Hi, I’m
Tamara Bennett
Social Media Manager & Content Strategist
Dallas,TX
Summary
Social Media Manager & Content Strategist with over 8 years of experience leading platform strategy, content development, and community engagement for DTC brands like Instacart. Skilled in executing multi-channel campaigns, producing platform-native creative, and translating performance insights into content optimization. Proven track record of growing audiences, enhancing engagement, and safeguarding brand reputation through compelling storytelling, data-driven decision-making, and scalable content systems.
Overview
8
years of professional experience
4
Certificates
Work History
Brandit Design Group
Freelance Social Media Strategist & Content Designer
01.2024 - Current
Job overview
- Partner with small brands to develop multi-platform social media strategies focused on brand voice, audience growth, and engagement.
- Increase client engagement by 50% through platform-specific content planning and creative execution.
- Produced multimedia digital content across social media platforms, including video, graphics, and branded visual assets to improve engagement and content performance.
- Manage content calendars and posting cadence to support consistent publishing and improved reach.
- Develop brand identity assets, including logos, color palettes, and social templates, to improve visual consistency and content efficiency.
- Provide ongoing strategic guidance to a recurring monthly retainer client, supporting long-term content planning and performance optimization.
Instacart
Social Media Strategist & Content Designer
11.2021 - 04.2023
Job overview
- Led social media content strategy and creative execution across Instagram, TikTok, X, and Threads, supporting DTC brand campaigns, cultural moments, and seasonal initiatives.
- Collaborated on real-time social engagement and creative execution for Instacart’s “We’re Here” Super Bowl campaign, contributing to a #13 Ad Meter ranking and 612K+ reach.
- Created multimedia digital content including short-form video, graphics, and platform-native visuals across X, Instagram, and Threads, contributing to a 40% increase in average post reach and improved overall content performance.
- Launched and scaled Instacart’s customer support presence on X, boosting engagement by 90% and increasing positive sentiment by 75%.
- Improved overall community sentiment by 40% through direct audience engagement, timely responses, and structured community management workflows.
- Built scalable content systems, workflows, and reusable templates in collaboration with brand, marketing, and community teams, reducing production turnaround time by 50% and improving operational efficiency.
- Analyzed social media performance metrics including reach, engagement rate, and audience growth to evaluate business performance and optimize digital content strategy.
Malibu Ubliam LLC
Social Media Manager
09.2020 - 08.2021
Job overview
- Owned social media strategy for an early-stage DTC startup, building foundational brand presence and supporting customer acquisition across Instagram and paid social channels.
- Grew Instagram following by 30% and improved paid ad performance by 45% through data-informed campaign planning.
- Planned and executed monthly social campaigns using performance insights to guide content direction and optimization.
- Designed branded visuals and managed daily publishing, engagement, and performance tracking.
- Aligned social content calendars with product launches, driving a 25% increase in weekly website sessions.
- Conducted monthly audits of content performance and audience insights to refine posting strategies.
- Managed daily comment and DM engagement, increasing response rates by 40% and strengthening customer relationships.
Belle Lumiere Skin Care & Cosmetics
Social Media Content Creator
07.2018 - 02.2019
Job overview
- Created monthly branded social media graphics and promotional content for Instagram, supporting consistent brand presence and audience engagement.
- Increased profile visibility by 25% through trend-aligned visual content and platform-appropriate storytelling.
- Designed product highlights and promotional assets that contributed to a 15% increase in e-commerce sales during targeted campaigns.
- Executed UGC-inspired and interactive content to encourage engagement and community participation.
- Conducted competitor research and light market analysis to align content direction with industry trends.
- Managed content scheduling and posting cadence using social media management tools.
Skills
Social Media Strategy & Campaign Execution
Social Media Platforms Management (Instagram, TikTok, Facebook, X, Threads, LinkedIn, Reddit)
Digital Content Strategy & Multimedia Development
Community Management, Social Listening & Audience Engagement
Performance Metrics Analysis, KPI Tracking & Reporting
Business Performance & Data-Driven Optimization
Brand Storytelling & Voice Development
Cross-Functional Collaboration
Workflow Optimization & Scalable Systems
Tools
- Adobe Photoshop, Adobe Illustrator
- Sprinklr, Khoros, Zendesk
- Meta Business Suite
- Canva, Figma
- Instagram Insights, TikTok Analytics, X (Twitter) Analytics, LinkedIn Analytics
- Google Analytics (basic reporting), Google Workspace
- Asana, Jira, Notion
- CapCut
- Sprinklr (CRM tools)
- AI & LLMs (Generative AI Tools)
Education
Clark Atlanta UniversityAtlanta, GA
Bachelor of Arts from Fashion Design & Merchandising
University Overview
Magna Cum Laude | Alpha Kappa Mu Honor Society | Academic Scholarship Recipient
Certification
Sprinklr Certification Suite: Community Manager Pro, Media Planner Pro, Ads Analyst Pro, Brand Manager Pro, Campaign Manager Pro
Timeline
Freelance Social Media Strategist & Content Designer
Brandit Design Group
01.2024 - Current
Social Media Strategist & Content Designer
Instacart
11.2021 - 04.2023
Social Media Manager
Malibu Ubliam LLC
09.2020 - 08.2021
Social Media Content Creator
Belle Lumiere Skin Care & Cosmetics
07.2018 - 02.2019
Clark Atlanta University
Bachelor of Arts from Fashion Design & Merchandising
Skills
I specialize in social media strategy and content design, with a strong focus on brand storytelling, platform-specific content, and audience engagement. My skills span content planning, short-form video, infographics, and visual systems that help brands show up consistently and intentionally across social platforms. I’m experienced in analyzing performance, social listening, and using insights to refine content strategy, and I work closely with cross-functional teams to translate brand goals into social content that feels timely, relevant, and impactful.
Awards
Social Strategist Award - Instacart (2024), Social Media Triple Threat - NCSW (2022), Top Performer in Quality Assurance - Instacart (2022)