Tamara Bennett

• Partner with small brands to develop multi-platform social media strategies focused on brand voice, audience growth, and engagement
• Increased client engagement by 50% through platform-specific content planning and creative execution
• Designed short-form video, infographics, and visual brand assets to strengthen brand identity and consistency
• Managed content calendars and posting cadence to support consistent publishing and improved reach
• Developed foundational brand systems, including logos, color palettes, and social templates, to support scalable content creation
• Provide ongoing strategic guidance to a recurring monthly retainer client, supporting long-term content planning and performance optimization

(Promoted internally; began as Social Media Specialist)

• Led social media content strategy and creative execution across Instagram, TikTok, X, and Threads, supporting brand campaigns, cultural moments, and seasonal initiatives
• Supported creative development and real-time social engagement for Instacart’s “We’re Here” Super Bowl campaign, contributing to a #13 Ad Meter ranking and 612K+ reach
• Designed and produced platform-native creative across key social channels, achieving 70K+ average monthly reach and increasing average post reach by 40% through trend-driven and seasonal content.
• Launched and scaled Instacart’s customer support presence on X, boosting engagement by 90% and increasing positive sentiment by 75%
• Improved overall community sentiment by 40% through direct user engagement and proactive issue resolution
• Streamlined customer response workflows, reducing average resolution time by 50% while protecting brand reputation in real time
• Reduced design turnaround time by 50% by developing reusable graphic templates and scalable content systems
• Delivered weekly and monthly performance insights, analyzing engagement, sentiment, and platform trends to inform content direction and optimization
• Collaborated cross-functionally with brand, marketing, and community teams to translate business objectives into social-first storytelling

• Led social media strategy and execution for an early-stage, online-first startup, managing brand presence across Instagram and paid social channels
• Grew Instagram following by 30% and improved paid ad performance by 45% through data-informed campaign planning
• Planned and executed monthly social campaigns using performance insights to guide content direction and optimization
• Designed branded visuals and managed daily publishing, engagement, and performance tracking
• Aligned social content calendars with product launches, driving a 25% increase in weekly website sessions
• Conducted monthly audits of content performance and audience insights to refine posting strategies
• Managed daily comment and DM engagement, increasing response rates by 40% and strengthening customer relationships

• Created monthly branded social media graphics and promotional content for Instagram, supporting consistent brand presence and audience engagement
• Increased profile visibility by 25% through trend-aligned visual content and platform-appropriate storytelling
• Designed product highlights and promotional assets that contributed to a 15% increase in ecommerce sales during targeted campaigns
• Executed UGC-inspired and interactive content to encourage engagement and community participation
• Conducted competitor research and light market analysis to align content direction with industry trends
• Managed content scheduling and posting cadence using social media management tools

• Academic Scholarship Recipient
• Member of Alpha Kappa Mu National Honor Society
• Magna Cum Laude Graduate