TAKATO MATSUSHITA

• Spotify Playlist Curation and Pitching

　Successfully pitched songs to official Spotify playlists, demonstrating a keen understanding of music curation and digital music platforms.

　Created engaging Spotify playlists, enhancing the online presence of the label's artists.

• Live Venue and Artist Collaboration Research

　Conducted thorough research on artists with potential for live performances at the company-owned venue, OPCRT, 　　identifying opportunities for synergy.

　Explored collaborative possibilities with artists who could bring added value to OPCRT events.

• Social Media Promotion and Content Creation

　Led the promotion of Spotify playlists through social media channels such as Instagram and Twitter, significantly increasing audience engagement.

Developed and edited promotional videos, showcasing creativity and proficiency in digital content creation.

• Cross-Cultural Music Industry Research

　Undertook extensive research on artists under Thai labels (Yeezaa Music, Newechoes), exploring potential collaborations with Japanese artists.

　Identified promising artists for cross-cultural collaborations, facilitating international musical exchanges and enhancing the label’s global reach.

• Create and select a playlist that fits the atmosphere of the café, taking into consideration the time of day, clientele, and special events to create a comfortable and enjoyable atmosphere through music.
• Assisted with the setup and breakdown of event spaces, managing logistics efficiently.
• Assisted in planning and organizing various events, ensuring each event ran smoothly and met client expectations.
• Collaborated with event planners, decorators, and other staff to ensure cohesive execution of events.