TAMARA A. BRUNS

Insightful Consulting was founded with the objective of leading transformational change within organizations that provide products and services to members. At Insightful Consulting, we believe change begins with the member experience, an experience rooted in service and compassion, driven by the passionate pursuit of the delivery of quality care.

Services

Healthcare Strategy | Interim Executive Management | Stars Consulting & Implementation | Value-Based Care Strategy | Executive & Mindset Coaching | Vision Care | Healthcare Operations | Healthcare Marketing | Customer Experience | Member & Provider Engagement | Market Research | Business Planning

Drove new business growth through strategic partnerships with health plans, health systems, and physician practices, expanding brand recognition through new logo additions and 2026 booked revenue.

• Utilized industry knowledge and expertise to expand service offering to increase company's value proposition, improve patient outcomes, enhance operational efficiencies, and align with client's value-based care expectations
• Identified and engaged 6 channel partnerships, creating cross-selling opportunities, capability expansion and enhancement, and revenue growth expected to exceed $4M over the next 15 month

Lead quality improvement initiatives across 39 Conviva Care Centers in Florida, driving clinical and administrative excellence to support the care of 45,000 Medicare Advantage and Medicaid patients.

• Established STAR rating improvement metrics within 30 days in the role, developing and implementing strategies to align all centers with Measurement Year 2024 objectives and CMS quality benchmarks
• Designed and launched multi-center forums to educate and engage administrative and clinical staff, effectively addressing barriers to performance while fostering a culture of continuous quality improvement
• Conducted comprehensive SWOT analyses to identify operational and clinical priorities and collaborated with market leadership to set clear KPIs, milestone timelines, and actionable improvement strategies
• Drove revenue growth by enhancing quality metric performance, improving patient care outcomes, and strengthening alignment with CMS regulatory requirements
• Leveraged expertise in Six Sigma methodologies to drive significant improvements in process capability, while reducing variability and defects within critical operations

Built and led one of the largest and most successful multi-state Eye Exam for Patients with Diabetes HEDIS screening program, driving market expansion and revenue growth while advancing patient outcomes, quality of care, and member access for 240k non-compliant members.

• Established a clear vision for organizational growth while developing actionable plans to achieve both short-term and long-term objectives as a means to market differentiation and disruption
• Surpassed expectations by achieving a record sales goal of $12M in client revenue within 9 months by spearheading expansion into new markets and maintaining strong relationships with customers, vendors, and strategic partners
• Achieved consecutive 5-Star Eye Exam for Patients with Diabetes ratings for all contracted health plans for consecutive years by leading data-driven quality improvement initiatives, setting new benchmarks for meeting industry standards while cultivating a high-performance team culture
• Streamlined clinical and operational processes, and implemented cost-saving measures, positively impacting overall profitability by $2.2M
• Served as a key spokesperson for the organization at industry events and conferences, showcasing thought leadership while fostering strategic connections with potential partners
• Maintained P&L and shouldered corporate fiscal responsibility
• Provided executive leadership during mergers and acquisitions, ensuring seamless integration while maintaining operational excellence
• Managed risk effectively by implementing robust policies and procedures designed to mitigate potential threats to the business
• Developed comprehensive provider training programs that improved program knowledge, engagement, and outcomes
• Provided direction and leadership for more than 90 team members

Oversaw strategic planning, provider network operations, and business expansion for a 3,700-location network serving over 3 million managed members in Florida.

• Expanded provider network by integrating 5,800+ national providers in under 9 months, significantly enhancing service accessibility and scalability
• Increased sales funnel by $36M within 18 months through strategic targeting of new market segments and aligning offerings with emerging healthcare trends
• Positioned iCare Health Systems as Florida's industry leader in vision care by developing innovative marketing strategies and executing expansion initiatives that strengthened brand recognition and competitive advantage
• Enhanced provider recruitment, contracting, and credentialing processes, ensuring seamless network growth and improved service capacity while leading a 64-member team to operational success

Co-founded and led the market launch of VergeAlliance, an integrated specialty network and administrator of comprehensive ocular health committed to improving quality outcomes, accessibility to care, provider and patient engagement, and CMS Star ratings.

• Established a $26M sales pipeline, leveraging strategic marketing, public relations, and industry partnerships to disrupt traditional care delivery models and build a nationally recognized brand presence
• Introduced an innovative integrated care model that united optometry and ophthalmology services, positioning optometrists as primary care coordinators to enhance patient outcomes
• Negotiated joint acquisition with strategic partner leading to the sale of the company