Summary
Overview
Work History
Education
Skills
Certification
Timeline
Awards
Websites
Skills
Hi, I’m

Tamara Bennett

Social Media Strategist
Dallas,TX
Tamara Bennett

Summary

Creative and results-driven Social Media Content Designer with 8+ years of experience delivering engaging, data-informed content strategies for brands like Instacart. Known for blending design excellence with strategic planning to increase brand engagement, streamline production, and build strong digital communities. Skilled in cross-platform content creation, visual storytelling, campaign execution, and performance optimization.

Overview

8
years of professional experience
9
Certificates
4
years of post-secondary education

Work History

Brandit Design Group
Dallas, TX

Freelance Social Media Content Designer
01.2024 - Current

Job overview

  • Increased Client Engagement by 50%: Created platform-specific strategies for Instagram, Pinterest, Facebook, and LinkedIn, driving measurable brand growth across all channels.
  • Visual Content Production & Design: Delivered custom graphics, infographics, and videos that improved brand recognition and boosted post interactions.
  • Updated existing print materials with fresh designs or revised text when necessary.
  • End-to-End Social Management: Managed editorial calendars and posting schedules, enhancing content consistency and reach.
  • Brand Identity Development: Designed logos, color palettes, and full brand suites, helping businesses build cohesive, standout visual identities.

Instacart
Jacksonville, FL

Social Media Content Designer (Remote)
09.2022 - 04.2025

Job overview

  • Amplified NFL Super Bowl Campaign Reach: Crafted compelling copy to support Instacart's debut Super Bowl commercial, "We're Here," enhancing real-time social engagement. This initiative contributed to the ad achieving a #13 ranking on USA Today's Ad Meter and reaching over 612K users, significantly boosting brand visibility.
  • Customer Service Innovation: Launched Instacart's first customer support presence on X (Twitter), driving a 90% boost in engagement and a 75% increase in positive sentiment within the first three months.
  • Expanded X Support Presence to 6K+ Followers: Strategically grew Instacart's customer support account on X to over 6K+ followers through consistent, real-time engagement and trust-building interactions, enhancing brand loyalty and driving long-term customer retention.
  • Trend-Responsive Content Creation: Leveraged cultural and seasonal moments to create viral content across Twitter, and Instagram, increasing average post reach by 40%.
  • Advanced Visual Content Strategy: Designed and produced audience-focused weekly infographics, animations, and short-form videos aligned with strategic insights that effectively translated complex messages into engaging formats, achieving an average monthly reach of over 70K and enhancing audience engagement across diverse demographics.
  • Reduced Design Time by 50% with Graphic Templates: Implemented a system of reusable graphic templates, cutting design time in half and enabling the team to consistently stay ahead in content scheduling, thereby enhancing agility and responsiveness to market trends.
  • Platform Management & Performance: Oversaw daily content publishing, engagement tracking, and optimization improving overall content performance.
  • Strategic Insights & Reporting: Generated and analyzed monthly performance data, presenting actionable insights to leadership focused on key metrics including ER (engagement rate) and audience sentiment to guide strategic decision-making and content refinement.

Instacart
Jacksonville, FL

Social Media Specialist (Remote)
11.2021 - 09.2022

Job overview

  • Boosted Community Sentiment by 40%: Managed Instacart's community forum and social channels, improving user engagement and sentiment.
  • Strengthened Customer Trust: Actively engaged users via comments and DMs, increasing responsiveness scores and user satisfaction metrics.
  • Strategic Community Growth: Co-developed new initiatives with the ShopTalk team, including enhanced onboarding experiences and regular real-time Q&A sessions resulting in a 25% increase in active community members.
  • Reduced Customer Response Time by 50%: Streamlined social media support processes through improved workflows and response templates, enabling faster resolution of inquiries and boosting customer satisfaction.
  • Real-Time Escalation: Resolved high-priority user issues with urgency and clarity, preserving Instacart's brand reputation.

Malibu Ubilam LLC

Social Media Manager
09.2020 - 08.2021

Job overview

  • Strategic Organic Social Media Management: Planned and executed monthly content campaigns across Facebook, Instagram, and Pinterest, using performance insights to align with broader marketing goals and maximize organic reach and engagement.
  • Improved Paid Ad Performance by 45%: Created and optimized targeted paid campaigns on Instagram and Facebook, leveraging A/B testing and audience segmentation to drive a 45% increase in CTR (click-through rates).
  • Platform Growth & Strategy Execution: Implemented tailored content strategies that grew Instagram followers by 30% and boosted monthly reach.
  • Design-Led Brand Enhancement: Crafted compelling, on-brand visual content that drove increased engagement and shareability, amplifying brand presence and resonance with target audiences.
  • End-to-End Content Execution: Managed daily publishing across platforms and monitored real-time performance, including engagement metrics, direct messages, and audience interactions, to inform content optimizations and strengthen community relationships.

Belle Lumiere Skin Care & Cosmetics
Jacksonville, FL

Social Media Content Creator (Remote)
07.2018 - 02.2019

Job overview

  • Boosted Profile Visibility by 25%: Designed and published a mix of branded Instagram content including UGC features, interactive quizzes, and promotional ads highlighting skincare benefits and product launches to enhance the brand’s visual identity and drive audience engagement.
  • Supported Cross-Platform Campaigns: Delivered cohesive visuals for digital campaigns, contributing to increased sales and customer engagement.
  • Trend-Driven Visual Strategy: Introduced new content formats like UGC (user-generated content) features and interactive quizzes based on social trends, leading to improved follower engagement and retention.
  • Content Management: Scheduled regular postings using social media management tools, ensuring a steady stream of fresh content for followers'' consumption.

Education

Clark Atlanta University
Atlanta, GA

Bachelor of Arts from Fashion Design and Merchandising
08.2012 - 05.2016

University Overview

  • Academic Scholarship Recipient
  • Member of Alpha Kappa Mu National Honor Society
  • Magna Cum Laude Graduate

Skills

Adobe Creative Suite

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Certification

Lean Six Sigma White Belt, 12/01/23, AIGPE

Timeline

Freelance Social Media Content Designer

Brandit Design Group
01.2024 - Current

Social Media Content Designer (Remote)

Instacart
09.2022 - 04.2025

Social Media Specialist (Remote)

Instacart
11.2021 - 09.2022

Social Media Manager

Malibu Ubilam LLC
09.2020 - 08.2021

Social Media Content Creator (Remote)

Belle Lumiere Skin Care & Cosmetics
07.2018 - 02.2019

Clark Atlanta University

Bachelor of Arts from Fashion Design and Merchandising
08.2012 - 05.2016

Awards

  • Social Strategist Award, Instacart, 12/01/24
  • Social Media Triple Threat, NCSW, 10/01/22
  • 2022 Top Performer for Best Quality Assurance, Instacart, 2022

Skills

Adobe Creative Suite (Illustrator, Photoshop), Canva, Figma, Final Cut Pro, Sprinklr, Khoros, Jira, Asana, Microsoft Office Suite (Excel, PowerPoint, Word), Strong visual and technical design abilities, Excellent customer service and active listening, Team-oriented with strong collaboration skills, Highly detail-oriented and quality-focused, Adaptable and productive in fast-paced environments

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