experience strategies. Eager to join a company that allows me to creatively optimize existing online campaigns and develop new ones.
Overview
3
3
years of professional experience
Work History
Email Marketing Manager
American Speech & Language Association
02.2023 - 08.2023
- Optimized email campaigns to increase open and click-through rates.
- Improved website visibility through development and implementation of SEO strategies.
- Established, initiated and optimized business development strategies based on company targets, product specifications, market data, and budget factors.
- Mentored local personnel on best practices and protocols to maximize productivity.
- Analyzed and reported on KPIs to validate and demonstrate success of marketing campaigns.
Business Development Representative
Coyote Logistics
05.2022 - 02.2023
- Used CRM daily to properly obtain in qualitative and quantitative data to be used in marketing studies of each company
- Maintained extensive knowledge of company products and services to provide top-notch expertise to customers.
- Expanded business through effective network development, identifying new, and prospective clients.
- Used SalesForce to handle current portfolio and prospective leads.
Research Assistant
Dr. Daniel Flint
02.2021 - 05.2022
- Worked both independently and collaboratively in fast-paced laboratory environment.
- Reviewed documents and data to identify trends and patterns.
- Performed statistical, qualitative, and quantitative analysis.
- Collected research data through experimentation, surveys and leading focus groups.
Marketing Intern
Med Line Services
04.2020 - 04.2022
- Created detailed project plans, that include schedule, budget, and team members’ duties
- Actively assisted all marketing programs and developed ways to improve those campaigns
- Assisted in creating written, video and image content for marketing channels.
- Reported project results by gathering and documenting all project results and then reporting or presenting them to the appropriate parties
- Increased customer retention by 12% through data analyzation.
Education
Bachelor of Science - Marketing w/ Entrepreneurship
The University of Tennessee
Knoxville, TN05.2022
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Tyner Academy
Chattanooga, TN05.2018
Skills
- Google Analytics Certification
- Google Ad Certification
- Creative Problem Solving
- HubSpot Inbound Marketing Certification
- Negotiation Skills
- Microsoft Office Suite Expert
- Data Analysis
- Basic Knowledge in Java Script/HTML
Timeline
Email Marketing Manager
American Speech & Language Association
02.2023 - 08.2023
Business Development Representative
Coyote Logistics
05.2022 - 02.2023
Research Assistant
Dr. Daniel Flint
02.2021 - 05.2022
Marketing Intern
Med Line Services
04.2020 - 04.2022
Bachelor of Science - Marketing w/ Entrepreneurship
The University of Tennessee
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Tyner Academy
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