Takeshi Ishimaru
Round Rock,TX
Summary
Product Marketing Professional with extensive experience at unified communications/video collaboration industry, specializing in product positioning, content development, and product launch execution. Proven track record in developing impactful sales enablement materials and executing successful product launches. Adept at collaborating with cross-functional teams to achieve business objectives. Known for strong teamwork and adaptability, strong focus on delivering goals.
Overview
26
26
years of professional experience
Work History
Product Marketing Manager
HP
11.2022 - Current
- Developed NPI (new product introduction) plan for new products and executed including marketing assets, sales enablement contents, event demos, competitive battlecards, and external videos.
- Collaborated with cross-functional projects to improve on web experiences, marketing assets, and product launch processes.
- Represented in the new product introduction (NPI) process to work closely with product management and engineering for successful product launches
- Assisted in organizing product demonstrations and trade show events for messaging and planning, demo support.
- Supported marketing programs and campaigns with content and messaging to drive demand.
Senior Product Marketing Manager
Poly
02.2021 - 10.2022
- Collaborated with cross-functional teams to align product messaging and positioning.
- Contributed within video collaboration product marketing team for portfolio decks, feature videos, competitive analysis, and solution positioning.
- Managed product launches, ensuring timely delivery of marketing deliverables as well as coordination of product training, and internal/partner communications.
- Developed sales enablement materials that empowered the sales team to close deals more effectively.
- Created contents for various channels, including working with digital media and SEO teams.
Senior Product Markeitng Manager
Polycom
05.2009 - 01.2021
- Collected requirements from end-customers and business partners for product enhancements and new product development.
- Created product positioning and messaging to differentiate products in market and expand visibility.
- Worked with alliance partners team to create alliance-specific sales and marketing tools (esp. Microsoft).
- Launched new category of products at Polycom (LRS, SRS) and became the first alliance-specific product marketing manager that sits within the alliance marketing team.
- Supported theatre sales and product marketing teams to drive awareness and increase sales pipelines
- Planned new product external launch and release while managing cross-functional implementation of plan.
- Collaborated with cross-functional teams to drive product innovation and improve user experience.
Theatre Product Marketing Manager, APAC
Polycom
07.2007 - 05.2009
- Represented product business unit in region and executed product launches and supported regional sales teams
- Assisted in organizing product demonstrations and trade show events for potential clients, conducted training for sales and partners
- Researched competitive solutions that are prominent in region and presented to the business units
- Participated Quarterly Business Review in the region (APAC theatre) as the BU representative
Lead Sales Engineer
Polycom
05.2001 - 05.2005
- Facilitated training sessions for partners on new products and system integrations
- Conducted and oversaw localizations of documentation and product user interfaces
- Participated in partner and industry events for product demonstrations and customer engagements
- Streamlined communication between engineering in US and Israel and sales departments to align project goals with client expectations.
- Provided technical support to customers, resolving issues promptly and maintaining customer satisfaction.
Sales Manager
WeNet, Inc
04.2000 - 02.2001
- Developed a comprehensive plan to open a new school aimed at adult education for certifications and licenses
- Run an video-based education school including advertising, facility management, and all sales responsibilities
Education
Bachelor of Science - English Literature
University of Central Arkansas
Conway, Arkansas05-1997
Skills
- Product marketing strategy
- Product positioning
- Market competitive analysis
- Sales enablement
- Digital content creation
- Training and onboarding
Languages
Japanese
Native or Bilingual
English
Full Professional
Timeline
Product Marketing Manager
HP
11.2022 - Current
Senior Product Marketing Manager
Poly
02.2021 - 10.2022
Senior Product Markeitng Manager
Polycom
05.2009 - 01.2021
Theatre Product Marketing Manager, APAC
Polycom
07.2007 - 05.2009
Lead Sales Engineer
Polycom
05.2001 - 05.2005
Sales Manager
WeNet, Inc
04.2000 - 02.2001
Bachelor of Science - English Literature
University of Central Arkansas