Overview
Work History
Education
Skills
Timeline
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Talon Watley

Talon Watley

Atlanta,Georgia

Overview

3
3
years of professional experience

Work History

Content Strategist

Equifax
04.2022 - Current
  • Develop and implement a comprehensive content strategy to support marketing and business objectives for 9 digital channels
  • Developed a content scorecard to improve engagement and increase conversion rates through compelling content and UX strategies
  • Remain current with industry trends and competitor activity to remain competitive in the digital landscape.
  • Improved search engine rankings through on-page optimization efforts and keyword recommendations.
  • Led ideation sessions with 20+ internal stakeholders to generate ideas for new content initiatives targeting specific audience segments.

Senior Business Analyst

The Home Depot
08.2021 - 04.2022
  • Collaborated with design teams to develop and plan site content, layout, and user experience.
  • Boosted conversion rates by 35% by conducting A/B tests on landing pages and making data-driven recommendations for improvement.
  • Increased revenue by developing compelling marketing initiatives
  • Coordinated weekly online promotions that contributed to ~ $8B in revenue

Social Media Manager & Content Creator

Aspire Image ATL
02.2021 - 08.2021
  • Implemented strategies and tactics that increased follower count by 50% within 3 months.
  • Maximized audience reach by strategizing and executing targeted email marketing campaigns.
  • Developed strong relationships with industry influencers, securing cost-efficient opportunities for the company.
  • Streamlined content creation processes by implementing editorial calendars and project management tools.

Education

Bachelor of Arts - Mass Media Arts

Clark Atlanta University
05.2021

Skills

    B2B Content Strategy Development

    Competitive Analysis

    Digital Channel Management

    Enterprise Content Governance

    Data Analytics

    SEO Optimization

    Keyword Research

    Copywriting

    Digital Transformation

    A/B Testing

Timeline

Content Strategist

Equifax
04.2022 - Current

Senior Business Analyst

The Home Depot
08.2021 - 04.2022

Social Media Manager & Content Creator

Aspire Image ATL
02.2021 - 08.2021

Bachelor of Arts - Mass Media Arts

Clark Atlanta University

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Talon Watley