Talon Watley
Atlanta,Georgia
Overview
3
3
years of professional experience
Work History
Content Strategist
Equifax
04.2022 - Current
- Develop and implement a comprehensive content strategy to support marketing and business objectives for 9 digital channels
- Developed a content scorecard to improve engagement and increase conversion rates through compelling content and UX strategies
- Remain current with industry trends and competitor activity to remain competitive in the digital landscape.
- Improved search engine rankings through on-page optimization efforts and keyword recommendations.
- Led ideation sessions with 20+ internal stakeholders to generate ideas for new content initiatives targeting specific audience segments.
Senior Business Analyst
The Home Depot
08.2021 - 04.2022
- Collaborated with design teams to develop and plan site content, layout, and user experience.
- Boosted conversion rates by 35% by conducting A/B tests on landing pages and making data-driven recommendations for improvement.
- Increased revenue by developing compelling marketing initiatives
- Coordinated weekly online promotions that contributed to ~ $8B in revenue
Social Media Manager & Content Creator
Aspire Image ATL
02.2021 - 08.2021
- Implemented strategies and tactics that increased follower count by 50% within 3 months.
- Maximized audience reach by strategizing and executing targeted email marketing campaigns.
- Developed strong relationships with industry influencers, securing cost-efficient opportunities for the company.
- Streamlined content creation processes by implementing editorial calendars and project management tools.
Education
Bachelor of Arts - Mass Media Arts
Clark Atlanta University
05.2021
Skills
B2B Content Strategy Development
Competitive Analysis
Digital Channel Management
Enterprise Content Governance
Data Analytics
SEO Optimization
Keyword Research
Copywriting
Digital Transformation
A/B Testing
Timeline
Content Strategist
Equifax
04.2022 - Current
Senior Business Analyst
The Home Depot
08.2021 - 04.2022
Social Media Manager & Content Creator
Aspire Image ATL
02.2021 - 08.2021
Bachelor of Arts - Mass Media Arts
Clark Atlanta University