Summary
Overview
Work History
Education
Skills
Notable Achievements
Timeline
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Taleah Mona-Lusky

Scottsdale,Arizona

Summary

Strategic business operations leader with 25+ years of experience in digital advertising and agency management, specializing in scaling operations and driving revenue growth. Proven track record of developing and executing strategic initiatives that delivered measurable business impact, including 17-20% revenue growth and award-winning campaign execution. Expert in fostering cross-functional collaboration and operational excellence across marketing, creative, and business teams.

Overview

7
7
years of professional experience

Work History

Interim President

Mojo Supermarket
New York, NY
09.2023 - 05.2024
  • Drove operational excellence and strategic growth, resulting in 17% increase in agency profitability within six months.
  • Secured TikTok as first social AOR account, contributing to 20% agency revenue growth.
  • Directed company-wide budgeting, financial planning, and operational processes.
  • Established comprehensive performance metrics and KPIs to track team effectiveness and revenue growth.
  • Developed and implemented strategic programs across marketing, creative, and business operations.
  • Co-concepted and led execution of award-winning campaign for Facebook Yes, Couch (won 31 industry awards, including three Cannes Lions).

President

Swift (WPP)
Portland, OR
07.2021 - 04.2023
  • Managed $25M in agency revenue while driving 10-20% net sales growth YoY.
  • Led strategic planning and execution of agency operations, resulting in new business wins including lululemon, Google, and Upwork.
  • Established and monitored KPIs for agency performance, leading to 100% client retention rate.
  • Developed and executed transformation strategies to capitalize on emerging digital trends.
  • Built and mentored high-performing teams of 100+ staff members across multiple disciplines.
  • Collaborated with C-level executives to align strategic, creative, and fiscal objectives.
  • Delivered first-ever Cannes Lion wins for the agency, winning two bronze lions for the Dove campaign, As Early As Five.

Managing Director

Cheil
New York, NY
04.2018 - 06.2021
  • Created and scaled Samsung's first internal creative studio, demonstrating expertise in building operational frameworks.
  • Assembled a diverse talent pipeline across strategy, creative, project management, account management and production, to support business growth and enduring success.
  • Drove strategic and creative initiatives for Samsung’s CMO, ensuring our brand presence across O&O channels was rooted in creative storytelling, while driving brand consistency and brand health.
  • Managed teams from creative brief to execution, collaborating with stakeholders across Samsung including Brand Marketing, Brand Experience, Corporate Communications and lines of business leaders.
  • Managed 100% project completion within set budgets, overseeing team utilization and out-of-pocket production costs.
  • Drove $20M in new Samsung revenue across Cheil agencies including McKinney, Iris and Barbarian during my tenure.

Group Account Director

360i
New York, NY
10.2017 - 11.2018
  • Managed $15M in agency revenue, achieving 20% YTD growth across portfolio.
  • Led 75-person cross-functional team delivering data-driven digital and social campaigns.
  • Established yearly objectives with clear accountability metrics for business performance.
  • Developed and executed strategic plans across multiple channels and platforms.
  • Built strong client relationships resulting in consistent growth and retention.
  • Executed data-driven social, influencer and paid media campaigns to increase fan/viewer engagement for 30+ TV shows including Curb Your Enthusiasm, Watch What Happens Live with Andy Cohen, Imposters, The Sinner and Suits.

Education

Bachelor of Arts - Communications & Sociology

University of California, Santa Barbara
Santa Barbara, CA

Skills

  • Cross-functional Team Leadership and People Development
  • Revenue Growth and P&L Management
  • Business Operations
  • Performance Metrics & KPI Development
  • Strategic Planning and Execution
  • Client Relationship Management

Notable Achievements

  • Led development of Facebook's Yes, Couch campaign in 2024 (31 industry awards).
  • Drove award-winning campaigns for global brands including Dove, IBM and Sprint.
  • Achieved multiple Cannes Lions, Clios, Webby's, Effies, D&AD, and One Show awards for innovative campaign execution.

Timeline

Interim President

Mojo Supermarket
09.2023 - 05.2024

President

Swift (WPP)
07.2021 - 04.2023

Managing Director

Cheil
04.2018 - 06.2021

Group Account Director

360i
10.2017 - 11.2018

Bachelor of Arts - Communications & Sociology

University of California, Santa Barbara
Taleah Mona-Lusky