Hi, I’m
Tamara Bennett
Social Media Strategist
Dallas,TX
Summary
Creative and results-driven social media strategist with 8 years of experience driving engagement and brand growth for companies like Instacart. Known for blending strategic insight with a strong eye for design to create scroll-stopping content and build authentic online communities. Expert in crafting and executing end-to-end social strategies, with proven success in increasing visibility, engagement, and impact across platforms. Highly collaborative, data-informed, and adaptable-thrives in fast-paced environments while consistently delivering high-quality, on-brand content. Reliable, flexible, and passionate about making content that truly clicks.
Overview
8
years of professional experience
9
Certificates
Work History
Brandit Design Group
Freelance Social Media Strategist & Brand Designer
01.2024 - Current
Job overview
- Increased Client Engagement by 50%: Created platform-specific strategies for Instagram, Pinterest, Facebook, and LinkedIn, driving measurable brand growth across all channels.
- Visual Content Production & Design: Delivered custom graphics, infographics, and videos that improved brand recognition and boosted post interactions.
- End-to-End Social Management: Managed editorial calendars and posting schedules, enhancing content consistency and reach.
- Brand Identity Development: Designed logos, color palettes, and full brand suites, helping businesses build cohesive, standout visual identities.
Instacart
Social Media Content Designer
09.2022 - 04.2025
Job overview
- Amplified NFL Super Bowl Campaign Reach: Crafted compelling copy to support Instacart's debut Super Bowl commercial, "We're Here," enhancing real-time social engagement. This initiative contributed to the ad achieving a #13 ranking on USA Today's Ad Meter and reaching over 612K users, significantly boosting brand visibility.
- Customer Service Innovation: Launched Instacart's first customer support presence on X (Twitter), driving a 90% boost in engagement and a 75% increase in positive sentiment within the first three months.
- Expanded X Support Presence to 6K+ Followers: Strategically grew Instacart's customer support account on X to over 6K+ followers through consistent, real-time engagement and trust-building interactions, enhancing brand loyalty and driving long-term customer retention.
- Trend-Responsive Content Creation: Leveraged cultural and seasonal moments to create viral content across Twitter, and Instagram, increasing average post reach by 40%.
- Advanced Visual Content Strategy: Designed and produced audience-focused weekly infographics, animations, and short-form videos aligned with strategic insights that effectively translated complex messages into engaging formats, achieving an average monthly reach of over 70K and enhancing audience engagement across diverse demographics.
- Reduced Design Time by 50% with Graphic Templates: Implemented a system of reusable graphic templates, cutting design time in half and enabling the team to consistently stay ahead in content scheduling, thereby enhancing agility and responsiveness to market trends.
- Platform Management & Performance: Oversaw daily content publishing, engagement tracking, and optimization improving overall content performance.
- Strategic Insights & Reporting: Generated and analyzed monthly performance data, presenting actionable insights to leadership focused on key metrics including ER (engagement rate) and audience sentiment to guide strategic decision-making and content refinement.
Instacart
Social Media Specialist & ShopTalk Moderator
11.2021 - 09.2022
Job overview
- Boosted Community Sentiment by 40%: Managed Instacart's community forum and social channels, improving user engagement and sentiment.
- Strengthened Customer Trust: Actively engaged users via comments and DMs, increasing responsiveness scores and user satisfaction metrics.
- Strategic Community Growth: Co-developed new initiatives with the ShopTalk team, including enhanced onboarding experiences and regular real-time Q&A sessions resulting in a 25% increase in active community members.
- Reduced Customer Response Time by 50%: Streamlined social media support processes through improved workflows and response templates, enabling faster resolution of inquiries and boosting customer satisfaction.
- Real-Time Escalation: Resolved high-priority user issues with urgency and clarity, preserving Instacart's brand reputation.
Malibu Ubilam LLC
Social Media Manager
09.2020 - 08.2021
Job overview
- Strategic Organic Social Media Management: Planned and executed monthly content campaigns across Facebook, Instagram, and Pinterest, using performance insights to align with broader marketing goals and maximize organic reach and engagement.
- Improved Paid Ad Performance by 45%: Created and optimized targeted paid campaigns on Instagram and Facebook, leveraging A/B testing and audience segmentation to drive a 45% increase in CTR (click-through rates).
- Platform Growth & Strategy Execution: Implemented tailored content strategies that grew Instagram followers by 30% and boosted monthly reach.
- Design-Led Brand Enhancement: Crafted compelling, on-brand visual content that drove increased engagement and shareability, amplifying brand presence and resonance with target audiences.
- End-to-End Content Execution: Managed daily publishing across platforms and monitored real-time performance, including engagement metrics, direct messages, and audience interactions, to inform content optimizations and strengthen community relationships.
Belle Lumiere Skin Care & Cosmetics
Social Media Content Creator
07.2018 - 02.2019
Job overview
- Boosted Profile Visibility by 25%: Designed and published a mix of branded Instagram content including UGC features, interactive quizzes, and promotional ads highlighting skincare benefits and product launches to enhance the brand’s visual identity and drive audience engagement.
- Supported Cross-Platform Campaigns: Delivered cohesive visuals for digital campaigns, contributing to increased sales and customer engagement.
- Trend-Driven Visual Strategy: Introduced new content formats like UGC (user-generated content) features and interactive quizzes based on social trends, leading to improved follower engagement and retention.
Education
Fashion Institute of TechnologyNew York, NY
Non Credit Courses from Enterprise Studies, Digital Design
04.2016 - 7 2016
University Overview
- Course: Gerber I, Accumark Pattern Design
Clark Atlanta UniversityAtlanta, GA
Bachelor of Arts from Fashion Design and Merchandising
08.2012 - 5 2016
University Overview
- Academic Scholarship Recipient
- Alpha Kappa Mu National Honor Society
- Magna Cum Laude Graduate
Skills
Adobe Creative Suite
undefinedCertification
Lean Six Sigma White Belt, 12/01/23, AIGPE
Timeline
Freelance Social Media Strategist & Brand Designer
Brandit Design Group
01.2024 - Current
Social Media Content Designer
Instacart
09.2022 - 04.2025
Social Media Specialist & ShopTalk Moderator
Instacart
11.2021 - 09.2022
Social Media Manager
Malibu Ubilam LLC
09.2020 - 08.2021
Social Media Content Creator
Belle Lumiere Skin Care & Cosmetics
07.2018 - 02.2019
Fashion Institute of Technology
Non Credit Courses from Enterprise Studies, Digital Design
04.2016 - 7 2016
Clark Atlanta University
Bachelor of Arts from Fashion Design and Merchandising
08.2012 - 5 2016
Awards
- Social Strategist Award, Instacart, 12/01/24
- Social Media Triple Threat, NCSW, 10/01/22
- 2022 Top Performer for Best Quality Assurance, Instacart, 2022
Skills
Adobe Creative Suite (Illustrator, Photoshop), Canva, Figma, Final Cut Pro, Sprinklr, Khoros, Jira, Asana, Microsoft Office Suite (Excel, PowerPoint, Word), Strong visual and technical design abilities, Excellent customer service and active listening, Team-oriented with strong collaboration skills, Highly detail-oriented and quality-focused, Adaptable and productive in fast-paced environments
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