Analytics
Taiwo Osijo
Brand Marketing And Digital Manager
Ellicott City,MD
Summary
Innovative Marketing leader with 5+ years of experience delivering exceptional marketing campaigns, content and collateral based on established and innovative strategies. Results-oriented and collaborative professional bringing expertise in brand management and social media engagement. Detail-oriented, attentive and decisive leader.
Overview
4
4
years of professional experience
4
4
years of post-secondary education
2
2
Certifications
2
2
Languages
Work History
Brand Marketing and Digital Manager
Phemnick Life Support Inc
Owings Mills, MD
01.2019 - Current
- Planned, implemented and tracked sales and marketing strategies to promote brand products.
- Conceptualized brand identity and developed unique accompanying graphic style and tone for use in communications.
- Oversaw product planning and demand management on monthly basis in order to maintain adequate product levels.
- Developed and implemented favorable pricing structures balancing firm objectives against customer targets.
- Incorporated product changes into marketing messages to drive customer engagement and maximize profits.
- Motivated team members to continuous improvement in promoting and selling target products.
- Monitored online advertising and social media campaigns to assess success of different strategies.
- Compiled product, market and customer data to generate informed sales and profit projections.
- Organized and delivered training sessions to new talents for new product content and technological advancements.
- Supported marketing teams, creating, deploying and optimizing campaigns for immigration clients.
- Improved and boosted brand image by implementing focused marketing campaigns and engaging in professional networking to support outreach.
- Developed innovative marketing campaigns based on key objectives.
- Coordinated innovative strategies to accomplish marketing objectives and boost long-term profitability.
- Consulted with product development teams to enhance products based on customer interest data.
- Organized and delivered training sessions to new talents for new product content and technological advancements.
- Continually maintained and improved company's reputation and positive image in markets served
- Planned and implemented studies to assess market conditions and evaluated results to enhance marketing campaigns.
- Developed creative presentations, trend reports, kitted assets, and product data sheets.
- Increased product sales and brand exposure by developing new packaging, collateral, and sales materials and optimizing target audience reach.
- Generated sponsorships with related and partnering entities to enhance marketing objectives.
- Aligned activities with corporate objectives by coordinating marketing, sales and IT processes.
- Mentored local personnel on best practices and protocols to maximize productivity.
- Oversaw preparation of marketing copy, images, videos, emails and other collateral.
- Supervised marketing and planning activities to exceed unit/segment sales and margin goals.
- Provided research and development on company's products to showcase benefits and retain customers.
- Enhanced profitability to achieve marketing objectives and drive productivity and growth from concept to implementation.
- Created printed marketing materials designed to drive campaigns.
- Consulted with MD/CEO and Process departments to manage marketing initiatives that promote sales.
- Recruited and hired experienced contractors to complete projects on time and within budget requirements.
- Secured long-term accounts by recommending strategies to promote brand effectiveness and highlight product benefits.
- Achieved profitability goals by developing and implementing commercial activities.
- Increased profit margins by 20% through maximizing new product introductions.
- Considered business demands and customer preferences when developing pricing structures and marketing plans.
- Generated 70% in sales through effective networking and marketing strategies to grow new business and increase productivity.
- Established, initiated and optimized business development strategies based on company targets, product specifications, market data and budget factors.
- Developed insights on marketing campaigns to assess performance against goals.
- Leveraged industry trends and competitive analysis to improve customer relationship building.
- Evaluated consumer preferences and behaviors, combined with market trends and historical data, to adjust and enhance campaigns.
- Captured new customers by optimizing business strategies and launching products to diversify offerings.
- Met deadlines, exceeding expectations and effectively rolling out successful campaign.
- Conducted trials and tests of marketing channels such as paid acquisition, social media and fresh content creation.
- Directed marketing projects through conceptual planning, schedule management and final implementation.
- Built and strengthened strategic relationships with vendors, advertising agencies and leading media partners and reputable influencers.
- Used Microsoft Word and other software tools to create documents and other communications
- Used critical thinking to break down problems, evaluate solutions and make decisions
- Prepared variety of different written communications, reports and documents to ensure smooth operations
- Delivered exceptional level of service to each customer by listening to concerns and answering questions
- Resolved conflicts and negotiated mutually beneficial agreements between parties
- Created spreadsheets using Microsoft Excel for daily, weekly and monthly reporting
- Conceptualized brand identity and developed unique accompanying graphic style and tone for use in communications
- Planned, implemented and tracked sales and marketing strategies to promote brand products
Brand Activation Account/Client Service Manager
The Creative Counsel (TCC Activation Nigeria Ltd)
Ikeja, Lagos
09.2017 - 07.2018
- Conceptualized brand identity and developed unique accompanying graphic style and tone for use in communications.
