Summary
Work History
Education
Skills
Certification
Timeline
GeneralManager
Talia Carter

Talia Carter

Ho-Ho-Kus,NJ

Summary

Dedicated Marketing Project Manager with experience controlling all stages of projects from inception through monitoring and closing, exceeding expectations of being on time and on budget. Considerable client-facing project experience has driven commitment to customer satisfaction. Along with experience in devising and implementing marketing campaigns. Built deep understanding of target audience and competitors to develop effective marketing messaging. Early adopter of latest industry trends and strategies, resulting in consistently fresh and creative ideas. Achieves consistent successes with excellent planning skills and proactive campaign tracking.

Work History

Digital Marketing Coordinator

Envision Health
Remote
06.2021 - Current
  • Created and deployed social media content, engaged with target audiences and boosted reach with strategic ad placements for five clients.
  • Tracked and reported on marketing campaign performance, customer engagement and engagement trends monthly to help with optimizing current and future plans.
  • Developed and implemented campaigns for email, online advertising and search engines.
  • Boosted brand awareness by establishing strong web and social media presence while managing external marketing campaigns and programs.
  • Planned and coordinated logistics and shipment of over 1,000 materials for attendees of trade shows.
  • Coordinated meetings between project members and clients to develop ideas, discuss progress, and set goals.
  • Maintained and organized tracking documents detailing assignments, in-progress work, and completed project milestones.
  • Developed and initiated projects, managed costs, and monitored performance.
  • Orchestrated projects within strict timeframes and budget constraints by solving complex problems and working closely with senior leaders.
  • Managed projects from procurement to commission while identifying plans and resources required to meet project goals and objectives.
  • Oversaw high profile projects by planning, designing, and scheduling phases.

USC Moore School of Business: Center for Marketing

BreakThru Beverage Group
Columbia, South Carolina
08.2020 - 12.2020
  • Student-led marketing planning project to develop a comprehensive marketing strategy for Crown Royal Peach.
  • Conducted holistic analysis of industry, market, competition, and consumers as a fact-based foundation for developing a new go-to-marketing strategy. Insights shared via 5 Forces assessments and SWOT analysis.
  • Crafted creative brief that concisely identified brand positioning, points of difference, and character/tonality as the foundation for the brand, communications, and messaging strategy.
  • Created a comprehensive marketing plan for a rebranding of Crown Royal Peach including product/service recommendations, communications strategy, pricing plan, 3-year pro-forma P&L, and detailed implementation plan to ensure successful execution.

Human Resources Intern

Motion PT Group
Remote
11.2018 - 04.2019
  • Filed paperwork, sorted and delivered mail, and maintained office organization.
  • Managed projects of identifying, scanning and uploading documents into individual online employment files.
  • Assisted with document review and retention policies.
  • Maintained confidentiality of all information, and adherence to all applicable federal, state, and local laws and regulations, and company policies and procedures.

Education

Bachelor of Science - Marketing

University of South Carolina
Columbia, SC
05.2021

Study Abroad - Business Administration

Universitat Autònoma De Barcelona
Barcelona, Spain

Skills

  • Microsoft Office: Excel, Word, Powerpoint, Outlook
  • G Suite: Google Drive, Docs, Sheets, Forms, and Gmail
  • Effective time management and organization
  • Attentional to details
  • Ability to work under pressure
  • Social media management and marketing
  • Project management and coordination
  • Written and verbal Communication
  • WordPress, HubSpot, MailChimp

Certification

Certified Professional Sales Person (CPSP Certification from NASP)

LinkedIn Marketing Solution Fundamentals Certification

SEO HubSpot Certification

Google Ads Display Certification

Timeline

Digital Marketing Coordinator

Envision Health
06.2021 - Current

USC Moore School of Business: Center for Marketing

BreakThru Beverage Group
08.2020 - 12.2020

Human Resources Intern

Motion PT Group
11.2018 - 04.2019

Bachelor of Science - Marketing

University of South Carolina

Study Abroad - Business Administration

Universitat Autònoma De Barcelona
Talia Carter