Talia Ottensoser
Senior Manager, CPG Brand Partnerships
Englewood,NJ
Summary
Enthusiastic technology professional with demonstrated experience devising and implementing marketing campaigns. Built deep understanding of target audience and competitors to develop effective marketing messaging. Early adopter of latest industry trends and strategies, resulting in consistently fresh and creative ideas. Looking to leverage skills to build better and more intuitive products.
Overview
6
6
years of professional experience
Work History
Senior Manager - CPG Brand Partnerships
BOXED Inc
New York, NY
09.2019 - Current
- Develop growth-driving strategies directly with 55+ CPG companies, and execute with marketing channel owners
- Work directly with product teams to develop new features and opportunities for both vendors and customers
- Craft marketing campaigns for over 300 brands to increase sales volume and brand exposure on the Boxed platform.
- Analyze consumer and volume behavior in strategizing revenue growth and assortment
- Promoted 3 times in 3 years from Associate level to Senior Manager
B2B Account Executive
L’OCCITANE EN PROVENCE
NEW YORK, NY
02.2017 - 08.2019
- Managed new and existing business development of luxury independent hotel partners, cruise lines, private jets, restaurant chains gyms and corporate gift partners in both the US and Canada
- Tracked total sales, individual group customer sales, customer purchase history, product trends, variance, and margin.
Product and Fragrance Development Intern
L BRANDS - MAST GLOBAL - BATH & BODY WORKS
NEW YORK, NY
05.2016 - 08.2016
- Assisted the Creative Fragrance Team in all areas including but not limited to product evaluation, fragrance evaluation, benchmarking, positioning, and other creative and administrative duties.
Global Marketing Intern
COTY INC
NEW YORK, NY
06.2015 - 12.2015
- Participated in the development of concept, packaging, pricing, and fragrance for new product launches.
Education
Product Manager Certification -
PRODUCT SCHOOL
06.2022
BBA - International Marketing
CUNY - BARUCH COLLEGE, ZICKLIN SCHOOL OF BUSINESS
2017
Applied Mathematics, Chemistry
CUNY - QUEENS COLLEGE
2015
Skills
- Marketing, Brand development
- Data Analysis, SQL Knowledge
- Problem-Solving
- Market Positioning
- Sales
- Budgeting and Allocation
- Product development, A/B Testing
- JIRA, Asana
- Strategic planning, Campaign management
- First Aid/CPR
- Planning and Coordination
Additional Information
2015 Recipient of The Donald I. Brownstein & John J. McDermott Honors Scholarship, 2015 Queens College Dean's List, 2014 Queens College Dean's List
Interests
Communal Event Planning, Public Speaking, Tennis, Strength Training, Piano, Cooking, Skiing
Timeline
Senior Manager - CPG Brand Partnerships
BOXED Inc
09.2019 - Current
B2B Account Executive
L’OCCITANE EN PROVENCE
02.2017 - 08.2019
Product and Fragrance Development Intern
L BRANDS - MAST GLOBAL - BATH & BODY WORKS
05.2016 - 08.2016
Global Marketing Intern
COTY INC
06.2015 - 12.2015
Product Manager Certification -
PRODUCT SCHOOL
BBA - International Marketing
CUNY - BARUCH COLLEGE, ZICKLIN SCHOOL OF BUSINESS
Applied Mathematics, Chemistry
CUNY - QUEENS COLLEGE
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