Dedicated employee with 14 years of experience being a high performing leader. Self-confident and consistently willing to learn and try out new ideas. Excellent organizational and marketing talent.
Coordinated and implemented all aspects of brand development (brand positioning, name, tagline, identity, imaging systems and advertising for over 10 agency accounts including Atlanta Chamber of Commerce, Cox Communications, Esportsworld and Melrose properties
Responsible for marketing, advertising and promotions across four markets for new and existing units.
Responsible for coordinating strategic planning, creative development and media planning for Disney Vacation Club, MCI - The Heritage of Golf, Club Group/Harbour Town Resorts and Conference Center and Hammock Dunes.
Responsible for coordinating strategic planning, creative development and media planning for agency's largest international account (Coca-Cola Ireland - $200KIR) and lamest local advertiser in Ireland (Bank of Ireland $3.5MMIR)
Consultant/Advisor to accounts of Physicians, Nurses, Pharmacies, Purchasing Agents and Formulary Committees on use of opioids in chronic/cancer pain.
Responsible for increasing sales by creating demand for McNeil products among physicians of various specialties including internists, GPs, surgeons, pulmonologists, urologists, podiatrists and infections disease specialists.
Responsible for media planing for Illinois Lottery ($16MM) and Hong Kong Tourist Association ($13MM) in both print and broadcast.
Creative, Driven, Goal Oriented