Tahniyath (Ara) Zaman

As a Medical and Pharmacy Integration Product Manager, I collaborate with various cross-functional teams and stakeholders to drive growth, affordability, and quality initiatives to ultimately enhance business outcomes.

• Lead Product Strategy Manager (PSM) for Real Time Benefit Check (RTBC) tool for the commercial and government groups. Defined and executed the product strategy and roadmap. Maintained positive vendor relations to build strong partnerships. Worked with team members to build best-in-class partnerships in a complex healthcare ecosystem. Used data-driven approach to analyze metrics, measure product performance via KPI, ROI

• Precision Medicine: Worked closely with emerging products & solutions team to assess various vendors for Boeing and explored vendor capabilities within precision medicine. Evaluated clinical outcomes, member experience, provider satisfaction and cost-effectiveness. Focused on genetic testing, particularly related to Behavioral Health (BH) and Rheumatoid Arthritis (RA). Researched lab tests and studied genes responsible for drug metabolism, and drug interactions for behavioral health members. Created a comprehensive research summary and presented the shortlist to stakeholders to enhance pharmacogenomics initiatives

• Conducted diabetes study: Lead and engaged with cross-functional teams of subject matter experts such as client consulting, data scientists and actuaries to collect the claims data, and study the benefits of medical and pharmacy integration. Authored and published the first-author diabetes white paper in 2024

• Marketing plan for the diabetes study: Collaborated with marketing and communications team to develop effective marketing materials. Published the diabetes study internally and externally via white paper, flier, newsletter, website and B2B email campaigns showcasing the benefits for existing and potential clients

• Market Analysis: Conducted and sourced comprehensive market research to understand the evolving competitive landscape. Examined the benefits of integrating medical with pharmacy benefits and compared and evaluated the latest integration studies, healthcare plan dynamics, and financial metrics. Created the comprehensive research summary in a PowerPoint and presented to stakeholders and published the findings on various platforms. To stay informed of industry trends, best practices and to inform and influence the strategy and direction

• Marketing Strategy Development: Launched and maintained and promoted the medical integration website. Developed the marketing plan, updated the marketing collateral related to connected benefits. Launched successful digital marketing campaigns that achieved goals for increased website traffic

• Marketing Support: Collaborated with the technical support team to launch & supported the marketing plan Phase 1 & 2 of Integrated Client Facing Reporting

• Managed marketing and business operations of two categories of Biochemical products, including Nucleoside/Nucleotide + Chelating & Reducing Agents
• 34% growth over 2020
• Developed and executed overall strategy, marketing plans to drive business growth
• Launched new products SKUs after sales forecasting, market evaluation and competitive Surveillance
• Responsible for quality of the products, specification requests, and product complaints
• Researched the applications of Biochemical products used in the Cosmetic Industry and led voice of customer (VOC) interviews
• Responsible for pricing and lifecycle management planning and bulk procurement
• Support Technical sales team with pricing quotes, marketing material and web activities
• Experienced in researching market share penetration, competitive pricing surveillance and analyzing revenues and profits
• Organized and moderated a global webinar
• HEPES Buffer: A Call for Caution
• Developed and launched a category page for the Nucleotides and Nucleosides page.

• Analyzed a global business plan for Nucleoside/Nucleotide portfolio
• Analyzed the sales data to identify gaps in the portfolio to improve the business
• Project head for coordinating & hosting webinar on buffers to help scientists & researchers
• Led various projects with cross-functional teams for Bio-basics, mainly buffers & detergents
• Marketing communications: Created selling guide, flyer, web content, social media posts & designed Bioperformance certified products landing page
• Shared Business Services (SBS): Created & curated content & for outdated web-content for buffers
• Competitive Intelligence Services (CIS): Cross-referenced products with competitors to determine pricing strategy
• Digital Marketing & Digital Category: Researched and collected data (pKa & pH for buffers) to launch the web-based buffer calculator.

• As a principal scientist developed key technologies to diagnose cardiovascular diseases project worth over $2M
• Designed and developed a method for an automated assay for the functionality of high-density lipoprotein (HDL) to predict the risk for atherosclerosis
• The company has filed a provisional patent application on its technology
• Published the findings in highly ranked scientific journals
• Trained scientists, physicians, medical and graduate students on various experimental techniques.

• Assisted in teaching various chemistry courses at the University of Wisconsin-Milwaukee

• Assisted with billing inquiries and provided timely responses to enhance customer satisfaction.
• Researched and resolved billing discrepancies to enable accurate billing.

• Answered incoming phone calls and addressed questions from customers and healthcare providers
• Stocked, labeled, and inventoried medication to keep accurate records
• Enhanced pharmacy workflow by assisting pharmacists with medication dispensing, labeling, and packaging
• Calculated dosage, filled prescriptions, and prepared prescription labels with absolute accuracy