- Planned, implemented and tracked sales and marketing strategies to promote brand products.
- Motivated team members to continuous improvement in promoting and selling target products.
- Coordinated innovative strategies to accomplish marketing objectives and boost long-term profitability.
- Improved and boosted brand image by implementing focused marketing campaigns and engaging in professional networking to support outreach.
- Developed innovative marketing campaigns based on key objectives.
- Developed and implemented favorable pricing structures balancing firm objectives against customer targets.
- Consulted with product development teams to enhance products based on customer interest data.
- Incorporated product changes into marketing messages to drive customer engagement and maximize profits.
- Monitored online advertising and social media campaigns to assess success of different strategies.
- Cooperated and worked closely with communications team to develop marketing strategies to boost brand awareness.
- Oversaw product planning and demand management on monthly basis in order to maintain adequate product levels.
- Supported marketing teams, creating, deploying and optimizing campaigns for Pepsi, SevenUp, Krispy Kreme, Tecno Phone, Primera Foods, Nasco Foods, Indomie Noodles, Castrol Oil, Power Horse Energy Drink and so many other top clients.
- Compiled product, market and customer data to generate informed sales and profit projections.
- Captured new customers by optimizing business strategies and launching products to diversify offerings.
- Developed insights on marketing campaigns to assess performance against goals.
- Developed creative presentations, trend reports, kitted assets, and product data sheets.
- Planned and implemented studies to assess market conditions and evaluated results to enhance marketing campaigns.
- Achieved profitability goals by developing and implementing commercial activities.
- Conducted trials and tests of marketing channels such as paid acquisition, social media and fresh content creation.
- Enhanced profitability to achieve marketing objectives and drive productivity and growth from concept to implementation.
- Aligned activities with corporate objectives by coordinating marketing, sales and IT processes.
- Evaluated consumer preferences and behaviors, combined with market trends and historical data, to adjust and enhance campaigns.
- Leveraged industry trends and competitive analysis to improve customer relationship building.
- Continually maintained and improved company's reputation and positive image in markets served.
- Considered business demands and customer preferences when developing pricing structures and marketing plans.
- Secured long-term accounts by recommending strategies to promote brand effectiveness and highlight product benefits.
- Established, initiated and optimized business development strategies based on company targets, product specifications, market data and budget factors.
- Met deadlines, exceeding expectations and effectively rolling out award winner campaign.
- Increased Product sales and brand exposure by developing new packaging, collateral, and sales materials and optimizing target audience reach.
- Oversaw preparation of marketing copy, images, videos, emails and other collateral.
- Recruited and hired experienced contractors to complete projects on time and within budget requirements.
- Mentored local personnel on best practices and protocols to maximize productivity.
- Generated sponsorships with related and partnering entities to enhance marketing objectives.
- Directed marketing projects through conceptual planning, schedule management and final implementation.
- Created printed marketing materials designed to drive campaigns.
- Increased profit margins by 20% through maximizing new product introductions.
- Generated 20% in sales through effective networking and marketing strategies to grow new business and increase productivity.
- Built and strengthened strategic relationships with vendors, advertising agencies and leading, media partners and influencers.
Education
Bachelor of Science - Industrial Relations And Personnel Management
University of Lagos
Akoka, Lagos, Nigeria 09.1998 - 12.2002
Skills
Promotional planning
Certification
Scaled Agile Framework SAFe 5.0, Certified Scrum Master- [in view]
Interests
Reading
Travelling
Singing
Thriller Movies
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Quote
The way to get started is to quit talking and begin doing.
Walt Disney
Timeline
Scaled Agile Framework SAFe 5.0, Certified Scrum Master- [in view]
09-2021
Alpha Leadership Conference, Great Leadership Conference, 2021
09-2021
Brand Marketing and Digital Manager
Phemnick Life Support Inc
01.2019 - Current
Brand Activation Account/Client Service Manager
The Creative Counsel (TCC Activation Nigeria Ltd)
09.2017 - 07.2018
Bachelor of Science - Industrial Relations And Personnel Management
University of Lagos
09.1998 - 12.2002
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