Deborah Oluwole
Philadelphia
Summary
Dynamic and results-driven professional with a background in public relations, brand management, and executive assistance, offering strong communication, organizational, and project management skills. Seeking to transition into a Growth Associate role to leverage my expertise in relationship-building, digital marketing, and data analysis to drive customer acquisition and retention strategies in a fast-paced e-commerce environment.
Overview
10
10
years of professional experience
Work History
Executive Assistant
PMH Entertainment
01.2019 - Current
- Coordinate brand-aligned events that drive engagement across digital and physical channels, strengthening brand presence and attracting new clients.
- Act as a trusted point of contact between clients and the CEO, fostering strong business relationships and ensuring client satisfaction, which helps maintain high retention rates.
- Collaborate with media outlets to spread brand narratives, resulting in an increase in inbound customer/brand inquiries.
- Manage the CEO’s social media profiles, driving consistent brand messaging that resulted in a 20% growth in followers and a 30% increase in engagement rates.
- Support the executive team with data-driven insights for key business decisions and growth strategies.
- Built a loyal customer base by managing product sales, creating engaging content, fostering community growth, and handling logistics and financial transactions, resulting in increased customer retention and product visibility.
Public Relations Intern
Spicer PR
08.2014 - 03.2017
- Managed cross-functional communication for high-profile projects, ensuring seamless coordination between internal teams, media outlets, and event participants, driving customer engagement.
- Coordinated media events and strategic campaigns to increase brand visibility and engagement, leading to improved target audience interaction.
- Worked within client budgets to deliver high-impact events and promotions, ensuring efficient resource allocation while maximizing ROI and consumer outreach.
- Assisted in on-site management for brand activations such as pop-up shops and gifting suites, ensuring a positive experience for potential customers and promoting brand loyalty.
- Produced and distributed media alerts and press materials to drive awareness for upcoming events and initiatives, contributing to a 20% increase in media coverage.
- Developed and executed media strategies that aligned with client goals, resulting in enhanced brand presence and targeted outreach.
Digital Publicity Intern
Cornerstone Agency
06.2015 - 09.2015
- Conducted competitive and trend research, assisting the Account Manager in compiling actionable insights to inform strategic decisions for clients, driving targeted growth initiatives and market positioning.
- Performed media audits and maintained data tracking systems, providing statistically reliable insights to optimize media coverage strategies and adjust campaign focus to maximize reach and engagement.
- Created and managed tracking spreadsheets for media coverage, enabling data-driven decisions to refine brand strategies, increase visibility, and identify growth opportunities for client brands.
- Developed and executed targeted campaigns and pitches for clients, aligning with their goals and target audiences, resulting in a measurable increase in brand awareness and engagement.
- Coordinated brand-sponsored events, supporting client goals and fostering relationships with key stakeholders.
- Developed and presented proposals to potential clients, highlighting how Cornerstone's services can drive business growth and meet their specific needs.
Education
Bachelor of Arts - Communications With A Tract in PR
Temple University
Philadelphia, PA2015
Skills
- Digital Marketing Fundamentals: Experience with social media platforms, email marketing, and SEO
- Project Management: Managed timelines, resources, and cross-functional teams
- Data Analysis: Familiarity with Google Analytics and basic data reporting tools
- Customer Engagement: Developed PR strategies to increase brand visibility and customer loyalty
Timeline
Executive Assistant
PMH Entertainment
01.2019 - Current
Digital Publicity Intern
Cornerstone Agency
06.2015 - 09.2015
Public Relations Intern
Spicer PR
08.2014 - 03.2017
Bachelor of Arts - Communications With A Tract in PR
Temple University
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